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77: Easily earn $300/hour: This is how I'd rebuild a fitness business from scratch

77: Easily earn $300/hour: This is how I'd rebuild a fitness business from scratch

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In this episode Dan breaks down how he'd build a fitness business from scratch in 2025, including the exact model, setup, pricing, and marketing he’d use if he were starting again.

What you'll learn in this episode:

  • Why Dan would start by designing his ideal lifestyle before building the business
  • The overlooked role of community in delivering long-term client results
  • How he would structure semi-private sessions to maximise both coaching quality and social connection
  • The type of space he’d choose to operate from, and why less is more
  • Who he would and wouldn’t work with, and how he’d attract natural referrers
  • Why he’d charge premium rates and how he’d justify the price
  • How he would keep admin, payments, and scheduling simple and low-cost
  • What he’d do differently when it comes to equipment, technology, and gym setup
  • How he’d market the business without spending anything on advertising

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