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Rocket Fuel

The One Essential Combination That Will Get You More of What You Want from Your Business
Narrated by: Mark C. Winters
Length: 4 hrs and 26 mins
4.5 out of 5 stars (25 ratings)

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Publisher's Summary

Discover the vital relationship that will take your company from "what's next?" to "we have liftoff!" Visionaries have groundbreaking ideas. Integrators make those ideas realities. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the best-selling Traction, Rocket Fuel details the integral roles of the visionary and integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help visionary-minded and integrator-minded individuals find one another, Rocket Fuel also features assessments, so you're able to determine whether you're a visionary or an integrator. Without an integrator, a visionary is far less likely to succeed long term and realize the company's ultimate goals; likewise, with no visionary, an integrator can't rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it's like rocket fuel - they have the power to reach new heights for virtually any company or organization.

©2015 Gino Wickman and Mark C. Winters (P)2015 Audible, Inc.

What members say

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  • Overall
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    5 out of 5 stars

Great for entrepreneurs going to the next level!

It went by quickly. Very engaging. Made for those already in business and looking for processes and systems to get you to the next level.

1 of 1 people found this review helpful

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  • Chris Hayden
  • 2016-09-05

Real world advice

As an integrator, it has been difficult to find the right visionary. Once you find the one the business world becomes a great playground.

Any business owner should read or listen to this book as it helps to clarify your roles simplifying your day in a way that by playing to your strength you can achieve many great goals

7 of 7 people found this review helpful

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  • Bill
  • 2016-05-23

now it all makes sense

some 10 years ago I actually hired an integrator without knowing what I had actually accomplished. next time I'll see what I can do to not sabotage then. I'd say "lol" but it really wasn't funny at all.

what a great game plan.

3 of 3 people found this review helpful

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  • Amin
  • 2018-03-27

Absolutely brilliant.

JUST FCKING BUY THIS!!!
PS: for companies with 2 to 50 million. Unique approach. Well worth money and time well spent. BUY THIS

2 of 2 people found this review helpful

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  • Jason Malo
  • 2017-11-22

Awesome book!! Perfect timing for me to read it!

A mentor recommended I read this book. It hits the nail right on the head and is just what I need at this point in my life and career! I'm looking forward to following the Rocket Fuel team while I search for my Integrator!

2 of 2 people found this review helpful

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  • Anonymous User
  • 2017-04-27

Wow...Now to find my Integrator!

So happy I got this book. I am even more excited to move forward and discover my future Integrator. I can see why they call this Rocketfuel. Best part is recognizing I am a terrible manager. Now I can fire myself and search for my replacement.

2 of 2 people found this review helpful

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  • Amazon Customer
  • 2017-03-14

struggling?

I've had success, yet there has been a struggle ... something just was not right in my Entrepreneural endeavors. This book really helps me see who I was missing and who I am both those are important things because I'm very capable yet I was being held back by trying to do too much myself.

2 of 2 people found this review helpful

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  • Andrew Choflet
  • 2019-05-01

Growth through clarity

Great for entrepreneurial leaders looking to take their company on the fast track to growth. The authors believe growth is accelerated when the leadership team focuses all their momentum in the same direction. Pulling from decades of experience across thousands of clients, Wickman and Winters achieve this with practical stories and specific tools to clearly define roles and get partners on the same page.

It was exactly the resource I was looking for to bring clarity to my work, while crafting the life and business I dream of.

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  • carl
  • 2016-11-04

thanks what a great book

this is a straightforward get down to business book that illuminates our greatest opportunity. To align our leadership

3 of 4 people found this review helpful

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  • Samuel Moncrieff
  • 2015-09-21

Excellent content

I found the information in the book extremely helpful in designing an Integrator job profile

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  • Robert
  • 2019-08-25

A Great book if you desire to Grow a Big business!

We recently started implimenting the EOS (Entrepreneurial Operating System) and this book was recommended to me and my wife by our professional EOS Implimenter Dale Williams from Hatchery Partners LLC. I fill the Visionary role and she fills the Implimenter role. We have worked together in our business for over 20 years. However this book has allowed us to see our roles and how we can work together without working against one another to create momentum throughout our organization. I highly recommend this book and the EOS system to any Growing entrepreneur desiring to grow a meaningful fast growing organization.