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Fix: Break the Addictions That Are Killing Brands cover art

Fix: Break the Addictions That Are Killing Brands

Written by: Chris Kneeland, Ryan Gill, Rob Howard
Narrated by: Chris Kneeland
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Publisher's Summary

Finally, a how-not-to guide for marketers who are tired of wasting time, energy, and money on tactics that no longer work. In a world with too many choices and too little time, companies without highly engaged, devoted, and vocal customers won't survive.

Unfortunately, too many brand stewards, and subsequently their budgets, are seemingly addicted to certain marketing behaviors and woefully underinvest in some of the most impactful yet least appreciated marketing activities. All too often, vitally important consumer engagement strategies fall to other departments or disciplines, such as HR, operations, or merchandising. While other groups may be competent and well-intentioned, they usually lack the skills, resources and funding found within the marketing group that would allow their brand to become truly remarkable. 

This audiobook was recorded to inspire bold brand leaders to reclaim marketing's power position within the C-suite and more fully exploit the rich talent and sizable budgets at their disposal. CMOs are the rightful stewards of the two most important things a business does...improving consumer engagement and increasing sales. But that kind of stewardship requires radically redefining the day-to-day responsibilities of the marketing department, weaning itself off promotional sales tactics, and refocusing its efforts on six specific areas that best help brands attract cultlike followers.

©2013, 2015 Cult Collective LP (P)2018 Chris Kneeland

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A wake up call for marketers and brands

This book is a much needed wake up call to marketers and brands everywhere that have the potential to be great, but waste that potential on following the status quo or dumping tons of money into paid media that leaves no real impact.

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Great insights

The ideas presented here are foundational to any successful business. While it may be in the Marketing area of business, the principles discussed permeate every aspect of a business. I enjoyed the boldness, the shared research and the stories.

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