The Lean Startup
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
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Narrated by:
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Eric Ries
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Written by:
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Eric Ries
About this listen
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
©2011 Eric Ries (P)2011 Random HouseYou may also enjoy...
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What the critics say
Many good insights
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Great book!!!
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Very insightfull
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Start Up Lessons Worth Paying Attention to.
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Great book for budding entrepreneurs!
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Ries' 'The Lean Startup', is the playbook for how to build successful ideas from small startups to mega corporations.
You need to read this book. If you are reading this review. You don't need to think about it just buy it and thank me later.
Ries' will completely change the way you think and do business no matter how big or small.
The book will go through the steps necessary to learn from business assumptions quickly to minimize wasted money, time and effort.
This needs to be a standard in business curriculum
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Great for IT entrepreneurs
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a world class education for entrepreneurs.
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Top Business Book for Software Orgs
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Great business book
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