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Flip the Script

Getting People to Think Your Idea Is Their Idea
Written by: Oren Klaff
Narrated by: Oren Klaff
Length: 6 hrs and 16 mins
Categories: Business & Money, Sales
5 out of 5 stars (25 ratings)

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Publisher's Summary

THE BEST-SELLING AUTHOR OF PITCH ANYTHING IS BACK TO FLIP YOUR ENTIRE APPROACH TO PERSUASION.

Is there anything worse than a high-pressure salesperson pushing you to say "yes" (then sign on the dotted line) before you're ready?

If there's one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it's that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist.

What people love, however, is coming up with a great idea on their own, even if it's the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they're smarter than you.

That's why Oren is throwing out the old playbook on persuasion. Instead, he'll show you a new approach that works on this simple insight: Everyone trusts their own ideas. If, rather than pushing your idea on your buyer, you can guide them to discover it on their own, they'll believe it, trust it, and get excited about it. Then they'll buy in and feel good about the chance to work with you.

That might sound easier said than done, but Oren has taught thousands of people how to do it with a series of simple steps that anyone can follow in any situation.

And as you'll see in this book, Oren has been in a lot of different situations.

He'll show you how he got a billionaire to take him seriously, how he got a venture capital firm to cough up capital, and how he made a skeptical Swiss banker see him as an expert in banking. He'll even show you how to become so compelling that buyers are even more attracted to you than to your product. 

These days, it's not enough to make a great pitch.

To get attention, create trust, and close the deal, you need to flip the script.

©2019 Oren Klaff (P)2019 Penguin Audio

What the critics say

“In Flip the Script, Oren Klaff gives readers powerful tools that will help them get what they want.  Instead of trying to convince people to buy what you’re selling, his techniques will show you how to create an entirely different dynamic. A game changing read." (Daymond John, co-star of Shark Tank and author of The Power of Broke and Rise and Grind)

"Oren Klaff is one of the most engaging writers in the business world today. Flip the Script is hugely entertaining--you'll find yourself eagerly turning the pages, engrossed in Klaff’s remarkable tales of deal-making... then suddenly look up and realize he's just taught you a whole new set of complex sales techniques, and somehow made it fun." (Matthew Dixon, coauthor of The Challenger Sale)
 

"Oren Klaff should have been a spy. He could recruit and sell anyone. The stories in this book will keep you on the edge of your seat and show you how a true master of influence operates.  In these pages, Oren shares the tradecraft you need to close any kind of deal." (Jason Hanson, former CIA Officer and author of Spy Secrets That Can Save Your Life

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  • Overall
    5 out of 5 stars

Advanced and structured methods of seed planting!

Loved his fire and can do approach for any situation. His methods can easily be broken down and adapted to have the same effects. Worth a few more reads just for the stories alone.

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excellent book

this is an excellent audio book and Oren does an fantastic job delivering his method to the listener. you can tell the method works because he is using it throughout the book and it works. any sales professional regardless of industry should read it

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Golden Nugget

Honestly, Flip the Script is the best book I have ever listened in my life.

Oren Klaff is an excellent narrator who guides us through several experiences of his life to show us the power of a modern and intelligent approach in sale.

With the many examples it is very easy to follow and understand Oren's messages.

I recommend to all sales people who wants to improve their skill and adapt their pitch to the new generation.

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    5 out of 5 stars

Great ideas for sales, the writer not likeable.

As mentionned he has great ideas and I believe its worth a listen. As a person I didn't like the author who is also doing the narration. The way he treats others, talks about his very rich people problems and within his stories.

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Oren has done it again.

all the stories are relevant and he makes all the concepts easy to understand and apply.

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Very entertaining

Great action plan to follow. It's not a complicated theory/system but the author has entertaining stories so the book doesn't drag like so many others. Highly recommend both this and Pitch Anything.

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Excellant book

Really a good book, listened to it in one day. Good knowledge from Oren. Always a pleasure to learn from the best and most innovative sales person.

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  • Justin
  • 2019-09-19

Riveting. BLEW, MY, MIND

BLEW, MY, MIND, and I don’t say that lightly. It’s been a very long time since I’ve read a book and immediately can’t wait to read it again.

I’ve read, oh geez, maybe 200-250 sales & marketing books, courses, I have 17 terabytes of marketing material. Most goes in one ear out the other. Everything from the old Zig Ziglar & Og Mandino stuff to the newer neuroscience material like Russell Granger’s “Seven Triggers to Yes”. There’s maybe... six, that have truly impressed me. I keep reading them because occasionally I pull something novel from one that I apply, like Jordan Belfort’s recent offering had some decent material about voice tonality that I found I could apply. Oren’s last book “Pitch Anything” was very good. This book... was riveting. You don’t often call a sales book riveting.

If you are a venture capitalist, you pitch venture capitalists, affluent or high status individuals, or are in sales or marketing of any persuasion, it’s MANDATORY reading. It’s not that I didn’t know any of it, but just the way it’s organized and also very entertaining. The stories and examples come to life like a superb novel. He says he fictionalized some details to protect the confidentially of his clients but you can tell these are absolutely real examples from real experience in high stakes persuasion.

I was listening on audible and at one point I’m thinking to myself, “why would he even put this out? I would keep this all to myself.” Later however, as you see the application in more diverse scenarios, you know, that it doesn’t matter - that if you needed to lock down a multiple million dollar deal, furnished with this knowledge or not, you are calling Oren Klaff and paying him whatever he wants.

I can’t recommend a book enough. Brilliant to the tenth power.

3 of 3 people found this review helpful

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    2 out of 5 stars
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  • Henry
  • 2019-10-26

Oren likes to talk about himself.

And, yes, he does have some good stories. But, this book doesn't really have good substance on HOW to "Flip the Script".

1 of 1 people found this review helpful

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  • Quickwhitt
  • 2019-09-06

THE BEST PITCH BOOK EVER MADE

Throw out all your sales books... Trash every pitch idea you have ever had.

Most 2nd books I read or listen to go in the trash. Oren is not that guy. This is literally the pitch book to end all pitch books. I found Pitch Anything amazing and transformative. THIS BOOK "FLIP" is now the Bible for my agency.

This is like Kung Fu taught by Shaolin Monks for Pitching. Finished the book in 2 days while busy pitching deals and I am already on my second listen. In truth I want to memorize this book and every person I higher or promote will have to pitch me the way this book describes on their promotion. The newbs will have to read this book and use the formula to pitch me on why I should keep them after 90 days.

If you don't buy this book - I'll be looking forward to stealing your deals....

Thanks Oren. I am eagerly awaiting the next one and the training course.

1 of 1 people found this review helpful

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  • Amazon Customer
  • 2019-09-04

compelling sales book

had fun stories and organized the sales process in a novel way. I highly recommend

1 of 1 people found this review helpful

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  • John
  • 2019-08-29

Genius

The way its constructed in almost a story mode feel helps you to grasp and understand what is being taught. Oren is great at storytelling to get you to understand the teachings. Looking forward to diving into this a few more times.

3 of 4 people found this review helpful

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  • Stephen Peterson
  • 2019-08-25

The secret behind learning this material

LISTEN TO IT MULTIPLE TIMES!!! Don't make the mistake of listening to this one time and relying only on feel good feelings "great book, I so much enjoyed it..." Blah, blah, blah... this is a book to be studied, implemented and mastered!

If you only have the audiobook, buy the written book and vice versa... Then lock yourself in a room for a week and tear into it. Deconstruct your businesses sales orientation and networking processes and integrate Oren's teachings. THAT'S HOW YOU GET THE MOST OUT OF THIS BOOK!

4 of 6 people found this review helpful

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    5 out of 5 stars
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  • Dominique
  • 2019-08-30

Best business book I've read this year

Oren knows how to tell a story, and he knows how to teach his readers how to break the paradigm of "selling".

Most business books can be summarized in 20 minutes, but not this one. I got pulled in and could not put it down.

I wish there were 3 day seminars allowing me to get even better at the many techniques illustrated here.

I hate pushy sales techniques so this book was made for me. Highly recommended if you are in sales of any kind.

2 of 3 people found this review helpful

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  • Al Tunnell
  • 2019-12-11

Entertaining Read on Topic

I thought this book gave a unique insight into why people are put off by most sales people. Oren gives a great topic review with stories to illustrate how his points work.

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  • Wilton
  • 2019-12-04

Fun to read! Not boring!

Caught my attention immediately! Will most likely read again. Some say it lacks substance but I disagree. Oren has a unique way of communicating and understand how it's not everyone's cup of tea. I really like this book.

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  • Taylor Nicole Beauty
  • 2019-12-02

Not as helpful as the 1st

I was really excited to hear this. He started in and I was disappointed from beginning to end. It felt like a reach at best to revamp a “system” and fell short of teaching anything of substance, to me. If someone is just starting out, maybe it could be helpful, but for me, no. Just a rehash of what we in sales do every day. He just put names on it and called it a technique.