In this week’s podcast, we delve into the inspiring journey of Emma Louise Parkes, CEO of the Ambitious Introvert, from introverted air traffic controller to thriving entrepreneur. Discover how Emma navigated her identity shift from full-time employment to business owner, built a business based on her values, and leveraged her background to excel in coaching. This episode is a masterclass for entrepreneurs in trusting themselves, overcoming the noise around them, and navigating the complexities of a career transition. I hope you enjoy it!

04:08 - Emma Louise explains her decision to focus on introverts: deep thinkers who wished to share their work without seeking the spotlight.

08:07 - We explore how Emma Louise built a marketing strategy that aligned with her energy, by focusing on consistently writing a weekly newsletter.

12:38 - She shares how her passion from mentoring and teaching in her career as an air traffic controller, led to her further exploring psychology and coaching.

15:16 - Discover how Emma Louise recognized the transferability of her skills, including strategic thinking and communication, facilitating her transition into coaching.

18:12 - Emma Louise shares her insights on adapting offerings and programs as her business evolved.

25:12 - On how her podcast has served as a great marketing tool and platform for valuable conversations, and her transition from interviews only to a mix of interviews and solo episodes.

30:31 - Emma Louise discusses the importance of energy management in her business, and how to build sustainable strategies to avoid burnout.

38:04 - We end the episode with Emma Louise sharing her advice for being unapologetically visible.

You can find Emma Louise on her website, Instagram, and LinkedIn

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