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Publisher's Summary

Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s best-selling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. 

Social Media Success for Every Brand teaches listeners how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Listeners will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:

  • STORY
  • HOW
  • AUDIENCE
  • REACH
  • EXCELLENCE

Social Media Success for Every Brand does not require the listener to be familiar with Building a StoryBrand but provides enough foundation to prepare the listener for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.

Accompanying graphics, assessment, and resources are available in the audiobook companion PDF download. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 Claire Diaz-Ortiz (P)2019 HarperCollins Leadership

What the critics say

"It's easy to write a tweet about what you had for breakfast. It's hard to use social media to grow your brand and your business strategically. Social Media Success for Every Brand is the marketing guide that every brand needs to succeed in a digital world." (Dorie Clark, author of Entrepreneurial You and Stand Out; executive education faculty, Duke University Fuqua School of Business)

"Claire Diaz-Ortiz provides a pragmatic, soup-to-nuts primer on implementing the supremely effective StoryBrand marketing strategy on social media via her SHARE model, meshing this dynamic duo for being seen and heard by consumers on the most visible and visited platforms in the world. Social Media Success for Every Brand is smart, witty, and well-paced. An idealistic book, but one that thoroughly delivers the practical goods for effective social media marketing and does so coherently and economically. Disrupt your branding and marketing with Diaz-Ortiz's strategy, a must-read that will provide big returns on the time invested." (Whitney Johnson, award-winning author of Build an A-Team and Disrupt Yourself)

"Looking for success in today's social media age? In Social Media Success for Every Brand, Claire Diaz-Ortiz lays out the long-term strategy that will get you there!" (Marshall Goldsmith, number-one New York Times best-selling author of Triggers, Mojo, and What Got You Here Won't Get You There; Thinkers50 number-one executive coach and number-one leadership thinker)

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What listeners say about Social Media Success for Every Brand

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It's a good one

It's got lots in it that I was able to use! I gave it 5 overall on the strength of the ideas. The performance was good apart from the occasional 'pickup' where the tone of the voice is so different that it broke the rhythm of the narration (that then broke my concentration due to what sounded like 2 voices in the narration, occasionally). That is a small thing to pick at though. It's certainly worth a listen. It is a solid book.

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Great Listen

Great listen for those looking to improve their social media reach & engagement. I highly suggest.

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  • Nathan J. Solla
  • 2020-10-02

Articulation should be considered when choosing a narrator

This audiobook is very hard to listen to. I was constantly distracted by the thought, “It sounds like she’s just reading empty words on the page.” Speeding up the playback helped somewhat, but most of the sentences are read aloud with the exact same monotonous cadence as the sentence before it. Section headings are not given the appropriate voice inflections so you think it’s just an incomplete sentence and it’s confusing for a second until you realize it was a performance issue. Articulation and enunciation were also an issue. It’s an audiobook about social media, but the narrator pronounces it “sosha media” about 90% of the time. “Why not enunciate that L?”, I found myself wondering. She also pronounces the word “especially” as “EXPECIALLY”. Yep. I could go on. It may seem really nit picky to bring up these things but all together they add up and it was enough to ruin the whole experience for me. I recommend you try the hard copy instead.

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  • Anonymous User
  • 2020-09-26

Hard to listen

I am not a native English speaker. I found that the book is so hard to listen not because of the vocabulary but the pronunciation and the way she read the book. Just like she never stop reading between sentences.

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  • Anonymous User
  • 2021-01-29

ex-pecially? smh :(

Not instructional or informative. I would not recommend wasting your time with it. Not at all what I was expecting.

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  • Erica Rutkai
  • 2020-08-11

Engaging from start to finish!

Throughout the book, Claire uses relevant, engaging examples to demonstrate her big picture points and ideas! This is a great way to begin to build a foundation in social media planning for your brand.