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Word of Mouth Marketing: How Smart Companies Get People Talking
- Narrated by: Dave Mallow
- Length: 5 hrs and 36 mins
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Word of Mouth Marketing: How Smart Companies Get People Talking
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Publisher's Summary
THE NEW YORK TIMES, USA TODAY MONEY, AND AMAZON BESTSELLER
Master word of mouth marketing with this fun, practical, hands-on guide.
With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations:
- 3 Reasons People Talk About You
- 4 Rules of Word of Mouth Marketing
- 5 Ts of Word of Mouth Marketing
- 6 Big Ideas: Deep Stuff That Changes Marketing Forever
Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed.
Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.
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What listeners say about Word of Mouth Marketing: How Smart Companies Get People Talking
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall3 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- Stacy Richter
- 2019-09-02
Good for beginners
This is a great start for beginners. The topics cover some social media basics though seem a little outdated for advanced marketers.
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Jonny
- 2012-11-05
Nothing you don't already know
Who do you think would benefit most from listening to Word of Mouth Marketing: How Smart Companies Get People Talking?
Worth the listen if you are in marketing - it's always good to let tips and tactics seep deeper into your subconscious, but the book is neither riveting nor profound by any means.
5 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Gnsing
- 2021-04-20
Enjoyed this book to the Max
While reading this book, I thought of all technology platforms for which I have been mainly working, and then I began realizing this book has single handily increased my understanding of word-of-mouth. I feel confident that the principles I have learned in this book will work on all platforms. This is one narrated book I'm glad I have bought. I have been influenced to buy the book as well. I especially enjoyed it because the narrator was upbeat and delivered as well. Don't let the aged look of the cover fool you. The information is yet relevant. I just moved into a new community in a new state and would like to meet people here and start something wonderful. Thank you for the new tools to add to my arsenal.
Gina J.
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Overall1 out of 5 stars
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Performance5 out of 5 stars
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Story1 out of 5 stars
- Sergio Moran
- 2018-08-28
Absolutely trivial
Full of trivialities, nothing substantial, eye opening or relevant. Outdated taking into account the current scenario in Social Media.