The 10X Rule

Set massive goals and take massive actions

There are only two main points in this book: set massive goals (10 times what you think you can achieve) and take massive actions (10 times more than what you would have normally done). So if your goal is save $1,000, then restate that as "I saved $10,000" (as if you've already achieved it). If you think you can get two new customers each week, put in 10 times the effort to aim for 20 new customers each week. Each of the chapters are pounding on behavior changes, like don't behave like a victim. Traffic didn't make you late. That's an excuse. Do more than the average level of work. Commit to and deliver exceptional work. Don't retreat when economic conditions take a down turn. Get out there, meet with the customers, increase your advertising while your competitors are cutting back, and expand your market as they retract. This book reads like a life coach yelling at you.

581 of 617 people found this review helpful

Not what I expected, and very happy it's not.

I'm only 1/2 way through but wanted to write a quick note to shed some light on the negative reviews.

This book is not necessarily a how to. At least not so far. What this book is, is a reminder that if you think you are working hard enough, you're not. If you believe you're thinking big enough, you're not. If you feel you have have reached your full potential, you haven't.

I am already finding the 10x mindset chipping away at my "normal" life and showing improvements.

I do recommend listening to this at 2x speed (if you can handle it). As some people have complained, there isn't a lot of new stuff here. But at 2x it's like having a personal instructor trying to motivate you.

This book isn't going tell you there is an easy way out. It IS going to tell you that it's your duty to be successful and to get your butt in gear. Being successful takes effort.

I'm really glad I didn't listen to the naysayers. Sometimes we don't need new strategies, we only need a jolt to wake up and take action.

Hope this helps someone.

964 of 1,028 people found this review helpful

Waste of time and money

My first miss in Audible! Feels like some marketing scheme. It just did not click with me.

11 of 11 people found this review helpful

This is just a 10 hour rant

I can’t even tell if he’s even reading a book it sounds like he jacked up on coke rambling for 10 hours about how you just need to put in more effort. There’s nothing useful in this book, but in more effort you get better results. That’s the book

10 of 10 people found this review helpful

Book summed up in two words: do more

I’m impressed that a whole book can be filled by one principle. Simply work harder. That’s it. Skip the book.

53 of 57 people found this review helpful

Meh.

This book was...just okay. I almost didn't finish it - and I never give up on books. But I'm glad I didn't...the second half was somewhat better than the first. The story was mostly a pep talk with essentially no actionable advice, beyond the refrain to act, and act big. What advice it did have seemed unclear, trite, or a bit contradictory. Still, if you're looking for a pep talk, this might work for you. If you are looking for actionable advice, keep looking.

64 of 73 people found this review helpful

Very disappointing

I have to admit that I only made it two hours into this book before dropping it. This is very rare for me, as I tend to finish books I start.

I picked this one up because of the high reviews, but now I understand why the bad reviews are so highly rated. In the two hours I listened to I can sum up the information in two words. Work harder.

The author stated this dozens of different ways, but never offered a concrete method. He never offered a reason why the book is even called the 10x rule. Sometimes he said work 10x harder. Sometimes twice as hard. Sometimes 12x as hard.

I've listened to dozens of self-help and motivational books. This is the only one I've felt compelled to leave a negative review for. Save your money =/

485 of 561 people found this review helpful

I took "massive action" and stopped listening

What disappointed you about The 10X Rule?

The repetition was mind numbing.

What was most disappointing about Grant Cardone’s story?

"I" is his favorite thing.

Would you be willing to try another one of Grant Cardone’s performances?

Not a chance

What character would you cut from The 10X Rule?

Grant Cardone

Any additional comments?

A "massive" pile of...

275 of 319 people found this review helpful

Don't Waste Your Time

This book lacked substance! He continually rants and reminds me of the proverbial snake oil salesman. For example, one of his big breakthrough thoughts is that if you work harder you will accomplish more. Of course this is true, but it is not the basis for an entire book. Sorry I gave away the plot. He advises to just say yes to everything without forward thought. I find people who live this approach only add complexity to your lives and usually accomplish less. I find that successful people do exactly the opposite. Successful people eliminate complexity and distractions from their life and have extreme focus on their unique capabilities. Grant might be entertaining to some people, but many of his concepts are dangerous. I am sorry I wasted my time listening to this book.

377 of 443 people found this review helpful

Should have heeded the negative reviews

What would have made The TenX Rule better?

Substance. This is attempted empty motivation without anything to back it up. And Grant's accent bugged me.

Would you be willing to try another one of Grant Cardone’s performances?

No

What reaction did this book spark in you? Anger, sadness, disappointment?

Eye rolls, sighs, and turning it off.

Any additional comments?

4.6 stars (at the time I bought) would typically signify a marvelous book. Live and learn.

248 of 292 people found this review helpful