
Perennial Seller
The Art of Making and Marketing Work That Lasts
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wish list failed.
Follow podcast failed
Unfollow podcast failed
Buy Now for $20.40
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Ryan Holiday
-
Written by:
-
Ryan Holiday
About this listen
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...
How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?
How did The 48 Laws of Power miss the best-seller lists for more than a decade and still sell more than a million copies?
How is Iron Maiden still filling stadiums worldwide without radio or TV exposure 40 years after the band was founded?
Best-selling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?
Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include:
- Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.
- Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.
- Seinfeld, which managed to capture both the essence of the '90s and timeless themes to become a modern classic.
- Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.
- Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.
Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
©2017 Ryan Holiday (P)2017 Penguin AudioYou may also enjoy...
-
The Red Book
- A Reader's Edition
- Written by: C. G. Jung, Sonu Shamdasani - editor translator
- Narrated by: Mike Fraser
- Length: 20 hrs and 16 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Red Book, published to wide acclaim in 2009, contains the nucleus of C. G. Jung's later works. It was here that he developed his principal theories of the archetypes, the collective unconscious, and the process of individuation that would transform psychotherapy from treatment of the sick into a means for the higher development of the personality.
-
-
Fantastic!
- By Lea Johnson on 2021-07-08
Written by: C. G. Jung, and others
-
Company of One
- Why Staying Small Is the Next Big Thing for Business
- Written by: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
-
-
Start small, then choose your path
- By smaclell on 2019-12-04
Written by: Paul Jarvis
-
IT'S ALL IN YOUR HEAD
- Written by: Russ
- Narrated by: Russ
- Length: 1 hr and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
Twenty-seven-year-old rapper, songwriter, and producer Russ walks his own path, at his own pace. By doing so, he proved that he didn’t need a major label to surpass over a billion streams on Spotify/Apple Music, sell out arenas across the US and around the globe, and become one of the most popular and engaged rappers right now. His method was simple: love and believe in yourself absolutely and work hard no matter what. In this memoir, Russ inspires listeners to walk to their individual rhythms.
-
-
This guy.
- By Neo on 2022-11-04
Written by: Russ
-
The Common Path to Uncommon Success
- A Roadmap to Financial Freedom and Fulfillment
- Written by: John Lee Dumas
- Narrated by: John Lee Dumas
- Length: 6 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
Based on thousands of interviews from John Lee Dumas’ highly acclaimed podcast, Entrepreneurs on Fire, this revolutionary step-by-step roadmap provides a proven path for entrepreneurs like you to achieve the financial freedom and lifestyle fulfillment you are capable of. Let The Common Path to Uncommon Success show you how.
-
-
Was hard to get through
- By Anonymous User on 2022-01-30
Written by: John Lee Dumas
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Written by: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
-
Fantastic viewpoint on Positioning
- By Andy on 2020-05-22
Written by: April Dunford
-
Smarter Faster Better
- The Secrets of Being Productive in Life and Business
- Written by: Charles Duhigg
- Narrated by: Mike Chamberlain
- Length: 10 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
The author of The Power of Habit and “master of the life hack” (GQ) explores the fascinating science of productivity and offers real-world takeaways to apply your life, whether you’re chasing peak productivity or simply trying to get back on track.
-
-
Smart book
- By Megan on 2018-09-19
Written by: Charles Duhigg
-
The Red Book
- A Reader's Edition
- Written by: C. G. Jung, Sonu Shamdasani - editor translator
- Narrated by: Mike Fraser
- Length: 20 hrs and 16 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Red Book, published to wide acclaim in 2009, contains the nucleus of C. G. Jung's later works. It was here that he developed his principal theories of the archetypes, the collective unconscious, and the process of individuation that would transform psychotherapy from treatment of the sick into a means for the higher development of the personality.
-
-
Fantastic!
- By Lea Johnson on 2021-07-08
Written by: C. G. Jung, and others
-
Company of One
- Why Staying Small Is the Next Big Thing for Business
- Written by: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
-
-
Start small, then choose your path
- By smaclell on 2019-12-04
Written by: Paul Jarvis
-
IT'S ALL IN YOUR HEAD
- Written by: Russ
- Narrated by: Russ
- Length: 1 hr and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
Twenty-seven-year-old rapper, songwriter, and producer Russ walks his own path, at his own pace. By doing so, he proved that he didn’t need a major label to surpass over a billion streams on Spotify/Apple Music, sell out arenas across the US and around the globe, and become one of the most popular and engaged rappers right now. His method was simple: love and believe in yourself absolutely and work hard no matter what. In this memoir, Russ inspires listeners to walk to their individual rhythms.
-
-
This guy.
- By Neo on 2022-11-04
Written by: Russ
-
The Common Path to Uncommon Success
- A Roadmap to Financial Freedom and Fulfillment
- Written by: John Lee Dumas
- Narrated by: John Lee Dumas
- Length: 6 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
Based on thousands of interviews from John Lee Dumas’ highly acclaimed podcast, Entrepreneurs on Fire, this revolutionary step-by-step roadmap provides a proven path for entrepreneurs like you to achieve the financial freedom and lifestyle fulfillment you are capable of. Let The Common Path to Uncommon Success show you how.
-
-
Was hard to get through
- By Anonymous User on 2022-01-30
Written by: John Lee Dumas
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Written by: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
-
Fantastic viewpoint on Positioning
- By Andy on 2020-05-22
Written by: April Dunford
-
Smarter Faster Better
- The Secrets of Being Productive in Life and Business
- Written by: Charles Duhigg
- Narrated by: Mike Chamberlain
- Length: 10 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
The author of The Power of Habit and “master of the life hack” (GQ) explores the fascinating science of productivity and offers real-world takeaways to apply your life, whether you’re chasing peak productivity or simply trying to get back on track.
-
-
Smart book
- By Megan on 2018-09-19
Written by: Charles Duhigg
-
Understanding Power
- The Indispensable Chomsky
- Written by: Noam Chomsky, John Schoeffel - editor, Peter R. Mitchell - editor
- Narrated by: Robin Bloodworth
- Length: 22 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
A major new collection from "arguably the most important intellectual alive" ( The New York Times). Noam Chomsky is universally accepted as one of the preeminent public intellectuals of the modern era. Over the past thirty years, broadly diverse audiences have gathered to attend his sold-out lectures. Now, in Understanding Power, Peter Mitchell and John Schoeffel have assembled the best of Chomsky's recent talks on the past, present, and future of the politics of power.
-
-
Truly essential Chomsky
- By Dustin Lawtey on 2018-09-14
Written by: Noam Chomsky, and others
-
Freakonomics
- Revised Edition
- Written by: Steven D. Levitt, Stephen J. Dubner
- Narrated by: Stephen J. Dubner
- Length: 7 hrs and 51 mins
- Unabridged
-
Overall
-
Performance
-
Story
Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives: how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they explore the hidden side of...well, everything. The inner working of a crack gang...the truth about real-estate agents...the secrets of the Klu Klux Klan. What unites all these stories is a belief that the modern world is even more intriguing than we think. All it takes is a new way of looking, and Freakonomics will redefine the way we view the modern world.
-
-
Only For Young People
- By Zane Gates on 2021-01-28
Written by: Steven D. Levitt, and others
-
The Art of Communicating
- Written by: Thich Nhat Hanh
- Narrated by: Dan Woren
- Length: 3 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
Zen master Thick Nhat Hanh, best-selling author of Peace is Every Step and one of the most respected and celebrated religious leaders in the world, delivers a powerful path to happiness through mastering life's most important skill: How do we say what we mean in a way that the other person can really hear? How can we listen with compassion and understanding? Communication fuels the ties that bind, whether in relationships, business, or everyday interactions.
-
-
Loved it, listening again right away.
- By Mitchell Cleary on 2021-07-20
Written by: Thich Nhat Hanh
-
What Every BODY Is Saying
- An Ex-FBI Agent’s Guide to Speed-Reading People
- Written by: Joe Navarro, Marvin Karlins
- Narrated by: Paul Costanzo
- Length: 7 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
Listen to this book and send your nonverbal intelligence soaring. Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You'll also learn how your body language can influence what your boss, family, friends, and strangers think of you.
-
-
Good
- By Jscamander on 2018-05-24
Written by: Joe Navarro, and others
-
Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
-
-
Interesting concept, but a little outdated.
- By Raza Siddiqui on 2024-11-01
Written by: Seth Godin
-
Next Steps in Spanish with Paul Noble for Intermediate Learners – Complete Course
- Spanish Made Easy with Your Personal Language Coach
- Written by: Paul Noble
- Narrated by: Paul Noble
- Length: 7 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
Improve your Spanish the easy way at home, now is the time to take your Spanish to the next level! No books. No long lists of vocabulary. No chance of failure. Simply download, plug in and listen. Paul Noble’s tried and tested language learning method has been used independently by more than a million people to speak fluently and confidently.This course covers European and Latin American Spanish.
-
-
Incredible approach to audio learning, No grammar.
- By Pitv.ca on 2021-01-03
Written by: Paul Noble
What the critics say
A Financial Times Book of the Month Selection
"The book may find a cult following on Madison Avenue the same way his work on stoic philosophy, 'The Obstacle is the Way', did in the NFL." (Steve Rubel in Advertising Age)
"How to create lasting success in a world of flash-in-the-pan hits and how to extend the proverbial 15 minutes of fame to a decade or even a century." (The Financial Times)
What listeners say about Perennial Seller
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Kellan
- 2020-05-20
Seminal book for any type of creator or artist.
loved every bit. Ryan has gathere many stories of success to illustrate how important the process of creating is. it all starts with the end in mind!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- KRISTA
- 2021-11-11
Exceptional listen!
The truth will set you free… this phrase 100% applies to the practical, honest, and experience/research based advice in this book.
Thank you Ryan, you’ve just changed my my creative future for the better.
I 1000% recommend this book.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Amazon Customer
- 2017-11-03
This is something I wish I had from the beginning!
Truly comprehensive... the information in this book will set up even a novice with passion of how to succeed with creating and selling a product as well as building up a following... tremendously helpful with clearing up why businesses take time to build and gain momentum. Must read for artistic types... Wish this was recommended reading back in art school!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- lyleg
- 2023-03-07
A big nothing-burger
I honestly don't understand all the positive reviews for this book. I found it contained absolutely zero useful information.
Just pointless rambling from start to finish.
If you want great books on marketing look up Terry O'reilly - This I know. It is the best book on marketing ever written imo.
and his other book - My best mistake is fabulous as well.
This however is not recommended
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!