• TIAKI Sounds - Protecting the Digital Fan Goldmine in the Age of AI Cybercrime

  • Auteur(s): David Andrew
  • Podcast

TIAKI Sounds - Protecting the Digital Fan Goldmine in the Age of AI Cybercrime

Auteur(s): David Andrew
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  • Résumé

  • How major football clubs are leveraging their vast fan data for digital revenue through personalised content and retail. However, it warns that this valuable "digital goldmine" is increasingly targeted by sophisticated AI-powered cybercriminals, making robust cybersecurity a crucial revenue enabler rather than just a cost.

    © 2025 TIAKI Sounds - Protecting the Digital Fan Goldmine in the Age of AI Cybercrime
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Épisodes
  • Protecting the Franchise: Quantifiable Cybersecurity KPIs for the Boardroom

    Protecting the Franchise: Quantifiable Cybersecurity KPIs for the Boardroom
    May 9 2025

    This TIAKI podcast emphasizes the importance of quantifying cybersecurity risks and performance using Key Performance Indicators (KPIs) that resonate with boardroom executives. By translating complex technical data into business-relevant metrics, organizations can better protect their franchise value and secure necessary investments in cybersecurity.

    https://tiaki.ai/protecting-the-franchise-quantifiable-cybersecurity-kpis-for-the-boardroom/
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    20 min
  • TIAKI Sounds - Digital Darwinism in Sport: Lose the Analogue Mindset and Wake Up to Monetising Gen Z and Alpha Fans

    TIAKI Sounds - Digital Darwinism in Sport: Lose the Analogue Mindset and Wake Up to Monetising Gen Z and Alpha Fans
    May 9 2025

    How sports broadcasters are missing an opportunity by not adapting to Gen Z's viewing habits, which are more interactive, personalized, and community-driven. To engage this demographic, broadcasters need to move beyond traditional formats and create immersive experiences that align with how younger audiences consume content, drawing lessons from the esports model.
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    16 min

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