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Publisher's Summary

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs.

In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

You'll also discover the universal hidden structure behind all persuasive copy; how to avoid the most common copywriting mistakes; a simple technique for writing copy that's easy to read; how to write powerful short copy for social media; sample headlines, bullet points, and openings; and much, much more! How to Write Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.

©2016 Ray Edwards (P)2019 Tantor

What listeners say about How to Write Copy That Sells

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  • Julia Perrodin
  • 2020-07-09

Buy the print or kindle version. The narration is trash.

First of all, I appreciate the author’s expertise on the subject matter. I’m grateful that he went to the trouble to share his trade secrets to other writers. I have great respect for this book, and it is the best instructional/guidance book I have read so far on copywriting. That being said, the random, strangely long, and ill-timed pauses in narration nearly caused me to collapse in a frothy hate seizure. 10 minutes in, with my blood pressure soaring, I had to buy the Kindle version. Please do not waste your money on the audible version of this particular book.

6 people found this helpful

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  • Alisa Hamilton
  • 2019-08-12

This book should be called "How to Launch Anything

A handbook for digital marketers for sure! This is the best and most actionable book on copywriting.

4 people found this helpful

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  • Alice
  • 2020-08-08

Must Buy

Any copywriter or marketer must read this book! You can pay thousands for a copywritting course for the amount of value this book brings! Thank you Ray Edwards!

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  • Severin Sadjina
  • 2019-11-18

Looooads of great and actionable information

The book is totally full of great information and is structured well. The only issues I have is that the material most likely better suited for a physical book, and that the summaries at the end of each chapter often feel like a faithful repetition of the chapter itself.
But all in all still a clear recommendation!

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  • David
  • 2020-12-21

A must have Resource for everyone

There are some books you just breeze through, and then some whose pages get torn, have coffee spills, bookmarks, highlights and all sorts of tags. This book is definitely the latter. What you should do is bookmark all the summaries at the end of each chapter so that way you can jump to it every time you write copy. Another thing you must do is listen attentively for books the author references or recommends, just go buy them. I just bought "Influence" by Robert Cialdini. Great authors reference other great authors, so thanks Ray for that. Lastly if you run a business, buy this book for every employee, writing copy is not just for the sales & marketing departments, you need to get everyone in your organisation involved, your emails and communication with the world will be vastly improved, and so will the balance in your bank account. Thanks Ray

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  • @Scifi_by_Allen
  • 2020-10-04

Exceptional Reference Book

Great book well read. However it's not the best book for audio consumption. it's full of lists, checklists, and items you will want to reference while writing, You'll want a hard or digital copy. Audio makes a great reinforcement or overview, but this is a reference book you'll want to return to.

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  • Jf Van Der Merwe
  • 2020-09-24

Effective and can be applied immediately

The writer helps you step by step to achieve amazing copies. I would love some written pdf to accompany the speech

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  • DAMIAN
  • 2020-08-18

Excellent Ideas and Strategy

Easy listen 🎶 authors voice was pleasant loved the strategies layed out here this is a must have my favorite part of the book is digging I to the psychology of the reader who is reading 📚 your sales ad or flyer .

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  • Joel W. Gaslin
  • 2020-08-05

Helpful, practical, and action-oriented.

Ray Edwards offer helpful, practical, and action-oriented ideas, tactics and strategies for growing your business with copy. Ray’s a master copyrighting, and he reveals his secrets in this book. Read it and take action!

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  • Darren Sapp
  • 2020-07-03

Lots of Lists but Solid

Although this is list-oriented (21 points on this or that), the book moves along well. It works in audio, but I'll likely get the paperback to use as a reference copy. A solid guide for first-time copywriters.