William Ridley, Ph.D. https://ace.illinois.edu/directory/wridley

William Ridley, Ph.D. on Google Scholar: https://scholar.google.com/citations?user=Qjox4QIAAAAJ&hl=en

Today’s episode is timely and thought provoking in my opinion. The farm economy is struggling again this year, and while there’s no one cause for all of that struggle, exports certainly play a role. A major role.

I’m very pleased to welcome Dr. Bill Ridley onto the show. Bill is an international economist studying global markets and trade policy at the University of Illinois, Urbana-Champaign. His research explores pressing market and policy issues relating to international agricultural trade, economic integration, trade disputes, and the implications of globalization for the environment and natural resource use.

I wanted to bring Bill on the show to ask about the implications of tariffs and trade disputes for the farm economy, his perspective on the current trade relationship with China, his work on the virtual water trade which is an interesting concept measuring how much domestic water gets used to export food out of the country, and his thoughts on the path forward from here. If you’re hoping for a rosey picture of how this all plays out, I’ll warn you now - you may be disappointed. But it’s certainly an important topic to be thinking deeply about how this impacts your business for all of us in agriculture.

Follow Chris on X: https://x.com/reggaj

Follow Chris on Instagram: https://www.instagram.com/bluefoxfarm

Listen to Chris' podcast "Not Only Farmers": https://open.spotify.com/show/12YRGbk9IYMh4gbR0pTkEh?si=d14c005214ab418d

Chris Jagger on episode 129 of the "Farmer to Farmer" Podcast: https://www.youtube.com/watch?v=nBplMcnNdO4

Chris Jagger and his wife Melanie Kuegler have been running Blue Fox Farm in southern Oregon since 2004. They started with 1 acre of mixed vegetable production, scaled to 45 acres, and now have scaled back to around 7 acres in vegetables.

Besides farming, Chris has dipped his toes into many other realms of agriculture- consulting for other farms, running an ag supply business, starting a soil-based ag conference, and now looking at new ways to build the regional supply chain in the Pacific Northwest. The main goal in all of these endeavors is building community and feeding people.

I’ve known Chris from Twitter for years now, and he has some bold and innovative ideas about the industry, but his perspective is still also very grounded in the practicality of running a farm business. We discuss finding the right scale as a first generation farmer, the decision to sell retail vs wholesale, what it takes to build regional food systems, what technology is needed on smaller scale farms, and more.

Sentera: https://sentera.com/

Chandler Coop: https://www.chandlercoop.com/

Today’s episode is another installment in our Tech-Enabled Advisor series. The idea here is to better understand agtech through the lens of the BUYER and USER of that technology rather than just the entrepreneurs or investors behind it. I’ve received some super positive feedback about the return of this series. By talking to the buyers rather than the sellers of the tech, we got an unfiltered introduction to the technology and more importantly got to see HOW its used and the VALUE that it provides.

To do this, I partner with a company and together we invite one of their customers onto the show. The catch is that they’re not allowed to script these individuals or dictate what to say or edit it after it is recorded - it has to be real and unfiltered.

So today’s episode featuring Nick Einck of Chandler Coop is produced in partnership with Sentera.

Sentera is a leading provider of remote imagery solutions. Their industry-leading cameras are compatible with most major drone platforms and enable farmers and crop scouts to efficiently capture high-resolution data. Their capabilities and FieldAgent software tools help farmers and agronomists assess plant-level health, identify stressors, and take action. Also their customized herbicide prescription, SMARTSCRIPT™ Weeds, can be delivered to sprayers with individual nozzle control.

So drones equipped with Sentera technology fly over fields at high speeds and generate high-resolution images. The images are processed using proprietary deep learning algorithms to identify the exact location of specific weeds and generate a weed map. This map becomes a targeted prescription for how much product a farmer needs to load into their sprayer, saving money and minimizing waste. This past May, John Deere announced they were acquiring Sentera.

So I’m very excited to partner with them for this episode, which is a fantastic deep dive into how innovative technology like this combined with something like See-and-Spray really changes the game.

Some background on Nick before we dive in: Nick Einck is the Director of Agronomy at Chandler Co-op, a farmer-owned cooperative serving more than 900 customers and providing agronomic services across over 100,000 acres in southwest Minnesota. He began his career at Chandler as an intern and seed manager before spending nearly a decade with Monsanto and Bayer, gaining deep expertise in agronomy, product development, and grower engagement across the Midwest. Nick returned to Chandler in October 2024, bringing both retail and industry experience to help advance the co-op’s agronomic strategy. Today, he leads a multi-location agronomy team focused on leveraging tech-enabled tools—like SmartScript™—to help growers make faster, more informed decisions and drive greater return from every acre.