Financial advisors commit several sins of advertising when they try to promote their business. And they don’t even realize how much it sabotages their business. For example:

One of my recent Facebook Ad campaigns went from costing $9.38 per lead to only 93 cents per lead. But when I tell you how I did it, if you’re like most financial advisors, you’ll instantly write it off saying it’s too hard or too much work.

Worst part?

It’s not nearly as expensive as bad advertising, marketing, or business building!

In today’s show, you’ll discover how I’m generating thousands of leads for mere pennies on the dollar - and how to approach business in a new way that lets you generate thousands of lead for dirt cheap too.

Listen now.

Show highlights include:

• How I’ve generated 3,386 Facebook leads while pummeling the average cost per lead from $9.38 to an absurd 93 cents (0:33)
• The #1 biggest mistake financial advisors make with their online ads that prevents them from absurd success (5:14)
• The 20-20-20 rule that can reduce your cost per lead by up to 90.85% (6:15)
• The insidious “Artist Trap” financial advisors fall into that sabotages their will to market (10:09)
• One potential reason Facebook ads have never worked for you (12:46)
• The only 3 things you need to do to become a superior business person and squash any pesky competitors (14:11)
• The "Market Selection” secret that makes your services instantly more desirable to your ideal clients (15:07)
• Try this simple video trick in your next ad to jack up your engagement to an uncomfortable level (19:47)

the discovery meeting playbook, proven scripts for financial advisors to convert prospects into clients. You can actually download that for yourself over at https://theadvisorcoach.com/discovery

And since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

I’ve noticed a trend among financial advisors:

Only advisors who are in the top 1% (or have the potential to be in the top 1%) dare to embrace certain harsh truths about themselves and their businesses.

The other 99% shy away from harsh truths and try to ignore them. But here’s the thing…

You can’t ignore these harsh truths. If you’re making one of these mistakes, it’s only a matter of time before your business crashes and burns. Or worse, it’s locked in a purgatory state of mediocrity where your goals are forever out of reach.

Think you can stomach the harsh truths that only the top 1% of financial advisors can?

There’s only one way to find out -

Listen now.

Show highlights include:

• The harsh truth that no financial advisor wants to hear (but must hear because it can save your business) (1:32)
• This social media mistake can make you depressed, force your business into bankruptcy, and gaslight you into thinking you’re being productive (2:42)
• The single most criminally underrated business “skill” only the top 1% of financial advisors have (and how the 901 secret helps you build it) (4:05)
• Listen to this if you let your anxiety run your business before it sabotages everything you worked so hard to build (6:59)
• Why hobbies with quantifiable metrics can actually make you a more effective marketer for your financial advice business (15:22)
• How leveraging your achievements in marketing, especially ones that aren’t related to financial success, attract your ideal clients while repelling the headache clients (18:45)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

A few years ago, a legendary marketer (who will remain anonymous to protect the guilty) launched a membership site for $97 a month. Within a year, he scaled his business to more than 1200 paying monthly members.

But you know what?

He lost more than 50% of his business! Today, he has fewer than 600 members.

Why?

Well, he made two business-sinking mistakes that I also see financial advisors making in their own businesses too.

In today’s episode, I share this cautionary tale with you, reveal the two massive mistakes he made that resulted in losing more than 50% of his business, and explain how you can avoid these mistakes in your financial advice business.

Listen now.

Show highlights include:

• 2 big mistakes you must avoid in business if you want to attract and retain clients (0:33)
• The tragic story about how a marketing legend lost 50% of his business in a year (and how to avoid the same fate with your business) (1:53)
• Why even the best marketing assets won’t mean diddly if your financial advice business lacks this… (6:28)
• A few ways to deliver ongoing value to your clients that prevents them from leaving you for a competitor (7:56)
• The weird way charging more for your services helps your clients even more than it helps your bank account (9:37)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.