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The 10X Rule

The Only Difference Between Success and Failure
Written by: Grant Cardone
Narrated by: Grant Cardone
Length: 7 hrs and 24 mins
4.5 out of 5 stars (595 ratings)
Price: CDN$ 28.21
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Publisher's Summary

Extreme success, by definition, lies beyond the realm of normal action. If you want to achieve extreme success, you can’t operate like everybody else and settle for mediocrity. You need to remove luck and chance from your business equation, and lock in massive success. The 10X Rule shows you how! Success is your duty, obligation and responsibility, and this audio book gives you step-by-step guidance on how to achieve phenomenal success for yourself!

With The 10X Rule , you’ll learn to establish the amount of effort needed to guarantee success and ensure that you can continue operating at this level throughout your life. Most people desire success and have great ideas but they come up short on the amount of action required to get their lives to the exceptional levels they deserve. Four degrees of action exist, and in order to achieve your dreams, you must learn to operate at the fourth degree of action: Massive Action. The 10X Rule will dissolve fear, increase your belief in yourself, eliminate procrastination, and provide you with an overwhelming sense of purpose. The 10X Rule compels you to separate yourself from everyone else in the market—and you do that by doing what others refuse to do. Stop thinking in terms of basic needs, and start aiming for abundance—in all areas of your life. The 10X Rule guides you toward the frame of mind that all successful people share. Aim ten times higher than you are right now—and if you come up short, you’ll still find yourself further along than if you had maintained your life’s current status quo. The 10X Rule teaches you how to:

  • Reach goals that you previously thought were impossible
  • Correctly set goals and guarantee their achievement
  • Create unprecedented levels of happiness and satisfaction in every area of your life
  • Use fear as fuel to move you into action
  • Get everything you want and never have to settle
  • Dominate your competition and become a role model for success
©2011 Grant Cardone (P)2011 Gildan Media Corp

What members say

Average Customer Ratings

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i recommend this book 10x

loved it. i read the book first and thought it was ok . but hearing grant cardone read it really makes the words fly off the pages. he truly a great speaker with intense energy. i suggest this book for anyone who wants an extraordinary life.

8 of 8 people found this review helpful

  • Overall
    5 out of 5 stars

Game Changer

This book was my introduction to Audible! As a Newbie in Network Marketing, I never quite understood the importance of constant knowledge building to make it big it this world! Grant Cardone has been a big part in Game Changing my business and the total aspects of my life! I absolutely love this book an strongly recommend that if you are in the Network Marketing Industry this book is a must have! "if you want to recruit 30 people in one month and your currently only Recruiting 3 or 4 then you need to 10X yourself." Grant's voice narrating his book is beyond powerful! He gets you hyped! But ultimately what I love most about Audible, is the fact that as your listening to the book being read to you, dont even bother trying to follow along with the hard copy because he goes above and beyond the book itself explaining EVERYTHING! #Audible1

From my experience Grant Cardone and Eric Worre are the two BEST Authors in the Network Marketing Industry! Thank you Audible!

3 of 3 people found this review helpful

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<br />Just okay

Started off slow. One sales approach expanded to fit an entire book therefore it was mostly repetitive with limited unique content. Poor narrator with Americanized annunciations that I found aggravating.

3 of 3 people found this review helpful

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just a bunch of round about statements

I thought this was just useless, absolutely no real life advice. just a bunch of talking about how you should make being successful important, no information on how to actually put things to work. couldn't even finish

7 of 9 people found this review helpful

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Best Book I’ve Ever Read!

Uncle GC lays out exact steps that you have to take to be successful at your fullest potential. Simply life changing!

4 of 5 people found this review helpful

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The Antidode to Analysis Paralysis

True to form Cardone delivers his message with conviction and lots of energy. The book is what I would call "Antidode to Analysis Paralysis".

It is a bit simplistic in its message. Basically a bias to action is always preferable to inaction.

I don't know about that. Read the Art of War to see what I mean. Timing and being in a state of readiness is as important as taking action when called for.

There is no rush to do the wrong things.

I think Cardone took an extreme stance because of the prevelance of procrastination and excuse making. So he wanted to counterbalance with his 10.X message.

Not a masterpiece, but worth the read.

1 of 1 people found this review helpful

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Great book for anyone!

Loved it and highly recommend this book. It is great for anyone from any field and at any age.

1 of 1 people found this review helpful

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Bad ass book

This has been my favourite personal development book to date. I listen to it in the am pm and while working out. It helps with mindset so I can think in new ways that will move me forward in life. DO NOT listen to this book just once! Repeatedly listen over and over again. His mindset will start to change how your brain thinks, you will adopt new paradigms and think bigger. 100% recommend this book

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Very food

Good thing is Grant tells what he does that made him successful. He sounds genuine. According to Grant, you increase your chances of success in anything by doing a lot more than what most people consider normal. I like Grant's way if looking at things.

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Superb book

Excellent book by a very motivational author, Grant Cardone. I enjoyed it so much that I will listen to it again. I’m going through a difficult stage in my life, just as many other people do and this helped me cope with a lot of negativity I had inside my head. Thank you for writing this Grant Cardone. 5/5 stars !

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  • Moohigh
  • 2018-11-06

Book summed up in two words: do more

I’m impressed that a whole book can be filled by one principle. Simply work harder. That’s it. Skip the book.

34 of 35 people found this review helpful

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  • A. Yoshida
  • 2016-04-06

Set massive goals and take massive actions

There are only two main points in this book: set massive goals (10 times what you think you can achieve) and take massive actions (10 times more than what you would have normally done). So if your goal is save $1,000, then restate that as "I saved $10,000" (as if you've already achieved it). If you think you can get two new customers each week, put in 10 times the effort to aim for 20 new customers each week. Each of the chapters are pounding on behavior changes, like don't behave like a victim. Traffic didn't make you late. That's an excuse. Do more than the average level of work. Commit to and deliver exceptional work. Don't retreat when economic conditions take a down turn. Get out there, meet with the customers, increase your advertising while your competitors are cutting back, and expand your market as they retract. This book reads like a life coach yelling at you.

544 of 579 people found this review helpful

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  • ToddS
  • Colorado, USA
  • 2013-09-19

Not what I expected, and very happy it's not.

I'm only 1/2 way through but wanted to write a quick note to shed some light on the negative reviews.

This book is not necessarily a how to. At least not so far. What this book is, is a reminder that if you think you are working hard enough, you're not. If you believe you're thinking big enough, you're not. If you feel you have have reached your full potential, you haven't.

I am already finding the 10x mindset chipping away at my "normal" life and showing improvements.

I do recommend listening to this at 2x speed (if you can handle it). As some people have complained, there isn't a lot of new stuff here. But at 2x it's like having a personal instructor trying to motivate you.

This book isn't going tell you there is an easy way out. It IS going to tell you that it's your duty to be successful and to get your butt in gear. Being successful takes effort.

I'm really glad I didn't listen to the naysayers. Sometimes we don't need new strategies, we only need a jolt to wake up and take action.

Hope this helps someone.

915 of 976 people found this review helpful

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  • Roger Glenn Duncan
  • 2016-11-03

Meh.

This book was...just okay. I almost didn't finish it - and I never give up on books. But I'm glad I didn't...the second half was somewhat better than the first. The story was mostly a pep talk with essentially no actionable advice, beyond the refrain to act, and act big. What advice it did have seemed unclear, trite, or a bit contradictory. Still, if you're looking for a pep talk, this might work for you. If you are looking for actionable advice, keep looking.

60 of 68 people found this review helpful

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  • Christopher Fox
  • Santa Rosa, CA
  • 2015-07-31

Very disappointing

I have to admit that I only made it two hours into this book before dropping it. This is very rare for me, as I tend to finish books I start.

I picked this one up because of the high reviews, but now I understand why the bad reviews are so highly rated. In the two hours I listened to I can sum up the information in two words. Work harder.

The author stated this dozens of different ways, but never offered a concrete method. He never offered a reason why the book is even called the 10x rule. Sometimes he said work 10x harder. Sometimes twice as hard. Sometimes 12x as hard.

I've listened to dozens of self-help and motivational books. This is the only one I've felt compelled to leave a negative review for. Save your money =/

478 of 554 people found this review helpful

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  • D
  • 2016-03-09

I took "massive action" and stopped listening

What disappointed you about The 10X Rule?

The repetition was mind numbing.

What was most disappointing about Grant Cardone’s story?

"I" is his favorite thing.

Would you be willing to try another one of Grant Cardone’s performances?

Not a chance

What character would you cut from The 10X Rule?

Grant Cardone

Any additional comments?

A "massive" pile of...

261 of 303 people found this review helpful

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  • Amazon Customer
  • 2018-11-06

extremely repetitive

I'm not sure why this book is so long. I struggled to make it 3 hours in.

5 of 5 people found this review helpful

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  • Danilo Vargas
  • 2015-11-16

I would not recommend this

I was very disappointed by this book. Some of the advice is good, a lot of it is not and is a recipe for failure. Be careful young reader! Thoreau may have implored us to "Simplify, simplify, simplify!" but Grant has taken that advice entirely too far. Grant oversimplifies the process and makes the case that success is a matter of (a) knowing exactly how much effort something requires and (b) working 10 times harder than your competitors in achieving it.

Grant misses the bus on both counts.

Actually, he doesn't even define what success is and is all over the place on that fundamental point alone. Is success living life on YOUR terms or on acquiring really fancy things? Grant seems to think that it's both, plus other things too.

And how can you know exactly how much effort is required for this un-defined state of mythical success?

Often you don't know! No one really knows, and what you can know, only comes with lots of years of experience in the school of hard-knocks and re-invention. Even Grant admits that he has no formula but warns that you should plan on it being 10 times as hard as you thought it'd be. Okay, sounds too quaint and unreliable, but fine. Unfortunately, that'll probably get lots of folks to be 10 times more likely to avoid making the choice to be brave, shake up their status quo and take charge of designing the life they want. It's not the best way to tackle the challenge. There are countless other books that do a better job on this front. See Seth Godin's work from the last 10 years.

And as far as working 10 times harder than the rest, that's also misguided because getting what you want is not merely a function of exerting brute force. People know how to work 2 or 3 jobs, what they lack is a paradigm for a new age, a world-view that allows them to, not only work hard, but to work smarter and think differently in this new age of revolutionary change.

"Give me a lever long enough and a fulcrum on which to place it," said Archimedes, "and I shall move the world."

Cardone gives you neither lever nor fulcrum.

He just spouts what seem to be half-baked, unresearched opinions on what he has seen in his 30 year career. Some of it makes sense, a lot of it doesn't and can lead you astray.

5 of 5 people found this review helpful

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  • Bob
  • Hatfield, Pa, United States
  • 2012-08-28

Don't Waste Your Time

This book lacked substance! He continually rants and reminds me of the proverbial snake oil salesman. For example, one of his big breakthrough thoughts is that if you work harder you will accomplish more. Of course this is true, but it is not the basis for an entire book. Sorry I gave away the plot. He advises to just say yes to everything without forward thought. I find people who live this approach only add complexity to your lives and usually accomplish less. I find that successful people do exactly the opposite. Successful people eliminate complexity and distractions from their life and have extreme focus on their unique capabilities. Grant might be entertaining to some people, but many of his concepts are dangerous. I am sorry I wasted my time listening to this book.

372 of 436 people found this review helpful

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  • Robert
  • FORT LAUDERDALE, FL, United States
  • 2015-07-16

Should have heeded the negative reviews

What would have made The TenX Rule better?

Substance. This is attempted empty motivation without anything to back it up. And Grant's accent bugged me.

Would you be willing to try another one of Grant Cardone’s performances?

No

What reaction did this book spark in you? Anger, sadness, disappointment?

Eye rolls, sighs, and turning it off.

Any additional comments?

4.6 stars (at the time I bought) would typically signify a marvelous book. Live and learn.

241 of 285 people found this review helpful

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  • Anonymous User
  • 2018-05-14

Indispensable for entrepreneurs

Super livre à conseiller à tout les entrepreneurs débutants. Cardone est phénoménal et vous booster à fond. Action action action.

1 of 1 people found this review helpful