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Guerrilla Marketing
- Narrated by: David Hilder
- Length: 11 hrs and 49 mins
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Guerrilla Marketing
Narrated by:
David Hilder
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Publisher's Summary
When Guerrilla Marketing was first published in the 1980s, Jay Levinson was the first person on the block with an innovative, take-no-prisoners approach to marketing for the small business owner. His philosophy helped launch a whole new way of thinking about marketing. In this updated '90s edition, Levinson has expanded and revised his wisdom to include the fastest-growing markets in the '90s with tips on how to reach and keep them; strategies for marketing during a recession; the most up-to-date information on what consumers in the '90s care most about; new programs for targeted prospects; how to use the technological explosion for bigger profits; and management lessons for the 21st century. Levinson is the author of 8 volumes in the Guerrilla Marketing series, the most popular marketing philosophy of our time.
©1993 by Jay Conrad Levinson (P)1995 by Blackstone Audiobooks