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Expert Secrets

The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice
Narrated by: Hank Bannister
Length: 6 hrs and 11 mins
4.6 out of 5 stars (124 ratings)

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Publisher's Summary

Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone's health, grow a company, or more... 

But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.

©2017 Russell Brunson (P)2018 Tantor

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What listeners say about Expert Secrets

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from hater to fan

I started out by believing Russell Brunson was just another youtube self proclaimed guru with questionable offerings. I've completely done a 180. this guy is a humble genius who's intentions could not be more nobly aligned. I'm completely blown away by how emotionally intelligent and insightful he is, and how well he's applied that great insight toward marketing. I'm excited to put his teachings into practice. Thank you, Russell. The world could use more people like you.

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A lot of work, time and money needed

This is a great story of someone who thought through how to fool a consumer into buying.I learnt how to be able to look through all this nonsense when I come across funnels (i.e. being caught in one). I personally despise this type of selling and do not wish to adopt this method.

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Wow!

Russel, you are a genius. I love this and hope i can follow it! Well, listeners, if you want to make money from internet, this is the manifesto.

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Just finished reading for the 2nd time!

Just listened to this again. Made sure to not only use the bookmarks but also wrote pages of notes. Like anything, it's all a out what you take away and how you implement it. This book offers a ton of great tips for how to structure a presentation that will sell online.

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This is the Best Marketing Book I have ever read

I would say that this is the Best on Marketing I have ever read and I would highly recommend this to anyone wanting the inside track on becoming a Marketing Genius

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Full of value!!!

Amazing info and a great narrative. Russell is full of life and energy and will share with you secrets effortlessly success. If you apply a fraction of what he shares you will see success.

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this book is a must for sales

amazing book. I am investment advisor and recommend this book for all advisors. very happy reading

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extremely thorough!

Russell lays out all out for anyone to follow along. this book is a great tool in the toolbox for sales, targeted marketing, and business deals.

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  • Mr
  • 2019-05-12

Loved it.

So much great info. I’m going to start listening again immediately. The mind set coupled with the practical is unstoppable.

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A 5 star winner that will help anyone in business.

Loved it.. Will certainly recommend to friends. Has a number of practical applications that one can implement immediately. .

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  • Adam & Katie
  • 2018-06-30

Incredible, whether you use Clickfunnels or not

I am a now super fan for life!! I already read the Expert Secrets book, and I had to get the audio version as well! Most books in the business/marketing space are very clearly a 200-300 business card and sales pitch for a higher-priced product or program. This book was definitely NOT that! HIGHLY recommended for anyone looking to build an expert business!!

20 people found this helpful

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  • Trevor L Carville
  • 2019-02-08

I waited a year .... and It was a MISTAKE

I waited a year to listen to this book because I had “other stuff” to read and learn since I’m a realtor and I’m so busy daily. I have 3 kids and a wife that works. I kept putting it off and finally, after 1 YEAR, I’ve read it. I’ve absorbed it. I’ve been INSPIRED by it. I’ve LEARNED. And I’m immediately starting it again. I can’t imagine how far ahead I’d be if I would’ve read this a year ago ..... so please don’t make the same mistake I did. GET THIS BOOK. FOCUS ON THIS BOOK. ABSORB AND LEARN THIS BOOK. AND WATCH YOUR LIFE CHANGE .... QUICKLY. -Trevor, Louisiana Realtor and former Paramedic

17 people found this helpful

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  • Dan
  • 2018-10-09

Most Impactful book read since Rich Dad Poor Dad

To say this book changed my life is an understatement. This book completely transformed the way I look at being an expert. This is the best sales book and the best marketing book I've ever read. And I've read all the classics. Russell Brunson shares the way he sells, which is by bashing limiting beliefs preventing the customer from buying. For the first hour of this book, Russell identifies and completely destroys every possible irrational limiting belief you could ever have to becoming an expert in your industry. By the time that is over, you have nothing holding you back and you feel compelled to get your message out. After that he goes deep into how he sells, how he presents, and how he markets his expert business with great techniques that feel extremely authentic because he's all about perfecting how you tell your own stories. I've finished 34 business, marketing, and self-development books over the past 10 months and this is top. The others are Rich Dad Poor Dad, Never Split the Difference, and Crucial Conversations. This was my first deep exposure to Russell Brunson and his idealogies, and I was blown away. DEFINITELY get this book!

33 people found this helpful

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  • Jeff Celentano
  • 2018-07-01

This is one of the first books I recommend..

Expert Secrets by Russell Brunson is usually one of the very first go-to resources I recommend to anyone thinking about putting themselves and/or their business online. However, this isn't no just a book about building websites and email lists. This is a step-by-step blueprint on how to start a mass movement and build a brand based around your particular message and passion. Russel is the undisputed king of online marketing and strategy right now. Read (or in this case, listen) to this before launching a website or do posting another thing on social media. You'll be richer for it.

30 people found this helpful

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  • A. Yoshida
  • 2019-05-31

Sales Pitch For Other Services/Products

This book is about branding yourself and creating an online business. There is a small section about identifying your expertise by filling in this statement 'I want to teach people who ___ on how ___.' An example would be 'I want to teach people who are trying to lose weight on how to follow the keto plan without giving up carbs entirely.' Most of the book is about how to market yourself and create presentations/courses/etc. that hook people in. There is also frequent sales pitches for the author's other services/products.

19 people found this helpful

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  • Amazon Customer
  • 2018-11-08

Game Changer i want to High5 Russell!!!

I will listen to this Book once a month till everything in my head comes alive ! My Name is Eric Kaiser and mark my Words my book will be on this platform someday !

8 people found this helpful

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  • Kenneth
  • 2019-09-24

Narrated by Russell Brunson would have been better

Great information, but it would have been so much more effective if he read the book himself. Because those of us that know his voice, it would have resinated even more. If Kevin Hart can read his book so can Russell Brunson

3 people found this helpful

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  • Joyce Hamilton
  • 2019-08-27

Russell Brunson Has It Going On!

Russell is so incredibly REAL & TRANSPARENT - about everything - but especially about creating his business from the ground up and he has documented the process and all the steps he has taken to get there so well that you can almost literally 'follow in his footsteps' and reach your goals IF YOU ARE WILLING TO DO THE WORK! Who could ask for more than that?

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  • Roger Swanson
  • 2018-11-30

get this book if you are going to sell online

This book really explains clickfunnels and how to set up a online sales pipeline. I would highly recommend it, very informative, lots of details. . If you're going to sell online you should listen through this book. I wish you the best in your life Journey

6 people found this helpful

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  • Kelly
  • 2018-10-11

Amazing

Might be the most valuable business book I've ever read. It's especially useful if you are interested in making webinars. If not, I would still recommend the book to anyone because there are so many little nuggets of information that are incredibly useful.

6 people found this helpful