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Estrategias de Producto [Product Strategies]
- Narrated by: Juan Alejandro Gutierrez Hurtado
- Length: 56 mins
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![Estrategias de Producto [Product Strategies] cover art](https://m.media-amazon.com/images/I/41FAq66o+9L._SL63_.jpg)
Estrategias de Producto [Product Strategies]
Narrated by:
Juan Alejandro Gutierrez Hurtado
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Publisher's Summary
En este audiolibro usted encontrara un analisis concreto, agil y practico de las estrategias basicas que se pueden implementar en la administracion eficiente de un producto, teniendo como base fundamental el conocimiento de cada uno de los atributos y caracteristicas que hacen parte integral de un producto. Los temas que se analizan son: conceptos fundamentales del marketing, tendencias del nuevo milenio, la administracion de producto, definiciones de producto, clasificacion de productos, atributos del producto (contenido, marca, empaque, precio, etc.), su manejo y sus estrategias.
In this audiobook you will find a concrete, agile, and practical analysis of the basic strategies that can be implemented in the efficient administration of a product, taking as a fundamental base the knowledge of each one of the attributes and characteristics of a product. The topics that are analyzed are: marketing fundamental concepts, trends of the new millennium, product administration, definitions of a product, product classification, product features (content, marking, packaging, price, etc.), its managing, and strategies.
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