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How to Write Copy That Sells

The Step-by-Step System for More Sales, to More Customers, More Often
Written by: Ray Edwards
Narrated by: Ray Edwards
Length: 4 hrs and 11 mins
5 out of 5 stars (8 ratings)

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Publisher's Summary

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs.

In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

You'll also discover the universal hidden structure behind all persuasive copy; how to avoid the most common copywriting mistakes; a simple technique for writing copy that's easy to read; how to write powerful short copy for social media; sample headlines, bullet points, and openings; and much, much more! How to Write Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.

©2016 Ray Edwards (P)2019 Tantor

What listeners say about How to Write Copy That Sells

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  • Overall
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  • Alisa Hamilton
  • 2019-08-12

This book should be called "How to Launch Anything

A handbook for digital marketers for sure! This is the best and most actionable book on copywriting.

2 people found this helpful

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  • Severin Sadjina
  • 2019-11-18

Looooads of great and actionable information

The book is totally full of great information and is structured well. The only issues I have is that the material most likely better suited for a physical book, and that the summaries at the end of each chapter often feel like a faithful repetition of the chapter itself.
But all in all still a clear recommendation!

1 person found this helpful

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  • Joel W. Gaslin
  • 2020-08-05

Helpful, practical, and action-oriented.

Ray Edwards offer helpful, practical, and action-oriented ideas, tactics and strategies for growing your business with copy. Ray’s a master copyrighting, and he reveals his secrets in this book. Read it and take action!

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  • Julia Perrodin
  • 2020-07-09

Buy the print or kindle version. The narration is trash.

First of all, I appreciate the author’s expertise on the subject matter. I’m grateful that he went to the trouble to share his trade secrets to other writers. I have great respect for this book, and it is the best instructional/guidance book I have read so far on copywriting. That being said, the random, strangely long, and ill-timed pauses in narration nearly caused me to collapse in a frothy hate seizure. 10 minutes in, with my blood pressure soaring, I had to buy the Kindle version. Please do not waste your money on the audible version of this particular book.

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  • Darren Sapp
  • 2020-07-03

Lots of Lists but Solid

Although this is list-oriented (21 points on this or that), the book moves along well. It works in audio, but I'll likely get the paperback to use as a reference copy. A solid guide for first-time copywriters.

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  • LaSalle Vaughn
  • 2020-04-17

I Am Now Equipped toOffer Copy Services for Website Clients

The wealth of wisdom and structured detail was mind blowing. You will certainly have to put in some practice to sharpen this valuable and necessary skill. Simply a life changing book for my digital services business.

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  • Alyandra Valdes
  • 2020-03-30

very informative

21 different types of bullet points was very helpful. also the different types of offers

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  • Anonymous User
  • 2020-01-29

awesome 👍

This audiobook was an excellent book to listen. Can't wait to implement some of the suggestions mentioned.

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  • DonnaK
  • 2020-01-29

Eliminates the Mystery of Copywriting

Ray Edwards leads readers through the maze of copywriting with a map and light.

If you’ve struggled to unlock the code of copy that converts, Ray Edwards hands you the keys. From emails, to sales letters, to guarantees, Ray skillfully and systematically peels back the layers so that you can become a master of the mystery.

Buy, listen and read this book. Get the print copy. It is your training manual.

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  • Charles Keku
  • 2019-08-21

Clear narrative and beautiful methodical approach

Having read the book, it was easy to comprehend listening to the audio book as it was very clear and audible. the approach to writing copy is unique and methodical... Will recommend anytime.