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Jobs to Be Done
- Theory to Practice
- Narrated by: Tom Askin
- Length: 3 hrs and 17 mins
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Jobs to Be Done
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Buy it with
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The Hard Thing About Hard Things
- Building a Business When There Are No Easy Answers
- Written by: Ben Horowitz
- Narrated by: Kevin Kenerly
- Length: 7 hrs and 57 mins
- Unabridged
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Overall4.5 out of 5 stars 416
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Performance4.5 out of 5 stars 333
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Story4.5 out of 5 stars 328
Ben Horowitz offers essential advice on building and running a startup - practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.
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1 out of 5 stars
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CRAP! Save your money and time and skip this one!
- By michael b. on 2018-05-25
Written by: Ben Horowitz
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- Written by: Marty Cagan
- Narrated by: Marty Cagan
- Length: 7 hrs and 45 mins
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Overall4.5 out of 5 stars 146
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Performance4.5 out of 5 stars 113
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Story4.5 out of 5 stars 110
How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
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4 out of 5 stars
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Good for beginners
- By Mr. P on 2021-09-27
Written by: Marty Cagan
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The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- Written by: Rob Fitzpatrick
- Narrated by: Rob Fitzpatrick
- Length: 3 hrs and 50 mins
- Unabridged
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Overall5 out of 5 stars 78
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Performance4.5 out of 5 stars 61
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Story4.5 out of 5 stars 59
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
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5 out of 5 stars
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Loving the format!
- By M. B. O. on 2023-01-23
Written by: Rob Fitzpatrick
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- Written by: Stephen Wunker, David Farber, Jessica Wattman
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
- Unabridged
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Overall4.5 out of 5 stars 3
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Performance5 out of 5 stars 1
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Story5 out of 5 stars 1
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
Written by: Stephen Wunker, and others
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Escaping the Build Trap
- How Effective Product Management Creates Real Value
- Written by: Melissa Perri
- Narrated by: Erin deWard
- Length: 6 hrs and 44 mins
- Unabridged
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Overall4.5 out of 5 stars 35
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Performance4.5 out of 5 stars 28
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Story4.5 out of 5 stars 28
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.
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2 out of 5 stars
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There are much better product management books
- By Raccoon on 2022-11-23
Written by: Melissa Perri
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Empowered
- Ordinary People, Extraordinary Products
- Written by: Marty Cagan, Chris Jones
- Narrated by: Marty Cagan
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Overall5 out of 5 stars 31
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Performance5 out of 5 stars 26
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Story5 out of 5 stars 27
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
Written by: Marty Cagan, and others
-
The Hard Thing About Hard Things
- Building a Business When There Are No Easy Answers
- Written by: Ben Horowitz
- Narrated by: Kevin Kenerly
- Length: 7 hrs and 57 mins
- Unabridged
-
Overall4.5 out of 5 stars 416
-
Performance4.5 out of 5 stars 333
-
Story4.5 out of 5 stars 328
Ben Horowitz offers essential advice on building and running a startup - practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.
-
1 out of 5 stars
-
CRAP! Save your money and time and skip this one!
- By michael b. on 2018-05-25
Written by: Ben Horowitz
-
Inspired
- How to Create Tech Products Customers Love, Second Edition
- Written by: Marty Cagan
- Narrated by: Marty Cagan
- Length: 7 hrs and 45 mins
- Unabridged
-
Overall4.5 out of 5 stars 146
-
Performance4.5 out of 5 stars 113
-
Story4.5 out of 5 stars 110
How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
-
4 out of 5 stars
-
Good for beginners
- By Mr. P on 2021-09-27
Written by: Marty Cagan
-
The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- Written by: Rob Fitzpatrick
- Narrated by: Rob Fitzpatrick
- Length: 3 hrs and 50 mins
- Unabridged
-
Overall5 out of 5 stars 78
-
Performance4.5 out of 5 stars 61
-
Story4.5 out of 5 stars 59
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
-
5 out of 5 stars
-
Loving the format!
- By M. B. O. on 2023-01-23
Written by: Rob Fitzpatrick
-
Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- Written by: Stephen Wunker, David Farber, Jessica Wattman
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
- Unabridged
-
Overall4.5 out of 5 stars 3
-
Performance5 out of 5 stars 1
-
Story5 out of 5 stars 1
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
Written by: Stephen Wunker, and others
-
Escaping the Build Trap
- How Effective Product Management Creates Real Value
- Written by: Melissa Perri
- Narrated by: Erin deWard
- Length: 6 hrs and 44 mins
- Unabridged
-
Overall4.5 out of 5 stars 35
-
Performance4.5 out of 5 stars 28
-
Story4.5 out of 5 stars 28
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.
-
2 out of 5 stars
-
There are much better product management books
- By Raccoon on 2022-11-23
Written by: Melissa Perri
-
Empowered
- Ordinary People, Extraordinary Products
- Written by: Marty Cagan, Chris Jones
- Narrated by: Marty Cagan
- Length: 11 hrs and 9 mins
- Unabridged
-
Overall5 out of 5 stars 31
-
Performance5 out of 5 stars 26
-
Story5 out of 5 stars 27
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
Written by: Marty Cagan, and others
Publisher's Summary
Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided?
Since 1991, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that "people have underlying needs or processes in their lives, that they are addressing in some way right now" - an insight that was to become the Jobs-to-Be-Done theory.
For 26 years, Ulwick and his company Strategyn have helped over 400 companies put Jobs-to-Be-Done Theory into practice, with a success rate of 86 percent, a five-fold improvement.
You will learn:
- Why companies fail at innovation and how to avoid critical mistakes
- How to employ the Jobs-to-Be-Done framework to categorize, define, capture, and prioritize customer needs, including the following: the core functional job-to-be-done and desired outcomes, related jobs, emotional and social jobs, consumption chain jobs, and financially desired outcomes.
- A Jobs-to-be-Done growth strategy matrix to categorize, understand, and employ five growth strategies: differentiated, dominant, disruptive, discrete, and sustaining
- Outcome-based segmentation
- Outcome-driven innovation - the tested innovation process that ties customer-defined metrics to the customer's job to be done
- The language of Jobs-to-Be-Done - the syntax and lexicon of innovation
I call him the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science," says the father of modern marketing, Philip Kotler, Kellogg School of Management, Northwestern University
What listeners say about Jobs to Be Done
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 2023-01-28
Most insightful business book in forever!
I really enjoyed this book and as a small business owner it made me think about the jobs to be done from the job executer, the customer’s perspective and the value placed on the outcomes they desire. I have been using an outcomes based approach but had never thought about offering my services this way. It definitively changes everything. Highly recommended book for business owners no matter if you sell products or services. Very insightful and applicable. I’m looking forward to see what I can do with it from my messaging, positioning and strategy moving forward. Thank you. It’s brilliant, but you already know that from the case studies.
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Mr. P
- 2022-05-03
Okay a bit too long
Just one more way to build products. There are some examples but my feeling is that the book extend too much on a process that can be explained 1/3 of the time spent. Not my favourite book.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Joshua D.
- 2021-01-10
Practical and effective
Tony provides us with one of the best product strategy books that I have read in a while. The methodology is straightforward, feasible, and outcome-oriented if you follow the high-level steps outlined in this book.
1 person found this helpful
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Overall2 out of 5 stars
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Performance4 out of 5 stars
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Story2 out of 5 stars
- Saar Raz
- 2022-12-29
Mostly markets the company's course
Mostly markets the company's online course rather than actually teaching how to apply the ideas in practice.
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Ole Dallerup
- 2021-10-28
good practice poor book
while the practice and high level concepts are very good the book does not do a very good job helping you in start following the practice.
additional I will add that it targets companies of size 10.000+ employees which I think is more this book then the concept.
overall of you are less then 1000 employees find an different book
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Overall2 out of 5 stars
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Story2 out of 5 stars
- Iana
- 2021-10-22
Reads like one long infomercial
The book reads like one long infomercial of ODI and the company who implements it.
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- travis jacobs
- 2021-04-13
Skip It!
Just one big advertisement for his course or to hire his company.
This book can be summarized by the following
"I'm Tony Ulwick, I'm the greatest and smartest man that has ever lived!"
Don't waste your time, get Clay Christensen or Alex Osterwalder book instead.
This book is just an outline of a method, that is common sense, there is no meat or details.
Focus on the customer's needs ... DUH!!
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story2 out of 5 stars
- Mike
- 2021-04-10
An introduction
The book provides introduction to an important concept: “job to be done”. But then reads through as cheerleading for mysterious consulting or paid class work. I bought the book to get into the meat and learn, and I didn’t find much here to eat. It is really impossible to determine the authenticity of the case studies and/or what was the substantial variability in possible actions and outcomes. Written for people that dance along the surface of life.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Lance Worley
- 2021-01-08
Outcome Driven Innovation Changes the Game
My experience at multiple large companies over the past decade has astonished me. Despite being surrounded by the brightest people in the world, and despite enormous success validated by market capitalization and revenues, even the best-built companies do not have a process for innovation. Even less, customer-focused innovation. Tony’s work has been transformational for me as a Customer Insights professional to bring rigorous, data-backed customer voice to my stakeholders. Additionally, being able to “speak the language of the customer” has been invaluable in crafting winning ideas. I can’t recommend Tony or his team enough, and this book will give you a primer on his compelling - and highly applicable - approach to innovation.