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Publisher's Summary

A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas - or anything else - this book is for you.

When Frank Bettger was 29, he was a failed insurance salesman. By the time he was 40, he owned a country estate and could have retired. What are the selling secrets that turned Bettger's life around from defeat to unparalleled success and fame as one of the highest-paid salesmen in America?

The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable - and more valuable to your company - when you apply Bettger's keen insights on:

  • The power of enthusiasm
  • How to conquer fear
  • The key word for turning a skeptical client into an enthusiastic buyer
  • The quickest way to win confidence

©1947 Prentice Hall Press. First Fireside Edition: 1992. Renewed 1977 by Frank Bettger. All rights reserved (P)2016 Simon & Schuster

What listeners say about How I Raised Myself from Failure to Success in Selling

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Amazing on selling perspectives.

Thank you so much for sharing this useful data! Greatly appreciated. A new world of selling perspectives was bestowed on me through this book.

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THE Sales Training Book.

Inside you'll discover nuggets of information that have been taught to us by many other authors and trainers since Frank Bettger wrote his book. It's no wonder there is so much to learn in here as Frank was taught by and worked along side with the late great Dale Carnegie. Have you read "How to win Friends..."? Those lessons are in here to. Practical real-world events to apply the training.
If you're looking for one sales training book to keep as reference to, THIS IS IT.
I heard this booked mentioned years ago but it wasn't until it was recently referred to again that make me start "reading" it. Sure glad I did. I listened to this book back to back and still found tips to implement into my practice. This is one tool in your toolbox that you will always use.

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suggested read for any sales person

he tells good stories has good examples breaks down his chapters well Buck is well laid out suggested read for anybody wanting a refresher or wanting some tips on selling

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Engaging and practical.

I will most definitely be listening to this book several more times! Goes hand-in-hand with Dale Carnegie's "How To Win Friends and Influence People"

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  • Kindle Customer
  • 2016-12-30

A True Classic

This book is the best book I've ever read (heard) on the topic of selling and self improvement. Frank Bettger makes selling easy to understand and gives practical assignments that are sure to improve not only your power of persuasion, but also your life. I highly recommend this book for everyone, as selling (helping people overcome their fear of change and take action on solutions to improve their lives) is a valuable tool for all of us to master.

15 people found this helpful

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  • Amazon Customer
  • 2017-01-09

EXCELLENT BOOK!!!!

easy to read and listen to. great information and advice. even though it's written a long time ago, almost every principle still applies today. one of my new favorites!

10 people found this helpful

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  • Evan
  • 2017-06-03

Great book on sales

Would you recommend this audiobook to a friend? If so, why?

Anyone in sales should read this. I've read at least 30 sales books this year. This one is in my top 5.

7 people found this helpful

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  • Brennan Collins
  • 2017-03-15

Not just for sales!

I am not a sales person, and I found this book to be very enjoyable and helpful. The stories and tips can help in so many different situations and roles. From convincing someone to see your side of an argument to just good ol' people skills. Highly recommended.

11 people found this helpful

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  • Amazon Customer
  • 2016-12-30

Excellent book

This is a great book no matter what business you're in! Although it takes place in a different era the principles apply just as much in today's business world.

5 people found this helpful

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  • Brandon Eason
  • 2017-03-13

EXCELLENT

Phenomenal book. Top sales book in multiple different areas in sales that I've involved myself in. I've been waiting a while for it to come to Audible. OUTSTANDING

4 people found this helpful

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  • Matthew
  • 2018-09-01

Worth a listen

Older Book but brings you back to what works.. At one point the Author mentions air travel as only being some 25 yrs old.. That made me chuckle.. But there is a lot of good information here we can still all use.. .. Lastly I played it a bit faster speed..

3 people found this helpful

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  • Jimmy George
  • 2020-01-09

okay book with dated info

This is an okay book on the mindset on sales but nothing to write home about type. I found the 80 year old book a bit dated but that is my personal take.

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  • christy oropeza
  • 2016-12-26

The only sales book you'll need

This is all you need my fellow sales men. With this book you will do wonders.

I loved it since the first time I read it when I was 18, and now 10 years later. This is a cornerstone to my career

4 people found this helpful

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  • Kindle Customer
  • 2020-01-15

Sweet

There are some pearls of wisdom in this sweet book. Not revolutionary, but great reminders for success in selling and in life.

1 person found this helpful