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The 10X Rule

The Only Difference Between Success and Failure
Written by: Grant Cardone
Narrated by: Grant Cardone
Length: 7 hrs and 24 mins
4.5 out of 5 stars (466 ratings)
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Publisher's Summary

Extreme success, by definition, lies beyond the realm of normal action. If you want to achieve extreme success, you can’t operate like everybody else and settle for mediocrity. You need to remove luck and chance from your business equation, and lock in massive success. The 10X Rule shows you how! Success is your duty, obligation and responsibility, and this audio book gives you step-by-step guidance on how to achieve phenomenal success for yourself!

With The 10X Rule , you’ll learn to establish the amount of effort needed to guarantee success and ensure that you can continue operating at this level throughout your life. Most people desire success and have great ideas but they come up short on the amount of action required to get their lives to the exceptional levels they deserve. Four degrees of action exist, and in order to achieve your dreams, you must learn to operate at the fourth degree of action: Massive Action. The 10X Rule will dissolve fear, increase your belief in yourself, eliminate procrastination, and provide you with an overwhelming sense of purpose. The 10X Rule compels you to separate yourself from everyone else in the market—and you do that by doing what others refuse to do. Stop thinking in terms of basic needs, and start aiming for abundance—in all areas of your life. The 10X Rule guides you toward the frame of mind that all successful people share. Aim ten times higher than you are right now—and if you come up short, you’ll still find yourself further along than if you had maintained your life’s current status quo. The 10X Rule teaches you how to:

  • Reach goals that you previously thought were impossible
  • Correctly set goals and guarantee their achievement
  • Create unprecedented levels of happiness and satisfaction in every area of your life
  • Use fear as fuel to move you into action
  • Get everything you want and never have to settle
  • Dominate your competition and become a role model for success
©2011 Grant Cardone (P)2011 Gildan Media Corp

What members say

Average Customer Ratings

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    5 out of 5 stars
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i recommend this book 10x

loved it. i read the book first and thought it was ok . but hearing grant cardone read it really makes the words fly off the pages. he truly a great speaker with intense energy. i suggest this book for anyone who wants an extraordinary life.

8 of 8 people found this review helpful

  • Overall
    5 out of 5 stars

Game Changer

This book was my introduction to Audible! As a Newbie in Network Marketing, I never quite understood the importance of constant knowledge building to make it big it this world! Grant Cardone has been a big part in Game Changing my business and the total aspects of my life! I absolutely love this book an strongly recommend that if you are in the Network Marketing Industry this book is a must have! "if you want to recruit 30 people in one month and your currently only Recruiting 3 or 4 then you need to 10X yourself." Grant's voice narrating his book is beyond powerful! He gets you hyped! But ultimately what I love most about Audible, is the fact that as your listening to the book being read to you, dont even bother trying to follow along with the hard copy because he goes above and beyond the book itself explaining EVERYTHING! #Audible1

From my experience Grant Cardone and Eric Worre are the two BEST Authors in the Network Marketing Industry! Thank you Audible!

2 of 2 people found this review helpful

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<br />Just okay

Started off slow. One sales approach expanded to fit an entire book therefore it was mostly repetitive with limited unique content. Poor narrator with Americanized annunciations that I found aggravating.

2 of 2 people found this review helpful

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just a bunch of round about statements

I thought this was just useless, absolutely no real life advice. just a bunch of talking about how you should make being successful important, no information on how to actually put things to work. couldn't even finish

7 of 9 people found this review helpful

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Best Book I’ve Ever Read!

Uncle GC lays out exact steps that you have to take to be successful at your fullest potential. Simply life changing!

4 of 5 people found this review helpful

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The Antidode to Analysis Paralysis

True to form Cardone delivers his message with conviction and lots of energy. The book is what I would call "Antidode to Analysis Paralysis".

It is a bit simplistic in its message. Basically a bias to action is always preferable to inaction.

I don't know about that. Read the Art of War to see what I mean. Timing and being in a state of readiness is as important as taking action when called for.

There is no rush to do the wrong things.

I think Cardone took an extreme stance because of the prevelance of procrastination and excuse making. So he wanted to counterbalance with his 10.X message.

Not a masterpiece, but worth the read.

1 of 1 people found this review helpful

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Great book for anyone!

Loved it and highly recommend this book. It is great for anyone from any field and at any age.

1 of 1 people found this review helpful

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amazing

this book changed my life. I feel like I can do anything now. I'm going to by his other book now

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Satisfying

Amazing book to recover motivation and belief in ourselves. Recommend it to anyone who as big dreams but won't try to realize them.

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I have just 10x my life!!! Extremely powerful

I loved the book as it has motivated me to transform my life. love the book

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  • A. Yoshida
  • 2016-04-06

Set massive goals and take massive actions

There are only two main points in this book: set massive goals (10 times what you think you can achieve) and take massive actions (10 times more than what you would have normally done). So if your goal is save $1,000, then restate that as "I saved $10,000" (as if you've already achieved it). If you think you can get two new customers each week, put in 10 times the effort to aim for 20 new customers each week. Each of the chapters are pounding on behavior changes, like don't behave like a victim. Traffic didn't make you late. That's an excuse. Do more than the average level of work. Commit to and deliver exceptional work. Don't retreat when economic conditions take a down turn. Get out there, meet with the customers, increase your advertising while your competitors are cutting back, and expand your market as they retract. This book reads like a life coach yelling at you.

463 of 495 people found this review helpful

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  • ToddS
  • Colorado, USA
  • 2013-09-19

Not what I expected, and very happy it's not.

I'm only 1/2 way through but wanted to write a quick note to shed some light on the negative reviews.

This book is not necessarily a how to. At least not so far. What this book is, is a reminder that if you think you are working hard enough, you're not. If you believe you're thinking big enough, you're not. If you feel you have have reached your full potential, you haven't.

I am already finding the 10x mindset chipping away at my "normal" life and showing improvements.

I do recommend listening to this at 2x speed (if you can handle it). As some people have complained, there isn't a lot of new stuff here. But at 2x it's like having a personal instructor trying to motivate you.

This book isn't going tell you there is an easy way out. It IS going to tell you that it's your duty to be successful and to get your butt in gear. Being successful takes effort.

I'm really glad I didn't listen to the naysayers. Sometimes we don't need new strategies, we only need a jolt to wake up and take action.

Hope this helps someone.

804 of 861 people found this review helpful

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  • Christopher Fox
  • Santa Rosa, CA
  • 2015-07-31

Very disappointing

I have to admit that I only made it two hours into this book before dropping it. This is very rare for me, as I tend to finish books I start.

I picked this one up because of the high reviews, but now I understand why the bad reviews are so highly rated. In the two hours I listened to I can sum up the information in two words. Work harder.

The author stated this dozens of different ways, but never offered a concrete method. He never offered a reason why the book is even called the 10x rule. Sometimes he said work 10x harder. Sometimes twice as hard. Sometimes 12x as hard.

I've listened to dozens of self-help and motivational books. This is the only one I've felt compelled to leave a negative review for. Save your money =/

452 of 527 people found this review helpful

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  • D
  • 2016-03-09

I took "massive action" and stopped listening

What disappointed you about The 10X Rule?

The repetition was mind numbing.

What was most disappointing about Grant Cardone’s story?

"I" is his favorite thing.

Would you be willing to try another one of Grant Cardone’s performances?

Not a chance

What character would you cut from The 10X Rule?

Grant Cardone

Any additional comments?

A "massive" pile of...

221 of 258 people found this review helpful

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    3 out of 5 stars
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  • Roger Glenn Duncan
  • 2016-11-03

Meh.

This book was...just okay. I almost didn't finish it - and I never give up on books. But I'm glad I didn't...the second half was somewhat better than the first. The story was mostly a pep talk with essentially no actionable advice, beyond the refrain to act, and act big. What advice it did have seemed unclear, trite, or a bit contradictory. Still, if you're looking for a pep talk, this might work for you. If you are looking for actionable advice, keep looking.

43 of 50 people found this review helpful

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  • Bob
  • Hatfield, Pa, United States
  • 2012-08-28

Don't Waste Your Time

This book lacked substance! He continually rants and reminds me of the proverbial snake oil salesman. For example, one of his big breakthrough thoughts is that if you work harder you will accomplish more. Of course this is true, but it is not the basis for an entire book. Sorry I gave away the plot. He advises to just say yes to everything without forward thought. I find people who live this approach only add complexity to your lives and usually accomplish less. I find that successful people do exactly the opposite. Successful people eliminate complexity and distractions from their life and have extreme focus on their unique capabilities. Grant might be entertaining to some people, but many of his concepts are dangerous. I am sorry I wasted my time listening to this book.

350 of 413 people found this review helpful

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  • Robert
  • FORT LAUDERDALE, FL, United States
  • 2015-07-16

Should have heeded the negative reviews

What would have made The TenX Rule better?

Substance. This is attempted empty motivation without anything to back it up. And Grant's accent bugged me.

Would you be willing to try another one of Grant Cardone’s performances?

No

What reaction did this book spark in you? Anger, sadness, disappointment?

Eye rolls, sighs, and turning it off.

Any additional comments?

4.6 stars (at the time I bought) would typically signify a marvelous book. Live and learn.

227 of 270 people found this review helpful

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  • Derek Beauchamp
  • 2015-03-09

Motivational not Realistic

I am an active reader of leadership, logic, and motivational topics. The content of this book is "hypey" and often not logical in nature. While I appreciate the authors excitement, I fear him setting his readers up for failure.

Additionally, the performance on this book by the author yielded additional insight. He often left his notes, mispronounced words, or you could hear noises in the background. This is not a 10X audio performance.

Still, I did grab a few helpful things in my listening & hope the best for the author on his journey.

131 of 161 people found this review helpful

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  • Craig Olson
  • 2016-09-30

Blow hard

The author comes off like a sleazy used car salesman. Lots of hype and enthusiasm but not much actual content. Complete waste of time and money.

88 of 108 people found this review helpful

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  • M. Rogers
  • 2017-05-03

My regret in buying book is 10x

There are sooooo many better books. Tony Robbins. Mel Robbins. Of the dozens I have read this ranks near the bottom. Not hating-Iiu just sounds like PT Barnum came back to life. Had to run at 2x speed on audible just to get through it

3 of 3 people found this review helpful

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  • Anonymous User
  • 2018-05-14

Indispensable for entrepreneurs

Super livre à conseiller à tout les entrepreneurs débutants. Cardone est phénoménal et vous booster à fond. Action action action.