Listen free for 30 days

  • Traction

  • Get a Grip on Your Business
  • Written by: Gino Wickman
  • Narrated by: Kevin Pierce
  • Length: 6 hrs and 56 mins
  • 4.7 out of 5 stars (272 ratings)

1 credit a month, good for any title to download and keep.
The Plus Catalogue—listen all you want to thousands of Audible Originals, podcasts, and audiobooks.
$14.95 a month plus applicable taxes after 30 day trial. Cancel anytime.
Buy Now for $25.00

Buy Now for $25.00

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.

Publisher's Summary

Do you have a grip on your business, or does your business have a grip on you?

All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.

The Entrepreneurial Operating System is a practical method for achieving the business success you have always envisioned. More than 2,000 companies have discovered what EOS can do.

InTraction, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses - and you can too.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2011 Gino Wickman (P)2012 Audible, Inc.

Editorial Review

If you’ve been searching for a simple way to grow your business and ensure your targets and strategies are successful, look no further than Traction, one of the best books on practical business solutions.

Traction: get a grip on your business is a business improvement book that aims to do better enterprises by focusing on an’ entire organization’ approach to running a business. Whether you are a small business entrepreneur or run a large company, ensuring efficiency and growth is critical to creating a profitable and successful business. This audiobook highlights ‘The Entrepreneurial Operating System’ (or EOS) and how its practical method can be used to achieve goals, strengthen business strategy, and help build a cohesive team working towards the same purpose.

Gino Wickman helps business owners narrow down a plan of action by looking at six main aspects of running a company or entrepreneurship. It provides tools which leadership teams can help implement to take their company to the next level. Wickman uses simple, practical marketing strategy and management systems to allow businesses bogged down with data and ill-effective ideas to be streamlined and create a frustration-free business plan, whether you are a startup or a small company, or a Fortune 500 company.

Kevin Pierce narrates Traction which addresses how to be a great boss, structure your core values, set your own business goals, build a plan, and ultimately get results. His clear tone and steady voice are ideal for an informational listen that will help you and your team reach a new level of success. One of the most helpful and practical business audiobooks, this bestseller offers an easily implementable guide with all the tips, motivation and rocket fuel you need to take you and your business from good to great.

What listeners say about Traction

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    211
  • 4 Stars
    40
  • 3 Stars
    17
  • 2 Stars
    2
  • 1 Stars
    2
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    171
  • 4 Stars
    38
  • 3 Stars
    15
  • 2 Stars
    6
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    166
  • 4 Stars
    43
  • 3 Stars
    15
  • 2 Stars
    1
  • 1 Stars
    3

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • P2a
  • 2018-04-18

essential

Gino Wickman has written an essential book on business system and gaining traction for those that have visions but no idea how to get there

2 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

Hitchhiker's guide to buisiness foundations.

Goes in details on how to organise a company that's already in operation and looking for optimisation. Not the most useful when it comes to starting out, but definitely a mandatory read when your organisation starts having more than two or three employees. I can see the teachings being used as the "end point" in someone's vision if they seek a profitable company. While some chapters might seem intuitive, grouping multiple of such points in an simple but yet effective system gives an overall direction for the whole company, supported by the author's real life examples. Would recommend.

1 person found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

Helpful Advice For Small To Mid-Sized Businesses

Great overall systems book for a business systems newbie.

I'm a one-person business looking to grow to about 6 people or so. I found chapters on vision, core values, core service/offerings, hiring and performance reviews and weekly, monthly, quarterly, annual business reviews to be most helpful for my stage of operation. Other chapters will be helpful when I get further along in my busness growth.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

Where are the worksheets?!

The ideas in this book make so much sense to a brand new entrepreneur but where are the worksheets?! No way I'm going to remember all the things he's telling me: especially since I'm listening to it because I have ADHD. I can't be bothered to sit through actually reading the print (which I would love to do if I could).

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

interesting and logical concepts.

I recommend this book. suggest you get a good handle on the acronyms. I find in audible books they are frustrating.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Practical and powerful stuff

This book is pure value from beginning to end. If you are an entrepreneur and / or business owner and are leading your organization and want to achieve performance and operational excellence then this book will be perfect for you. Enjoy.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Amazing

This is a great listen/read, it’s a must for all growing companies with a growing leadership team.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Traction

This Audible Book on Traction was very good. Great content and the narration was very good.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

FUNDEMENTAL MUST-READ for solopreneurs to level up

Summarizes the essence of taking a owner operated business or even a large business and outlines, defines and instructs a high-level, simplified and interconnected process to keep everyone on track towards the same main vision. My business partner and I started this process less than 6-months ago and already see a huge improvement in communication, progress, simplicity, and mutual understanding. We communicate better amongst ourselves, with our employees, and with our Clients. I recommend this book to anyone looking for ways to level-up and improve their business. Along with Michael Gerber's The E-Myth: Revisited, this is a fundamental must-read for anyone who is taking their business seriously and wants to improve, streamline, perfect and grow.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Inspirational

Putting items from this book into play immediately. This book provides real life examples and tool kit to assist with gauging and implementing.

Sort by:
Filter by:
  • Overall
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    3 out of 5 stars
  • Ryan Taft
  • 2018-03-06

this is for 50+ employee companies, not small ones

I thought this was about how to build a company, it's not. its about how to take a medium sized company and improve/automate it. the content is good, but not what I needed for my small business.

37 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Brian Kashner
  • 2015-07-28

Best business & culture building book I've ever read.

I've read almost all of the top books written about building teams, scaling out organizations, building culture, etc. (Rockefeller habits, start with why, good to great, etc. ) and this book tops em all by far.

28 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
  • Chad
  • 2019-07-23

Not innovative, but a specific process.

There's not really much here that you haven't heard many times before in other business books. The anecdotes and jokes in particular tend to be very tired, and often references other books that the concepts came from. But there is one key way in which it stands out: it presents a list of steps to follow. You certainly could take the book and work through the processes one at a time in your business. (I feel this book is geared to small businesses with 5-200 employees.) That makes it much more practical than many other books. So hey, worth a shot, right?

18 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Amazon Customer
  • 2017-09-29

awesome system for running a business

Loved this book! Very actionable system for establishing new ways and working and getting everyone on the same page with the company direction.

10 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Fortuna Vardeman
  • 2018-01-05

Love the concept

I love all the concept. Can’t wait to implement the structure level 10 meeting in our dental office. We have meeting but it is a hit and miss because of crazy schedule. This align with my consultant accountability preaching.
Creates less drama in the organization.

9 people found this helpful

  • Overall
    3 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    3 out of 5 stars
  • Virgiliu Lupu Sfarlea
  • 2019-04-03

A few Good points, stretched over six hours

In my case, this book was not at all life-changing. All the points in there are valid, the main idea is that in order to have a successful organization, there needs to be systems in place, people to follow them, and have the right people in the right mindset. This is all very obvious.

6 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
  • H-H
  • 2018-01-07

Great business advice

What made the experience of listening to Traction the most enjoyable?

I listened to this while the startup I was working for was going through some hard times. The more I listened to it, the more I realized we were on the wrong path. When attorneys spoke to employees about their ideas on how to fix the company, I felt like I was prepared to make a good case for some change.

What did you like best about this story?

I got what I wanted out of this book and don't feel a need to read more - however if I find myself working for another startup company, it might be time to read it again.

Which character – as performed by Kevin Pierce – was your favorite?

Lots of examples and anecdotes. Without it, this would have been a very boring book, but the plentiful real-life examples made it easy to listen to.

Was there a moment in the book that particularly moved you?

Nothing

Any additional comments?

It makes a good point that company mantras might feel cheesy, but they are needed. If you're going through a list of ideals you want your employees to follow, you will soon realize what you want in a person that you hire - and you will realize the employees you have that don't follow your standards.

6 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • William
  • 2019-07-29

Practical Advice

Practical advice that can have immediate benefits for your business, even with partial implementation. The last chapter gives Wickman's recommendation of the sequence in which to implement the described tools, which is different from the order they are presented in proceeding chapters. You may want to listen to the last chapter early so you have this order in mind.

5 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
  • Nathan J. Solla
  • 2019-03-15

Actionable insights based on real life experience.

I'd recommend this book if you want to transform your company or are starting a new company. It offers a total solution for operational excellence that impacts every aspect of running a business. Some of the content may seem familiar if you tend to read a lot of business books. (In fact many of the main points are quoting other authors.) But there are several great insights in this book that are not available elsewhere, and they are quite helpful for any business owner or executive leader. This book does a good job of taking the key principles of business success and making them actionable. For example, before reading this book I would think, feel, and say that "I hated meetings". This book changed the way I look at meetings, but it didn't stop there. It then gave me a system on exactly how to conduct great meetings. Now, I can say that "I used to hate poorly planned meetings", but now I cannot emphasize strongly enough the importance of regular meetings, because they are efficient and effective, and necessary for team communication.
After you read this book you WILL have a SYSTEM that you can use to run your business. As it turns out, SYSTEMS are what business is all about.

I gave it 4/5 stars for "performance" because of a few minor enunciation errors made by the narrator which were quite distracting. Articulation matters! Overall - excellent book and definitely worth a listen!

5 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Oscar
  • 2016-05-30

MUST READ book for any organization!

Where does Traction rank among all the audiobooks you’ve listened to so far?

When it comes to systemizing your business and implementing accountability programs, this is THE book to read up on.

What other book might you compare Traction to and why?

The E-Myth, Built To Sell, and Work The System.. All books are aimed to structure any company to become more effective and impactful

Was there a moment in the book that particularly moved you?

Mostly when it was covering the accountability systems to keep everyone on track and held accountable

Any additional comments?

Seriously, regardless if your company/organization is small or big, this will help you take control of everything and have a clearer path to success

5 people found this helpful