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Publisher's Summary

The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture.

Witty, erudite, and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining - and eye-opening - insider's look at the ever-expanding world of marketing. 

The Age of Persuasion is for those who say "advertising doesn't work on me" as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O'Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age - from the early players to the Mad Men of the 1960s and beyond. With insider anecdotes and examples drawn from pop culture, they also probe deeply into the day-to-day workings and ethics of a business that is rapidly evolving in the age of Facebook and YouTube.

©2010 Terry O'Reilly and Mike Tennant (P)2020 Knopf Canada

What the critics say

"A terrific look into how advertising, marketing, and culture are all inexorably intertwined. A great read for anyone interested in branding...a must read for any student of advertising." (Rick Boyko, Director of the Virginia Commonwealth University Brandcenter, Ex-Chief Creative Officer, Ogilvy North America)

"If there's one brand that advertising has failed miserably at making people understand, it's advertising itself. This book goes a long way in correcting that, now if they could only do the same for car dealers." (Bob Kuperman, former President and Chief Executive, DDB Worldwide, New York division)

"Language is art. Advertising is art. Terry O'Reilly and Mike Tennant really deliver on that in this book. The Age of Persuasion made me stop, think, and realize that everything we do as marketers (day in and day out) can matter...and should be better. Because, in the end, advertising is not just about persuasion. It's about the stories we tell and how they connect with real people and what those real people do with those stories. The Age of Persuasion is one of those great stories." (Mitch Joel, President of Twist Image and author of Six Pixels of Separation)

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Wisdom to my ears

Terry shares his marketing knowledge through great story telling and sometimes humorous scenarios. It's 10 hours and 24 minutes of interesting and eye opening realities of the age of persuasion that we live within. Is my review a review or is it an advertisement for the audiobook? You never know when you are under the influence.

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