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The Content Playbook
- Your Guide to a Complete & Personalized Digital Content Strategy
- Narrated by: Thaimae Le
- Length: 1 hr and 35 mins
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The Content Playbook
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Publisher's Summary
No matter who you are or what industry you're in, all businesses and entrepreneurs need a web presence with strategic, quality content to truly thrive in this digital world. It's unavoidable, and those who understand this have created, implemented, and worked to perfect their own content plan.
This book is about taking stock, starting where you are, and developing your own deliverables in order to build the content playbook that your business or organization needs. Since we live in a digitally driven world, this book takes the liberty to focus on web-based content. Emphasis is placed on understanding the content needs of businesses of all sizes. Most of the topics and activities presented in this book are intended to help you reflect on your current web presence while learning how to improve your online identity.