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If You're Not First, You're Last

Sales Strategies to Dominate Your Market and Beat Your Competition
Written by: Grant Cardone
Narrated by: Grant Cardone
Length: 7 hrs and 47 mins
Categories: Business & Money, Sales
4.5 out of 5 stars (108 ratings)

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Publisher's Summary

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.

But imagine being able to sell your products when others cannot, being able to take market share from your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.

In If You're Not First, You're Last, international sales expert Grant Cardone explains how to sell your products and services - despite the economy - and provides you with ways to capitalize regardless of your product, service, or idea. His proven strategies will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You’re Not First, You’re Last include:

  • Converting the Unsold to Sold
  • The Power Schedule to Maximize Sales
  • Your Freedom Financial Plan
  • The Unreasonable Selling Attitude
©2010 Grant Cardone (P)2012 Tantor

What members say

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I am making YOU a promise

Grant Cardone is a wealth of knowledge. Love the fact that he puts not only his learned knowledge into this format but reads it himself. The promise I am making, is that this book will improve your performance in any field your in. If the message doesn’t make sense, The energy that’s behind Grants voice will help you improve. It’s contagious. If this or any of his books don’t help you. You need to get into the Emergency Room at the nearest hospital right now because you are either dead or your dying.

3 people found this helpful

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Cardone is the man, start with this one!

This is a great audio book, I can highly recommend it to you! :) #audible1

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Scientology. Need I say more? Unfinished + deleted

Very in your face and crass. Said some good things though have heard them from others. As soon as he mentions Dianetics I turned it off and deleted. He lost me there.
Why would I listen to someone who is lost themself?

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When they're ready, you're in their mind

These days you can't only compete in your area you have to dominate your competitor by dominating them. Grant outline the importnce of being and staying first in the customer mind so when he's ready to pull the trigger he has one name in mind... yours!!!

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Get one book....

Pick any of Grant's books; buy one of em'. That is all you need. Really.

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  • Dunk
  • 2016-10-08

Connected in 30 seconds

Never had such a connection with an author! Dude, got more done in 4hrs last night than I did last month...no exaggeration. Sold a business 6 months ago and thought I was doing well, everyone told me so anyway. Grant exposed my complete laziness... I am turning 50 and I have felt like I am just getting started, but after this book, I know I am 6 months behind already! I took the easy way for the last year, spending money, not exercising, not pushing... now my body is failing, I'm tired, my ego has emerged, I am not achieving greatness. I started with nothing, and designed a few machines, called everyone I could imagine, I emailed, made videos, I was all action, I was a madman, I built a small company from ZERO, doing exactly what Grant said, but only taking action, but probably only 25% of these suggestions and I sold the company in 5 short years. Now my goals are 125X of that. Thank you Grant for bringing a brother back down to earth! I'm so embarrassed in myself. You literally had me in the first 30 seconds. I WILL meet you one day, I must. Favorite new author, started downloading anything this guy wrote/narrated tbefore I left the runway. Dude, I Can't express enough gratitude, you the man. I will meet you in person, I will fill up my white space on the calendar with "laying across the Grant's parking garage until I get 30 seconds of advice" if I have to!
From a small business guy in Oregon, now humbled, Thanks Again! Mike M

49 people found this helpful

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  • Oliver Nielsen
  • 2016-07-07

Sounds rational – but not from a rational mind

Grant Cardone can be a greatly motivating listen. And this book is better than The 10x Rule. It's more practical, how-to oriented.

He is everything but rational though, and his advice may lead you to success – via a path of ... being and acting like Grant Cardone. That is; aggressive, single-minded and relentlessly marching on and on.

In this book he even goes to the extreme of recommending Scientology's crazy mega-vitamin detox – a programme that can be downright dangerous to pursue. A programme that has been discredited by science, and was created by L. Ron Hubbard who was not a doctor or scientist, but a sci-fi writer.

So with this book, a return/refund, I'm done with Cardone.

38 people found this helpful

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  • shimon
  • 2018-04-20

not bad but way too long

I listened to 'Sale or be sold' which was much better and richer in content.
This book could be easily trimmed down to 2 hours.

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  • Bobby
  • 2012-05-18

Worth the listen

I like business books and to hear the success stories. This was a nice change of pace, a little shock so to speak. It made me rethink my stance of how the economic situation has effected me and my roll in "taking it like a man".

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  • Georgia Trail Cam
  • 2014-01-11

Forces You To Ask - Am I Doing Enough?

Would you recommend this audiobook to a friend? If so, why?

I would recommend this audio book by Mr. Cardone because he's a great salesman. He details various strategies for aggressively dealing with the economically challenged circumstances we find ourselves in.

What other book might you compare If You're Not First, You're Last to and why?

Sell or Be Sold. Because he's the one reading it. He also gives advice that's outside of the book - from time to time.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

Not necessarily an extreme reaction. It does cause one to ask - If you're just sitting around not taking any action at all for the betterment of your business - how are you going to improve your personal economy?

Any additional comments?

A great listen! I'm in the car most of the day and by the time I get to where I'm going - I'm motivated by his speaking and have some great ideas to put into action. Well worth it!

17 people found this helpful

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  • Jennifer
  • 2019-08-18

Mixed Review!

The first half of the book I spend thinking wow Grant is an arrogant typical sales person! I turned it off several times with a large sigh and eye roll.
But I kept coming back and listening to more.
By the time I reached half way I was hooked. His arrogance turned into motivation.
I ended up listening to the entire book and left feeling inspired.
I will even listen to it again and take better notes and start to implement his teachings.

One small critique- he gives Scientology a few plugs... again sigh and eye roll.

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  • Michael Beavers
  • 2019-01-02

So glad I found Grant!

I would never call this a sales person only book; we are all selling and need the material! The narration is easy to follow and captivating. Get the book!

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  • kelli
  • 2015-06-11

Phenomenal!!!!

I was turned into grant Cardone by a friend. I'm not obsessed. His level of real and insight to the sales industry is superior of that which I've heard/read before.

6 people found this helpful

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  • Kyle A. Battis
  • 2015-01-27

Great mindset training for those who want success

if you think that average sucks then listen to this book and implement what Grant recommends

12 people found this helpful

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  • Susan
  • 2012-03-26

Must have tools for great salespeople & managers!

Would you recommend this book to a friend? Why or why not?

I not only recommended this book, I bought copies for my friends! Eventhough I've been in sales for 20 years, Grant Cordone had a pocketful of gems and tools for me to use. Grant has that over aggressive, enthusiasm that initially turned me off, but the content keep me interested through the whole book. If you follow his lessons at the end of each chapter you will increase sales and motivate your team.

What three words best describe Grant Cardone’s performance?

Enthusiatic, Motivational and sometimes overbearing. However he does a great job!

What did you take away from If You're Not First, You're Last that you can apply to your work?

I now have a book of tools to use to increase sales for my little company. Like setting up a monthly newsletter to my clients, speaking at real estate offices, women's groups, etc., about landscape design and the value that a great garden adds to ones enjoyment of their property and rapid sales in the Real Estate arena.

Any additional comments?

This is one you will listen to over and over again,

17 people found this helpful