The Cold Start Problem
How to Start and Scale Network Effects
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The Cold Start Problem
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Narrateur(s):
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Andrew Chen
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Auteur(s):
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Andrew Chen
À propos de cet audio
A start-up executive and investor draws on expertise developed at the premier venture capital firm, Andreessen Horowitz, and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem” - by leveraging network effects to launch and scale toward billions of users.
Although software has become easier to build, launching and scaling new products and services remains difficult. Start-ups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect”, where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth.
Yet most entrepreneurs lack the vocabulary and context to describe them - much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest - to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries.
The Cold Start Problem reveals what makes winning networks thrive, why some start-ups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.
©2021 Andrew Chen (P)2021 HarperCollins PublishersCe que les auditeurs disent de The Cold Start Problem
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- mochamalka
- 2021-12-18
Mandatory reading for startup entrepreneurs
I forgot why I had subscribed to Andrew Chen's emails, until I listened to his book on Audible. this guy is a genius because he was sitting in the boardroom of Uber when they figured out surge pricing and how to capitalize or frat parties to supercharge Tinder. if you want to bootstrap your business, then this is required reading. I re-listened to several chapters because of how instructional they were to my own startup.
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1 personne a trouvé cela utile
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Au global4 out of 5 stars
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Performance5 out of 5 stars
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Histoire4 out of 5 stars
- Mykhailo
- 2022-04-16
Flawed but effective
As far as teaching about network effects, The Cold Start Problem is a great book. A must-read even.
However, it might lose a well-informed reader in its uncritical perpetuation of the Uber and broader Silicon Valley mythology. Perhaps a chapter that reflects more thoroughly on the negative societal externalities of networks run amok would be a worthy “2nd edition” inclusion.
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Au global5 out of 5 stars
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- Chris Mowry
- 2023-02-01
Worth its weight in gold.
An intelligent, well written book, from a likeable insider. Well done. Important reading for any investor, entrepreneur or corporate player looking to understand innovation and growth.
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Au global4 out of 5 stars
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- Emerson
- 2022-04-12
Don't let the price tag fool you
it's high-quality stuff. However, the streaming only model gets annoying. Overall, an excellent listen and worth the time.
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Au global5 out of 5 stars
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- Global3xchange
- 2023-06-21
WoWWWZERRRR!!! a very very good book for app buss.
Thank you so much for the work of this book! Thank you for making it available on Audible!!! Thank you for sharing all the experiences and history of the Network effects!!! Thank you.
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