
76: How to boost retention by helping your clients build habits that stick
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À propos de cet audio
This is part two of a conversation between Tim Karajas and Dan on the Extension Fitness podcast.
Tim and Dan we explore how to improve retention by helping our clients and members build long-term exercise habits within your business. They talk about practical strategies and mindset shifts you can use to turn your customers into life-time exercisers.
We work so hard to increase retention rates in our business, but if you’re not building habits in your clients, you’re fighting a losing battle against human psychology. Today, Dan explores how to win that fight.
5 things you’ll learn in this episode-
Why making exercise laughably easy at the start is essential for building lasting habits.
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How identity-based motivation increases adherence to exercise and turns actions into lifelong behaviours.
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Why loss aversion is a powerful psychological driver—and how to use it to help clients stay consistent.
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How to apply the minimum effective dose to avoid burnout and ensure sustainability over decades.
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What mindset traits, like growth mindset and life-structure alignment, are common in people who succeed with long-term exercise.
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Help clients design a starting exercise habit that feels so easy it's impossible to fail.
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Ask clients to picture their worst possible week and build habits they can still stick to even then.
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Reinforce identity-based language by helping clients move from “I exercise” to “I am an exerciser.”
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Use loss aversion by tracking progress and helping clients see what they risk losing by stopping.
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Check for alignment between a client’s stated values and their calendar—then help them close the gap.