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Methods of Persuasion

How to Use Psychology to Influence Human Behavior

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Methods of Persuasion

Auteur(s): Nick Kolenda
Narrateur(s): Mike Norgaard
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À propos de cet audio

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.

Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS:

  • Step 1: Mold Their Perception
  • Step 2: Elicit Congruent Attitudes
  • Step 3: Trigger Social Pressure
  • Step 4: Habituate Your Message
  • Step 5: Optimize Your Message
  • Step 6: Drive Their Momentum
  • Step 7: Sustain Their Compliance

This book teaches you the psychology behind each step. You'll learn how to apply METHODS to your own life so that you can influence people's thoughts, emotions, and behavior in nearly any situation.

©2013 Kolenda Group LLC (P)2017 Nick Kolenda Comportement des consommateurs et étude de marché Marketing Marketing et ventes Réussite personnelle Consumer Psychology
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Incredible information and presented simply and clearly. This book is top shelf material, I highly recommend it.

Brilliant

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A good cover of many topics that affect perceptions, brought in a light and fun way. The reader becomes part of an experience that demonstrates these principles presented
The narrator is one of the best I heard and adds so much value to the audio experience! Seriously good job.

Fun insightful book and excellent narration

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