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The Blue Square Method

The Mindset and Best-Practices of Top Fee-For-Service Professionals

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The Blue Square Method

Written by: Duncan MacPherson, Chris Jeppesen
Narrated by: Duncan MacPherson
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The Blue Square Method is a philosophy and process for the enlightened fee-for-service professional who is striving to grow on their own terms. Panoramic success requires continual refinement and optimization both personally and professionally. This actionable playbook is designed to put you on a predictable trajectory and ensure you never plateau.

©2022 Duncan MacPherson (P)2022 Duncan MacPherson Entrepreneurship Management & Leadership Marketing & Sales Small Business & Entrepreneurship Business Advertising Marketing Management Leadership
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I credit Duncan for being one of the voices in my world that have helped me get where I am today. General rule of thumb, I love his stuff - systems, approach, and philosophy towards financial management.

Having said that, this book isn’t his best work. It could easily be two books, there is TOO MUCH detail and systems, and it reads like a text book. I found his first book to be significantly more engaging and action step orientated.

Don’t get me wrong, it’s all incredibly valuable content, but the delivery didn’t hit for me.

Good, but not his best

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I have worked with Duncan and Chris for many years, and may have some bias. However, even with knowing much of their content, I was enthralled with this book. It had me from page 1. If you are a professional looking to scale their business, this book is for you.

Fantastic Read

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