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Launch

An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

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Launch

Written by: Jeff Walker
Narrated by: Patrick Lawlor
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$8.99/mo. after 3 months. Cancel anytime. Offer ends July 15, 2026 at 11:59pm PT.

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The start of everything is critically important - and every truly successful product or business starts with a successful launch. Unfortunately most entrepreneurs put all their focus into "getting the doors open" without giving much thought to creating a great launch. However, since 1996, Jeff Walker has been obsessed with creating hugely successful launches in our increasingly digital world. During those years Jeff created an unbroken string of amazing successes for himself and his clients. Operating tiny businesses in an almost underground society, they've collectively done over $400 million in sales.

Launch is the "how to" manual for using Jeff's formula to follow a path of success - to create a product or business launch that gives you nearly instant momentum, sales, and positioning.

©2014 Jeff Walker (P)2014 Brilliance Audio, all rights reserved. E-Commerce Entrepreneurship Marketing Marketing & Sales Personal Success Small Business & Entrepreneurship Online Business
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This is such an insightful and helpful book for anyone looking to launch an online business. Jeff really breaks down the steps of his patented product and business launch formulas for implementing the seeding and growth to great returns of launching your product or service into the world to gain quick traction. Definitely a recommended book!

Wonderful Book!

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So, the book is full of anecdotes and examples from many other trainers but, I really enjoyed hearing his take and got a lot of value from the book!

Great book

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I enjoyed the book but most of the techniques/strategies are nothing I haven't heard before.

it's worth reading/listening

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I felt I would need to take his course to implement the strategies noted in this book.

Great introduction to PLF

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I enjoyed this book. I wish it was about half its size. Half the book is essentially testimonials from the author about all the successes his clients have achieved using his formula. It really wasn’t necessary. Two or three would have been fine. But every single chapter the author digresses into a client story. Which became very tiring and made me put the audible away for some time before I revisited it. I would buy this book again if all the testimonies were removed and happily pay again for just the meat. The information was excellent and can stand on its own without the fluff. I do recommend this book and it’s audible version. Be warned the client stories get stale quickly if you recognize this formula will work early on, or if like me, this book was recommended by someone who used the formula successfully. Better read as you can bypass all the success stories.

Good book for marketing

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