Send us a Text Message.

Hello, everyone! I'm Sarah Almond Bushell, and I'm thrilled to welcome you to another episode of "Beyond the Clinic". Today, we're diving into a topic that's essential for the future of health businesses: the digitalisation of health services. Whether you're a dietitian like me, a medical doctor, a psychologist, a nurse, or in any health profession, this episode will provide valuable insights into why and how you should add digital income streams to your practice.

Episode Summary:
In this episode, I discuss the shift towards digital health services and the immense benefits they bring to both practitioners and patients. From online courses and subscription memberships to eBooks and affiliate marketing, I explore various digital income streams that can help you work smarter, not harder. I'll share my own journey of taking The Children's Nutritionist online and offer practical advice on how you can leverage these digital opportunities to create a more stable, scalable, and impactful business.

Key Takeaways:

1. Digital Health Revolution: The pandemic accelerated a shift towards digital health services, making healthcare more accessible and inclusive.
2. Online Courses: Packaging your expertise into online courses can help you reach a wider audience and generate income with minimal ongoing effort.
3. Subscription Memberships: Offering exclusive content and community support through membership sites provides a steady, recurring income.
4. EBooks and Digital Guides: These products offer an evergreen source of income and help clients achieve their goals with your expert guidance.
5. Affiliate Marketing: Recommending trusted products and services can enhance your clients' experience while providing an additional income stream.
6. Efficiency and Scalability: Digital income streams allow you to maximise your time and reach more people without increasing your workload.
7. Cost-Effectiveness: Digital products have lower overhead costs compared to traditional health services, leading to higher profit margins.
8. Diversification: Multiple income streams protect your business from fluctuations and changes in consumer behaviour.
9. Embracing Technology: Modern tech solutions are user-friendly, making it easier than ever to incorporate digital offerings into your business.

As we wrap up this episode, I hope you're inspired to explore the digital opportunities available to you. Remember, integrating these streams into your business isn't just about financial gain—it's about enhancing your impact and providing accessible health services to more people.

Thank you for joining me today. Be sure to tune in next week for Episode 7, where I'll share strategies on how to attract more clients to your practice. See you then!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
Facebook Group: https://www.facebook.com/groups/beyondtheclinicbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Send us a Text Message.

Hello and welcome! Have you ever pondered the intricate workings of a customer's mind when they decide to purchase from you—or perhaps why they don't?

I'm Sarah Almond Bushell, your host, and in today's episode of "Beyond the Clinic," we're delving into the fascinating realm of customer psychology. Join me as we uncover the secrets that drive consumer behaviour and shape business success.

Summary and Key Takeaways:

In this episode, we embark on a journey through the psychological steps of the customer journey:

1. Attract: It's all about visibility—capturing the attention of potential customers who may not even realise they have a problem yet. Strategies include delivering guest sessions, providing valuable content, and engaging with new audiences.
2. Educate: Once awareness is sparked, it's time to educate. Share compelling content that showcases your expertise and builds credibility through storytelling, evidence, and testimonials.
3. Engage: As trust begins to blossom, engage with your audience on a deeper level. Encourage interaction, collect contact information, and nurture relationships through personalised communication.
4. Nurture: Cultivate trust and familiarity through consistent engagement. Provide valuable content across various platforms, fostering a strong bond with your audience as they progress along their journey.
5. Invite: Present tailored offers and invitations, inviting potential customers to take the next step. Respect varying buying behaviours and provide incentives to encourage action.
6. Delight: Ensure a memorable customer experience, exceeding expectations and delivering tangible results. Add value, inspire loyalty, and encourage clients to take proactive steps towards success.
7. Expansion: Foster loyalty and encourage repeat business through cross-selling and upselling initiatives. Leverage existing relationships to drive growth and profitability.
8. Advocacy: Transform satisfied customers into passionate advocates who promote your brand through word-of-mouth referrals. Harness the power of social proof and human psychology to amplify your reach and influence.

Closing Remarks:

I hope this journey through the psychology of customer engagement provides valuable insights into optimising your business strategy. Take some time to map out your customer journey, identifying areas for improvement and opportunities for growth. And remember, success awaits those who understand and leverage the psychology of engagement.

Join me in the next episode as we explore the diverse digital income streams poised to revolutionise your healthcare business.

Until then, seize the opportunity to download your free Master Plan to business success at

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
Facebook Group: https://www.facebook.com/groups/beyondtheclinicbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Send us a Text Message.

Hi there, it's Sarah Almond Bushell welcoming you to another episode of Beyond The Clinic. Today, we're delving into the cornerstone of selling success: effective market research. Strap in as I guide you through the process of understanding your audience's wants and needs, and why it's crucial for your business.

Summary:

In this episode, I unravel the mystery behind why so many businesses miss the mark when it comes to attracting paying clients. We'll explore how effective market research lays the foundation for tailored services and offers that resonate with your audience. Drawing from real-life examples, including Rosie's journey in the vegan nutrition space, we'll witness firsthand the transformative power of understanding your market.

Key Takeaways:

1. Know Your Audience: Understand that what your clients need isn't always what they want. Effective market research unveils the desires driving their purchasing decisions.
2. Craft Tailored Solutions: Rosie's story exemplifies the importance of aligning your offerings with your audience's wants. By pivoting to match her audience's desire for weight management, she achieved unprecedented success.
3. Market Research Methods: Explore diverse avenues, from interviews and focus groups to data analytics and online surveys, to gain valuable insights into your audience's preferences and pain points.
4. Ask the Right Questions: Craft open-ended questions that encourage honest feedback and delve into your audience's motivations, challenges, and preferred learning styles.

Don't underestimate the power of effective market research in shaping your business's success. Armed with insights into your audience's desires, you'll be empowered to create offerings that not only meet but exceed their expectations. So, dive into your market research journey today and unlock the key to selling with precision.

Join me in the next episode as we unravel the intricacies of buyer psychology and decode the journey from prospect to client. Until then, happy researching!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
Facebook Group: https://www.facebook.com/groups/beyondtheclinicbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast

The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan