This ground-breaking audio production, featuring author and narrator, Russell Webster, takes the traditional approach of AIDA (Attention, Interest, Desire and Action) and adds an NLP slant to it that makes this production truly cutting edge. Applying the techniques from this audio will dramatically increase the effectiveness of your advertising, brochures, flyers and even ebay adverts! In this audiobook you will learn how to make AIDA'S pussy P.U.R.R and truly maximise the effectiveness of all advertising copy that you write.

Whether you are writing newspaper adverts, flyers, brochures, mailshot copy or targeted letters there are four specific steps highlighted that must be followed. P stands for interrupting people's thought patterns and creating their undivided attention. U stands for addressing and targeting someone's underlying motive to purchase your product or service. R stands for creating a reaction timescale and a sense of urgency. R stands for providing a simple response mechanism.

Much of the information in this audio draws upon the principles of Neuro Linguistic Programming(NLP), which is considered to be at the cutting edge of human communication. Companies and individuals who are already using the principles in this audio are achieving extraordinary results.