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Perennial Seller
- The Art of Making and Marketing Work That Lasts
- Narrated by: Ryan Holiday
- Length: 7 hrs
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Courage Is Calling
- Fortune Favors the Brave
- Written by: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 6 hrs and 5 mins
- Unabridged
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Overall
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Performance
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Story
Almost every religion, spiritual practice, philosophy and person grapples with fear. The most repeated phrase in the Bible is “Be not afraid.” The ancient Greeks spoke of phobos, panic and terror. It is natural to feel fear, the Stoics believed, but it cannot rule you. Courage, then, is the ability to rise above fear, to do what’s right, to do what’s needed, to do what is true. And so it rests at the heart of the works of Marcus Aurelius, Aristotle, and CS Lewis, alongside temperance, justice, and wisdom.
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Stay in your lane, Ryan.
- By Cherokee199X on 2023-01-23
Written by: Ryan Holiday
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Trust Me, I'm Lying
- Confessions of a Media Manipulator
- Written by: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 6 hrs and 25 mins
- Unabridged
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You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
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Very enlightening, really enjoyed the book
- By Anonymous User on 2022-12-18
Written by: Ryan Holiday
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Conspiracy
- A True Story of Power, Sex, and a Billionaire's Secret Plot to Destroy a Media Empire
- Written by: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 11 hrs and 39 mins
- Unabridged
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Overall
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Performance
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Story
In 2007, a short blogpost by Gawker Media outed PayPal founder and billionaire investor Peter Thiel as gay. Thiel's sexuality had been known to close friends and family, but he didn't consider himself a public figure, and believed the information was private. This post would be the casus belli for a meticulously plotted conspiracy that would end nearly a decade later with a $140 million dollar judgment against Gawker and its bankruptcy. Only later would the world learn that Gawker's demise was not incidental - it had been masterminded by Thiel.
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Ryan. Talks. Like. This.
- By Carson on 2019-03-12
Written by: Ryan Holiday
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The Boy Who Would Be King
- Written by: Ryan Holiday
- Narrated by: Ryan Holiday, Siri Ellis, Alan Blazek
- Length: 2 hrs and 24 mins
- Unabridged
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Overall
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Story
From the number-one New York Times best-selling author and creator of The Daily Stoic, Ryan Holiday comes one of the most incredible stories in all of history. A young boy, out of nowhere, is chosen to be the emperor of most of the known world. What he learns, what he does, who he is, will echo in eternity.
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Rip-off
- By Dinesh Jagpal on 2021-05-02
Written by: Ryan Holiday
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Lives of the Stoics
- The Art of Living from Zeno to Marcus Aurelius
- Written by: Ryan Holiday, Stephen Hanselman
- Narrated by: Ryan Holiday
- Length: 10 hrs and 8 mins
- Unabridged
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Overall
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Performance
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Story
From the best-selling authors of The Daily Stoic comes an inspiring guide to the lives of the Stoics, and what the ancients can teach us about happiness, success, resilience, and virtue. In Lives of the Stoics, Holiday and Hanselman present the fascinating lives of the men and women who strove to live by the timeless Stoic virtues of Courage. Justice. Temperance. Wisdom. Organized in digestible, mini-biographies of all the well-known - and not so well-known - Stoics, this book vividly brings home what Stoicism was like for the people who loved it and lived it.
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The narrator ruins this book for me
- By Amy on 2021-03-16
Written by: Ryan Holiday, and others
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Stillness Is the Key
- Written by: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 6 hrs and 56 mins
- Unabridged
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Overall
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Performance
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Story
All great leaders, thinkers, artists, athletes, and visionaries share one indelible quality. It enables them to conquer their tempers. To avoid distraction and discover great insights. To achieve happiness and do the right thing. Ryan Holiday calls it stillness - to be steady while the world spins around you. In this book, he outlines a path for achieving this ancient, but urgently necessary way of living.
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More of the same
- By Mark on 2020-04-07
Written by: Ryan Holiday
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Courage Is Calling
- Fortune Favors the Brave
- Written by: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 6 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
Almost every religion, spiritual practice, philosophy and person grapples with fear. The most repeated phrase in the Bible is “Be not afraid.” The ancient Greeks spoke of phobos, panic and terror. It is natural to feel fear, the Stoics believed, but it cannot rule you. Courage, then, is the ability to rise above fear, to do what’s right, to do what’s needed, to do what is true. And so it rests at the heart of the works of Marcus Aurelius, Aristotle, and CS Lewis, alongside temperance, justice, and wisdom.
-
-
Stay in your lane, Ryan.
- By Cherokee199X on 2023-01-23
Written by: Ryan Holiday
-
Trust Me, I'm Lying
- Confessions of a Media Manipulator
- Written by: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 6 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
-
-
Very enlightening, really enjoyed the book
- By Anonymous User on 2022-12-18
Written by: Ryan Holiday
-
Conspiracy
- A True Story of Power, Sex, and a Billionaire's Secret Plot to Destroy a Media Empire
- Written by: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 11 hrs and 39 mins
- Unabridged
-
Overall
-
Performance
-
Story
In 2007, a short blogpost by Gawker Media outed PayPal founder and billionaire investor Peter Thiel as gay. Thiel's sexuality had been known to close friends and family, but he didn't consider himself a public figure, and believed the information was private. This post would be the casus belli for a meticulously plotted conspiracy that would end nearly a decade later with a $140 million dollar judgment against Gawker and its bankruptcy. Only later would the world learn that Gawker's demise was not incidental - it had been masterminded by Thiel.
-
-
Ryan. Talks. Like. This.
- By Carson on 2019-03-12
Written by: Ryan Holiday
-
The Boy Who Would Be King
- Written by: Ryan Holiday
- Narrated by: Ryan Holiday, Siri Ellis, Alan Blazek
- Length: 2 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
From the number-one New York Times best-selling author and creator of The Daily Stoic, Ryan Holiday comes one of the most incredible stories in all of history. A young boy, out of nowhere, is chosen to be the emperor of most of the known world. What he learns, what he does, who he is, will echo in eternity.
-
-
Rip-off
- By Dinesh Jagpal on 2021-05-02
Written by: Ryan Holiday
-
Lives of the Stoics
- The Art of Living from Zeno to Marcus Aurelius
- Written by: Ryan Holiday, Stephen Hanselman
- Narrated by: Ryan Holiday
- Length: 10 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
From the best-selling authors of The Daily Stoic comes an inspiring guide to the lives of the Stoics, and what the ancients can teach us about happiness, success, resilience, and virtue. In Lives of the Stoics, Holiday and Hanselman present the fascinating lives of the men and women who strove to live by the timeless Stoic virtues of Courage. Justice. Temperance. Wisdom. Organized in digestible, mini-biographies of all the well-known - and not so well-known - Stoics, this book vividly brings home what Stoicism was like for the people who loved it and lived it.
-
-
The narrator ruins this book for me
- By Amy on 2021-03-16
Written by: Ryan Holiday, and others
-
Stillness Is the Key
- Written by: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
All great leaders, thinkers, artists, athletes, and visionaries share one indelible quality. It enables them to conquer their tempers. To avoid distraction and discover great insights. To achieve happiness and do the right thing. Ryan Holiday calls it stillness - to be steady while the world spins around you. In this book, he outlines a path for achieving this ancient, but urgently necessary way of living.
-
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More of the same
- By Mark on 2020-04-07
Written by: Ryan Holiday
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Ego Is the Enemy
- Written by: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 6 hrs and 56 mins
- Unabridged
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Overall
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Performance
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Story
"While the history books are filled with tales of obsessive visionary geniuses who remade the world in their images with sheer, almost irrational force, I've found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition." (From the prologue)
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An easy listening that makes some good points
- By Enrique on 2020-02-24
Written by: Ryan Holiday
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The Practice of Groundedness
- A Transformative Path to Success That Feeds - Not Crushes - Your Soul
- Written by: Brad Stulberg
- Narrated by: Will Damron
- Length: 7 hrs and 3 mins
- Unabridged
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Achievement often comes at a cost. Angst, restlessness, frayed relationships, exhaustion, and even substance abuse can be the unwanted side effects of an obsession with outward performance. While the high of occasional wins can keep you going for a while, playing into the always-on, never enough hustle culture ultimately takes a serious toll.
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Great self development
- By Jennifer Jackson on 2023-03-04
Written by: Brad Stulberg
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- Written by: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 2 hrs and 17 mins
- Unabridged
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Performance
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Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
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great actionable ideas for businesses of any size
- By Juan Carlos Martinez on 2023-02-06
Written by: Ryan Holiday
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How to Tell a Story
- The Essential Guide to Memorable Storytelling from The Moth
- Written by: The Moth, Meg Bowles, Catherine Burns, and others
- Narrated by: Meg Bowles, Catherine Burns, Jenifer Hixson, and others
- Length: 10 hrs and 7 mins
- Unabridged
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Over the past twenty-five years, the directors of The Moth have worked with people from all walks of life—including astronauts, hairdressers, rock stars, a retired pickpocket, high school students, and Nobel Prize winners—to develop true personal stories that have moved and delighted live audiences and listeners of The Moth’s Peabody Award–winning radio hour and podcast. A leader in the modern storytelling movement, The Moth inspires thousands of people around the globe to share their stories each year.
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Should be named 'How to Tell YOUR Story'
- By Yousef K on 2023-01-29
Written by: The Moth, and others
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- Written by: Sean Ellis, Morgan Brown
- Narrated by: Sean Ellis, Morgan Brown
- Length: 10 hrs and 43 mins
- Unabridged
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An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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Fantastic book for Growth Teams
- By Michelle on 2021-01-06
Written by: Sean Ellis, and others
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The Practice
- Shipping Creative Work
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 5 hrs and 38 mins
- Unabridged
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Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
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Brilliant and Empowering - What I need(ed)!
- By Tyler Kugler on 2021-01-09
Written by: Seth Godin
Publisher's Summary
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...
How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?
How did The 48 Laws of Power miss the best-seller lists for more than a decade and still sell more than a million copies?
How is Iron Maiden still filling stadiums worldwide without radio or TV exposure 40 years after the band was founded?
Best-selling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?
Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include:
- Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.
- Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.
- Seinfeld, which managed to capture both the essence of the '90s and timeless themes to become a modern classic.
- Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.
- Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.
Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
What the critics say
A Financial Times Book of the Month Selection
"The book may find a cult following on Madison Avenue the same way his work on stoic philosophy, 'The Obstacle is the Way', did in the NFL." (Steve Rubel in Advertising Age)
"How to create lasting success in a world of flash-in-the-pan hits and how to extend the proverbial 15 minutes of fame to a decade or even a century." (The Financial Times)
More from the same
What listeners say about Perennial Seller
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- lyleg
- 2023-03-07
A big nothing-burger
I honestly don't understand all the positive reviews for this book. I found it contained absolutely zero useful information.
Just pointless rambling from start to finish.
If you want great books on marketing look up Terry O'reilly - This I know. It is the best book on marketing ever written imo.
and his other book - My best mistake is fabulous as well.
This however is not recommended
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- KRISTA
- 2021-11-11
Exceptional listen!
The truth will set you free… this phrase 100% applies to the practical, honest, and experience/research based advice in this book.
Thank you Ryan, you’ve just changed my my creative future for the better.
I 1000% recommend this book.
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- Kellan
- 2020-05-20
Seminal book for any type of creator or artist.
loved every bit. Ryan has gathere many stories of success to illustrate how important the process of creating is. it all starts with the end in mind!
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- Amazon Customer
- 2017-11-03
This is something I wish I had from the beginning!
Truly comprehensive... the information in this book will set up even a novice with passion of how to succeed with creating and selling a product as well as building up a following... tremendously helpful with clearing up why businesses take time to build and gain momentum. Must read for artistic types... Wish this was recommended reading back in art school!
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- Luke
- 2017-10-29
Another Holiday marketing success, ironically .
Toward the end of the book I realized two things: there is little value to me in this book and the formula seemed extremely familiar. I looked up the author and saw other books of his I’ve listened to on audible. This book (even more than the others) irked me. Like the Obstacle is the Way and other interest peaking titles, this book is mostly one good idea (and not his own) that can be explained in one or two pages which has been fluffed up by literally hundreds of quotes and self aggrandizing anecdotes. This is a common formula in the nonfiction-self improvement genre, which makes finding an actual “masterpiece” in this genre very difficult. But the very success of his use of this formula is based on his skill at marketing and knowing his audience could not be more annoying hahaha. The audacity for this book to tell us the keys to creating a ‘perennial best seller’ are focusing on originality, quality, and timeless content, not just marketing tricks... when all his books are selling mostly as a result of the later and and none of the former! I hope these books result in motivation and empowerment in enough of its readers to warrant the high sales numbers (hopefully not pricing tricks as he outlined) and phony sounding reviews. Maybe if this is true it would offset the number of people that get duped into following the herd down another meaningless book of researched quotes and eye-rolling-ly obvious advice.
I appreciate the effort the research took and the success of his formula, but his books are good for people who have not read or intend to read the many truly good books and literature the from which the quotes and anecdotes are sourced.
The wisest use of this book might be to take down a list of the works and people it references and then read those and some good biographies instead.
93 people found this helpful
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- Jim
- 2017-08-09
Ok, but...
Good concepts and good ideas, however the author goes off topic several times and brags about things he's done, or said to manipulate others which is less than stellar. Focus on purpose. It's not about you, it's about others!
13 people found this helpful
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- Spencer Perry
- 2017-07-18
The Most Comprehensive Book on Making Things, Ever
Without a doubt, future-you will be grateful to present-you for buying, listening, and re-listening to this book.
Engaging the reader with concrete examples and stories for each claim and strategy, Ryan quickly covers every base you can currently imagine regarding how to create and present important work.
One of my favorite things about Ryan's writing is he doesn't just tell you what you want to hear, he tells you what you need to hear. His writing makes you want to be a better person, and he presents constructive and applicable ways to do the work this endeavor requires.
Whether you've read/listened to his work before, or you're coming into this world of media stunts, stoicism, and creativity for the first time, you'll certainly learn valuable lessons from this book, and enjoy every second of his fast-paced, story-rich presentation.
10 people found this helpful
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- Darren Sapp
- 2019-09-27
OK for Rookie Marketers
I supposed I expected something deeper like Gladwell. I really didn't learn anything earth-shattering or gained any gold nuggets. Those new to marketing principles might find it helpful.
7 people found this helpful
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- C. Singer
- 2017-07-28
Another Home Run
I didn't think this book was going to pertain to me because I am an Innkeeper of a little historic (perennial) lodge in the mountains of California. I gleaned many gems and even made a significant change to allocating advertising dollars. Thank you Ryan for writing such a useful & entertaining book. I have every one of yours and my favorite is The Obstacle Is the Way but this is a close 2nd. I am one of your "Iron Maiden" fans & I had never e en heard of them before your book. Thanks Ryan.
7 people found this helpful
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- Anonymous User
- 2019-12-10
Over promising, under achieving Disappointing
This book promised to deliver great value, yet all the author did was stating the obvious
6 people found this helpful
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- Brian Eisel
- 2018-12-17
Not worth it.
This is just a newer version of the same old “how to” books. The author came across as bland, yet preachy. I was unable to finish the book because of him.
5 people found this helpful
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- Kindle Customer
- 2019-02-06
The Marketing: War of Art
This book beings the reader into the story, imagining yourself on a journey through the creative world, taking on challenges, persevering, and looking towards meaning and purpose, instead of quick rewards and immediate likeability. Choosing the long game, a life path of excruciating pain, extensive editing, and endless creative pursuits. All in service to exhausting the grand potential the individual has as their gift to the world. Will be overjoyed to share this with colleagues and friends to share Ryan's inspiring work, in hope's to share that same inspiration with others.
4 people found this helpful
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- HomeInspector
- 2019-01-29
Always thought provoking
This is a book I'll need to read again and again. The stories and examples he gives on how to best create a long last "perennial" business were fantastic. You can tell Ryan loves to research!
Definitely recommended!
3 people found this helpful
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- Marri
- 2017-11-17
Trying to hard to advertise for his clients
This book did have some good tips, but the majority of the book was a plug for other clients and how they found success. I feel that this is not a good use of time. I am sure because he is a notable author that this book got attention which is why it was recommended to me. There are other books that can help with this without all the noise.
3 people found this helpful