Blue Ocean Strategy, Expanded Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant
Échec de l'ajout au panier.
Échec de l'ajout à la liste d'envies.
Échec de la suppression de la liste d’envies.
Échec du suivi du balado
Ne plus suivre le balado a échoué
30 jours d'essai gratuit à Audible Standard
Acheter pour 21,81 $
-
Narrateur(s):
-
Roger Wayne
-
Auteur(s):
-
W. Chan Kim
-
Renée Mauborgne
À propos de cet audio
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans" - untapped new market spaces ripe for growth.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one - "Alignment, Renewal, and Red Ocean Traps" - that address some of the most pressing questions listeners and readers have asked over the years.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2015 Harvard Business Publishing Corporation (P)2020 Gildan MediaVous pourriez aussi aimer...
-
Scaling Innovation
- How Smart Companies Architect Profitable Growth
- Auteur(s): Madhavan Ramanujam, Eddie Hartman
- Narrateur(s): Tim Fannon
- Durée: 9 h et 37 min
- Version intégrale
-
Au global0
-
Performance0
-
Histoire0
In this highly-anticipated sequel to Monetizing Innovation, Madhavan Ramanujam and Eddie Hartman unveil a battle-tested playbook for architecting profitable growth. Drawing from their experience advising over 400 companies―including 50+ unicorns―the authors dissect both legendary successes and costly failures. Packed with real-world case studies, hard-hitting insights, and nine breakthrough strategies, Scaling Innovation reveals how founders, executives, and investors need to navigate the critical transition from product-market fit to building an enduring, high-value business.
Auteur(s): Madhavan Ramanujam, Autres
-
High Growth Handbook
- Auteur(s): Elad Gil
- Narrateur(s): Kevin Stillwell
- Durée: 12 h et 26 min
- Version intégrale
-
Au global19
-
Performance16
-
Histoire16
Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth, tech companies like Airbnb, Twitter, Google, Stripe, and Square as they've grown from small companies to global enterprises. Across all of these breakout companies, a set of common patterns has evolved into a repeatable playbook that Gil has now codified in High Growth Handbook.
-
-
Great guide book for scaling your startup
- Écrit par Candice le 2018-09-13
Auteur(s): Elad Gil
-
The Harvard Business Review Leader's Handbook
- Make an Impact, Inspire Your Organization, and Get to the Next Level
- Auteur(s): Ron Ashkenas, Brook Manville
- Narrateur(s): Daniel Henning
- Durée: 8 h et 55 min
- Version intégrale
-
Au global1
-
Performance0
-
Histoire0
The critical leadership practices - the ones that will allow a leader to make the biggest impact over time - are well established. They're about how you create a vision and inspire others to follow it. In this comprehensive handbook, strategy and change experts Ron Ashkenas and Brook Manville distill proven ideas and frameworks about leadership from Harvard Business Review, interviews with senior executives, and their own experience in the field - all to help rising leaders stand out and have a big impact.
Auteur(s): Ron Ashkenas, Autres
-
Storyworthy
- Engage, Teach, Persuade, and Change Your Life Through the Power of Storytelling
- Auteur(s): Matthew Dicks, Dan Kennedy - foreword
- Narrateur(s): Matthew Dicks, John Glouchevitch
- Durée: 10 h et 1 min
- Version intégrale
-
Au global114
-
Performance94
-
Histoire94
A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story - and why doing so matters. Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller extraordinaire Matthew Dicks presents wonderfully straightforward and engaging tips and techniques for constructing, telling, and polishing stories that will hold the attention of your audience (no matter how big or small).
-
-
meh.
- Écrit par Radi Siva le 2022-02-20
Auteur(s): Matthew Dicks, Autres
-
Key Person of Influence
- The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry
- Auteur(s): Daniel Priestley
- Narrateur(s): Michael Maloney
- Durée: 4 h et 50 min
- Version intégrale
-
Au global30
-
Performance25
-
Histoire25
Every industry revolves around Key People of Influence. Their names come up in conversation. They attract opportunities. They earn more money. Many people think it takes decades of hard work, academic qualifications and a generous measure of good luck to become a Key Person of Influence. This audiobook shows you that there is a five-step strategy for fast-tracking your way to the inner circle of the industry you love. Your ability to succeed depends on your ability to influence. Start now by listening to this audiobook.
-
-
powerful!
- Écrit par Amazon Customer le 2024-06-29
Auteur(s): Daniel Priestley
-
Oversubscribed
- How to Get People Lined Up to Do Business with You (2nd Edition)
- Auteur(s): Daniel Priestley
- Narrateur(s): Daniel Priestley
- Durée: 6 h et 33 min
- Version intégrale
-
Au global22
-
Performance17
-
Histoire17
Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
-
-
Excellent
- Écrit par D W le 2024-12-01
Auteur(s): Daniel Priestley
-
Scaling Innovation
- How Smart Companies Architect Profitable Growth
- Auteur(s): Madhavan Ramanujam, Eddie Hartman
- Narrateur(s): Tim Fannon
- Durée: 9 h et 37 min
- Version intégrale
-
Au global0
-
Performance0
-
Histoire0
In this highly-anticipated sequel to Monetizing Innovation, Madhavan Ramanujam and Eddie Hartman unveil a battle-tested playbook for architecting profitable growth. Drawing from their experience advising over 400 companies―including 50+ unicorns―the authors dissect both legendary successes and costly failures. Packed with real-world case studies, hard-hitting insights, and nine breakthrough strategies, Scaling Innovation reveals how founders, executives, and investors need to navigate the critical transition from product-market fit to building an enduring, high-value business.
Auteur(s): Madhavan Ramanujam, Autres
-
High Growth Handbook
- Auteur(s): Elad Gil
- Narrateur(s): Kevin Stillwell
- Durée: 12 h et 26 min
- Version intégrale
-
Au global19
-
Performance16
-
Histoire16
Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth, tech companies like Airbnb, Twitter, Google, Stripe, and Square as they've grown from small companies to global enterprises. Across all of these breakout companies, a set of common patterns has evolved into a repeatable playbook that Gil has now codified in High Growth Handbook.
-
-
Great guide book for scaling your startup
- Écrit par Candice le 2018-09-13
Auteur(s): Elad Gil
-
The Harvard Business Review Leader's Handbook
- Make an Impact, Inspire Your Organization, and Get to the Next Level
- Auteur(s): Ron Ashkenas, Brook Manville
- Narrateur(s): Daniel Henning
- Durée: 8 h et 55 min
- Version intégrale
-
Au global1
-
Performance0
-
Histoire0
The critical leadership practices - the ones that will allow a leader to make the biggest impact over time - are well established. They're about how you create a vision and inspire others to follow it. In this comprehensive handbook, strategy and change experts Ron Ashkenas and Brook Manville distill proven ideas and frameworks about leadership from Harvard Business Review, interviews with senior executives, and their own experience in the field - all to help rising leaders stand out and have a big impact.
Auteur(s): Ron Ashkenas, Autres
-
Storyworthy
- Engage, Teach, Persuade, and Change Your Life Through the Power of Storytelling
- Auteur(s): Matthew Dicks, Dan Kennedy - foreword
- Narrateur(s): Matthew Dicks, John Glouchevitch
- Durée: 10 h et 1 min
- Version intégrale
-
Au global114
-
Performance94
-
Histoire94
A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story - and why doing so matters. Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller extraordinaire Matthew Dicks presents wonderfully straightforward and engaging tips and techniques for constructing, telling, and polishing stories that will hold the attention of your audience (no matter how big or small).
-
-
meh.
- Écrit par Radi Siva le 2022-02-20
Auteur(s): Matthew Dicks, Autres
-
Key Person of Influence
- The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry
- Auteur(s): Daniel Priestley
- Narrateur(s): Michael Maloney
- Durée: 4 h et 50 min
- Version intégrale
-
Au global30
-
Performance25
-
Histoire25
Every industry revolves around Key People of Influence. Their names come up in conversation. They attract opportunities. They earn more money. Many people think it takes decades of hard work, academic qualifications and a generous measure of good luck to become a Key Person of Influence. This audiobook shows you that there is a five-step strategy for fast-tracking your way to the inner circle of the industry you love. Your ability to succeed depends on your ability to influence. Start now by listening to this audiobook.
-
-
powerful!
- Écrit par Amazon Customer le 2024-06-29
Auteur(s): Daniel Priestley
-
Oversubscribed
- How to Get People Lined Up to Do Business with You (2nd Edition)
- Auteur(s): Daniel Priestley
- Narrateur(s): Daniel Priestley
- Durée: 6 h et 33 min
- Version intégrale
-
Au global22
-
Performance17
-
Histoire17
Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
-
-
Excellent
- Écrit par D W le 2024-12-01
Auteur(s): Daniel Priestley
-
How to Master the Art of Selling
- Auteur(s): Tom Hopkins
- Narrateur(s): Bill Foote
- Durée: 15 h et 28 min
- Version intégrale
-
Au global27
-
Performance19
-
Histoire19
You're in sales. Whether you call it persuasion or sharing, it all boils down to the same thing: Your aim is to get other people to accept you, your product, or your idea. Within this audiobook are hundreds of ideas and essential sales phrases for doing just that. Tom Hopkins is unique in that he won't teach you any strategy that he hasn't proven to work successfully in real-life selling situations.
-
-
Sales training starts here.
- Écrit par Justin Dormer le 2021-09-29
Auteur(s): Tom Hopkins
-
Scientific Advertising
- Auteur(s): Claude C. Hopkins
- Narrateur(s): Paul Jones
- Durée: 2 h et 4 min
- Version intégrale
-
Au global21
-
Performance18
-
Histoire18
This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.
-
-
lame
- Écrit par Roger le 2023-01-17
Auteur(s): Claude C. Hopkins
-
Tools of Titans
- The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
- Auteur(s): Tim Ferriss
- Narrateur(s): Ray Porter, Kaleo Griffith, Tim Ferriss, Autres
- Durée: 22 h et 41 min
- Version intégrale
-
Au global399
-
Performance323
-
Histoire320
The latest groundbreaking tome from Tim Ferriss, the number-one New York Times best-selling author of The 4-Hour Workweek. For the last two years, I've interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview.
-
-
Need the Physical Version
- Écrit par UG le 2020-06-06
Auteur(s): Tim Ferriss
-
Objections
- The Ultimate Guide for Mastering The Art and Science of Getting Past No
- Auteur(s): Jeb Blount, Mark Hunter - Foreword
- Narrateur(s): Jeb Blount
- Durée: 5 h et 53 min
- Version intégrale
-
Au global125
-
Performance91
-
Histoire89
Every salesperson must endure many NOs in order to get to YES. Objections don't care or consider: who you are, what you sell, how you sell, or if you are new to sales or a veteran. For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs. Objections is a comprehensive and contemporary guide that engages your heart and mind.
-
-
practical and honest
- Écrit par Mike le 2020-05-10
Auteur(s): Jeb Blount, Autres
-
The Power of One More
- The Ultimate Guide to Happiness and Success
- Auteur(s): Ed Mylett
- Narrateur(s): Ed Mylett
- Durée: 5 h et 19 min
- Version intégrale
-
Au global457
-
Performance391
-
Histoire391
In The Power of One More, renowned keynote speaker and performance expert Ed Mylett draws on thirty years of experience as an entrepreneur and coach to top athletes, entertainers, and business executives to reveal powerful strategies to help you live an extraordinary "one more" life.
-
-
Exhausting Listen - Couldn't Finish
- Écrit par Bert le 2023-07-25
Auteur(s): Ed Mylett
-
The 16 Undeniable Laws of Communication
- Apply Them and Make the Most of Your Message
- Auteur(s): John Maxwell
- Narrateur(s): John Maxwell
- Durée: 8 h et 57 min
- Version intégrale
-
Au global15
-
Performance11
-
Histoire11
John C. Maxwell has been a public speaker and motivational teacher for more than fifty years. He is one of only eight people on the planet who have been awarded Toastmaster’s Golden Gavel and been inducted into the National Speakers' Association Hall of Fame. In The 16 Undeniable Laws of Communication: Apply Them and Make the Most of Your Message, he shares everything he’s learned from a lifetime of communication.
-
-
The authors speaking voice
- Écrit par Amazon Customer le 2025-02-12
Auteur(s): John Maxwell
-
Why the Rich Are Getting Richer
- Auteur(s): Tom Wheelwright, Robert T. Kiyosaki
- Narrateur(s): Scott Merriman
- Durée: 6 h et 42 min
- Version intégrale
-
Au global126
-
Performance108
-
Histoire108
It’s Robert Kiyosaki’s position that, “It is our educational system that causes the gap between the rich and everyone else.” He laid the foundation for many of his messages in the international best seller Rich Dad Poor Dad, the number one personal finance book of all time, and in Why the Rich Are Getting Richer, he makes his case.
-
-
Pretty informative...
- Écrit par KingofHeat! le 2019-01-28
Auteur(s): Tom Wheelwright, Autres
-
$100M Money Models
- How to Make Money (Acquisition.com $100M Series)
- Auteur(s): Alex Hormozi
- Narrateur(s): Alex Hormozi
- Durée: 3 h et 40 min
- Version intégrale
-
Au global63
-
Performance58
-
Histoire58
If you have a business, this book will help you make more from it. If you don’t have a business, this will help you start one. If you have parents, this book will help you retire them. If you have rivals, this book will help you beat them. If you have monetary goals, this book will help you achieve them. I can show you how to accelerate cash flow in a business — in other words, get more customers to spend more money in less time (over & over again).
-
-
absolute gold, highly concentrated without the fluff or filler.
- Écrit par Jasper Bankz le 2026-04-09
Auteur(s): Alex Hormozi
-
Made to Stick
- Why Some Ideas Survive and Others Die
- Auteur(s): Chip Heath, Dan Heath
- Narrateur(s): Charles Kahlenberg
- Durée: 8 h et 37 min
- Version intégrale
-
Au global159
-
Performance133
-
Histoire133
NEW YORK TIMES BESTSELLER The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The...
-
-
too much fluff
- Écrit par Par le 2021-06-22
Auteur(s): Chip Heath, Autres
-
The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- Auteur(s): MJ DeMarco
- Narrateur(s): MJ DeMarco
- Durée: 12 h et 46 min
- Version intégrale
-
Au global576
-
Performance453
-
Histoire453
Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
-
-
So bad
- Écrit par Taylor le 2019-07-19
Auteur(s): MJ DeMarco
-
High Road Leadership
- Bringing People Together in a World That Divides
- Auteur(s): John Maxwell
- Narrateur(s): John Maxwell
- Durée: 7 h et 10 min
- Version intégrale
-
Au global9
-
Performance7
-
Histoire7
In his trademark communication style, Maxwell teaches the principles and practices of high-road leadership that can increase anyone’s influence and help them make their world a better place.
-
-
Amazing presentation
- Écrit par Dallas le 2024-11-07
Auteur(s): John Maxwell
-
Fanatical Prospecting
- The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
- Auteur(s): Jeb Blount, Mike Weinberg - foreword
- Narrateur(s): Jeb Blount, Jeremy Arthur
- Durée: 8 h et 21 min
- Version intégrale
-
Au global11
-
Performance7
-
Histoire7
Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
-
-
What you don’t want to hear, but need to
- Écrit par Mr. Michael R. Hall le 2025-08-29
Auteur(s): Jeb Blount, Autres
Outstanding!
Un problème est survenu. Veuillez réessayer dans quelques minutes.
Great book, terrible audiobook.
Un problème est survenu. Veuillez réessayer dans quelques minutes.