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The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

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The Lean Startup

Written by: Eric Ries
Narrated by: Eric Ries
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About this listen

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

©2011 Eric Ries (P)2011 Random House
Management & Leadership Marketing & Sales Small Business & Entrepreneurship Business Innovation
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What the critics say

"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)
"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)
"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)

What listeners say about The Lean Startup

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Many good insights

There are many good insights in this book. It follows a concise and organized path and is overall an easy read

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Great book!!!

This is an amazing book for anyone who has ever wondered just how to go about building products and prioritizing work. So many books are written explaining how to build software products and services but I find this book to be very effective at explaining what to build and when to pivot or persevered. A great compliment for anyone trying to understand big halves of that equation. #Audible1

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Very insightfull

Good recollection of guidelines, companies experiences and tools, easy to listen and understand for general audience

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Start Up Lessons Worth Paying Attention to.

I appreciate the in depth insights. Also very much appreciate the Toyota Philosophy references having worked with the company myself for over 2 decades .

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Great book for budding entrepreneurs!

This was a super insightful read and gave me some great idea on how to go about launching my business ideas.

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This needs to be a standard in business curriculum

There's nothing I love more than the author narrating their audio books.
Ries' 'The Lean Startup', is the playbook for how to build successful ideas from small startups to mega corporations.
You need to read this book. If you are reading this review. You don't need to think about it just buy it and thank me later.
Ries' will completely change the way you think and do business no matter how big or small.
The book will go through the steps necessary to learn from business assumptions quickly to minimize wasted money, time and effort.

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Great for IT entrepreneurs

Great for IT entrepreneurs, but too abstract for other industries. I was able to gain some concepts from agile management.

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a world class education for entrepreneurs.

its 2020 and this information is still ahead of it's time. this book teaches a framework for testing, tweaking and taking ideas to market with record timing and precision results.

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Top Business Book for Software Orgs

This is probably the top SaaS book I've ever read. Does a great job of balancing applied and theory.

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Great business book

The Lean Startup was a great little listen. Nothing earth shattering, but lots of great nuggets of information laid out in a clear and understandable format. #audible1 Very worthwhile!

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