Ever wonder what a day in the life of a marketing director at a personal injury law firm is like? Are you a marketing director looking for budgeting advice or productivity hacks? Or perhaps you’re a lawyer wondering how to make your marketing director’s job easier… Well, you’re about to learn it all!

As you know, digital marketing directors who work in law firms have very important responsibilities. They coordinate and collaborate with a wide range of people and agencies and have to constantly stay organized, efficient, and ahead of market trends. They also have to create content that’s not going to get them into trouble with the bar…

Today, we’re joined by the great Dan Brian, Director of Digital Marketing at Riddle & Brantley, a personal injury law firm. Dan's 20 years of marketing experience makes him the perfect guest to talk about what a day in the life looks like as a Digital Marketing Director at a law firm.

Stay tuned to the end for our “Sleazy or Not Sleazy” rapid fire round. You won’t want to miss Dan’s answers!

In this episode of Hot Docket, Bobby, Andrew, and Dan discuss:

• What does a digital marketing director do at a personal injury law firm?
• The responsibilities of an in-house marketing director at a law firm.
• Top project management tools and AI tools Dan can’t live without.
• When to hire a marketing contractor, marketing agency, and a full-time in-house marketer.
• Advice for attorneys to make the marketing director’s job easier.
• How to budget your marketing to prevent reallocation and make huge returns.
• The story behind Marketing for Justice, Dan’s membership group for law firm digital marketers.
• Advice for Legal Marketers: What Dan wishes he knew before getting into legal marketing.

Key Actionable Takeaways for Law Firms:

• Utilize the power of AI to increase your productivity and simplify content creation processes. Just make sure you fact check your content!
• Dan emphasizes that if you become too obsessed with data and numbers, you may miss an opportunity to truly experiment with your marketing and try something radically different (and maybe more powerful).
• A marketing effort that worked yesterday or a year ago won’t always work today. You often have to beat the market and be the first to come up with an idea for it to be wildly successful.
• Set aside part of your marketing budget to allocate for experimentation campaigns that have an unknown ROI, but will certainly give you the valuable experience and information to succeed next time.
• As a marketing professional in the law industry, you must be familiar with the bar rules in your state, or you could get in trouble.

To get in touch with Dan, email him at dan@justicecounts.com

If you have guest ideas or questions you would like our hosts to cover, please email info@hotdocketpodcast.com.

Tune in to The Hot Docket Podcast with Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!

Lawyers are business owners, law firms are businesses, and having multiple businesses can be a great thing for lawyers… but it takes strategy, passion, and proper training to successfully grow and achieve synergy between them.

As society and business rapidly evolves, law firms are facing challenges in getting and managing referrals, prioritizing diversity, equity, and inclusion, and keeping up with trauma-informed best practices.

Today, we’re happy to be joined by Micha Star Liberty, Founder of Liberty Law, a law firm litigating serious injury, civil rights, sexual abuse, consumer, and employment matters. Micha is also the Founder and CEO of Lionhearted Leader and Founder of The Soaring Center, which are consulting and personal development organizations dedicated to providing trauma-informed training and building strong teams and leaders.

Micha’s commitment to fighting for justice, as well as educating people on how to best work with traumatized individuals, all while running multiple synergetic businesses, is extremely inspiring. Tune in to learn all about it!

In this episode of Hot Docket, Bobby, Andrew, and Micha discuss:

- Micha’s unique strategies for law firm marketing and referrals

- How to get referrals from one business to another, even if they’re very different businesses

- Tips and strategies for managing attorney referrals as your law firm grows

- Equity & Inclusion: The central theme/topic that unites Micha’s businesses

- Why Micha became a trial lawyer

- Best practices for advertising sensitive subjects, like sex trafficking claims, on social media

- Why your law firm needs to have trauma-informed training

Key Actionable Takeaways for Law Firms:

- To get referrals, understand the power of The Drip Method of marketing: getting to know people, building a relationship with them, doing favors for them, and being top of mind for them

- Managing referrals requires tracking, documenting, keeping the attorney who referred you informed about the case, and following the referral rules your state has

- Understand the importance of trauma-informed training and knowing people’s triggers, especially when litigating sensitive cases, like sexual abuse

- Diverse teams perform better and bring in more profit. Create trauma-informed policies and procedures to foster diversity, equity, and inclusion in your business. Make sure you track the numbers!

If you’re interested in receiving trauma-informed training, leadership consulting, and more, check out all of Micha’s businesses and their services here.

If you have guest ideas or questions you would like our hosts to cover, please email info@hotdocketpodcast.com.

Tune in to The Hot Docket Podcast with Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!

Have you ever wondered how legal marketers navigate the complex world of advertising for niche legal cases like whistleblower and class action lawsuits?

With the evolving landscape of marketing and advertising, law firms are constantly challenged to educate and engage potential clients on complex legal matters in a relatable and understandable manner.

Today, we are delighted to welcome Q Miceli, the Director of Marketing and Communications at Tycko & Zavareei, a leading whistleblower and class action law firm, and co-lead of the Legal Marketing Association Next. Q's expertise in legal marketing makes them the perfect guest to shed light on navigating the challenges of advertising for unique legal cases.

Their unique journey showcases the intersection of personal experience and legal marketing expertise.

In this episode of Hot Docket, Bobby, Andrew, and Q Discuss:

• Q Miceli's journey into legal marketing during the pandemic
• The role of in-house marketing directors at law firms
• Educational vs. direct response sales marketing for unique legal cases
• Must-read resources for legal marketers, including books and tools
• Challenges and success stories in legal content marketing and advertising

Key Actionable Takeaways for Law Firms:

• Understanding the importance of scoping marketing projects to enhance collaboration between attorneys and marketing teams
• Emphasizing consumer education in advertising for niche legal cases to bridge the gap between attorneys and potential clients
• Leveraging keyword research and content strategy to align marketing efforts with consumer inquiries

As legal marketing continues to evolve, Q Miceli's insights provide valuable strategies for law firms aiming to effectively navigate the advertising challenges associated with niche legal cases.

Check out Marcus Sheridan’s Book “They Ask, You Answer” on Amazon here.

If you have guest ideas or questions you would like our hosts to cover please email

info@hotdocketpodcast.com

Tune in to hear from more the Hot Docket Docket podcast Hosted by Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!

Have you ever considered how much time and money artificial intelligence could save your legal practice?

As the legal industry rapidly evolves, law firms are under increasing pressure to modernize and streamline their operations. Whether it's optimizing billable hours or embracing remote depositions, the influence of technology on the law is undeniable.

In this episode, we welcome Eric Baum, the enterprising founder of PARROT, a pioneering company reshaping the future of legal technology and court reporting. We've invited Eric to dive deep into how his platform is transforming these essential aspects of the legal profession.

With a staggering $14 million raised and collaborations with multiple national insurance carriers, Eric's journey from a lawyer specializing in sex crimes and human trafficking to a tech entrepreneur highlights an impressive shift from legal practice to legal innovation.

In this episode of Hot Docket, Bobby, Andrew, and Eric Discuss:

• PARROT- “The modern court reporting service.”
• The transition from traditional transcript handling to modern, secure storage solutions.
• Eric Baum's insights on personalized sales tactics and the value of understanding client needs.
• The necessity of certified reporters in an age of technology-driven transcription services.
• Remote depositions and their growing acceptance within the legal realm.
• The creation narrative of PARROT following the Haiti earthquake's call for accessible justice.
• Strategies for building trust in legal tech and effective methods of legal community engagement.
• The importance of balance between work and personal life in the high-pressure legal sector.
• A light-hearted word association game revealing unexpected sides of our guest, Eric.

Key Actionable Takeaways for Law Firms:

• Consider implementing AI-driven tools to increase billable hour accuracy and reduce overhead.
• Explore remote deposition platforms like PARROT to save on time and travel costs.
• Leverage inbound marketing and community referrals to foster trust and adoption of new technologies.
• Embrace the potential of legal tech to streamline operations and stay competitive.
  
  

This is a truly compelling discussion on the integration of AI and machine learning in legal work and the tangible benefits this poses for efficiency and accuracy.

Don't let the march of progress leave your firm behind—embrace change and watch your efficiency soar!
Make sure to check out PARROT here: https://www.parrot.us/. Or connect with Eric via Eric.Baum@parrothq.com.

If you are interested in submitting a guest topic or have an idea of someone who should be on the show, send us an email via info@hotdocketpodcast.com

Get ready to join the conversation and gain valuable insights from the legal marketing industry with the Hot Docket Podcast.

Tune in to hear from more the Hot Docket Docket podcast Hosted by Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!

Welcome back to another compelling episode of the Hot Docket Podcast! Our hosts, Bobby and Andrew are set to engage with a remarkable figure in the field of law, Attorney Justin Wallace – founder and president of Wallace Law. This episode promises an in-depth conversation with the lawyer who's standing up to insurance companies and championing the rights of the underdog.

Listeners will be captivated by the story of Wallace's bold departure from a previous firm, followed by the swift creation of his own practice, purpose-built to tackle unfair insurance practices and uphold justice for those with denied claims. The firm's laser focus on this niche sets it apart in the competitive Wisconsin legal landscape, where Wallace Law has started to leave its indelible mark.

Bobby and Andrew explore the strategic initiatives that empower Wallace Law's differentiation in the market, discussing the intricacies of targeting denied claims in health insurance, property, and life insurance.

In this episode of Hot Docket, Bobby and Andrew Discuss:

• Justin Wallace's mission to advocate for individuals struggling with unfair treatment by insurance companies
• The unique approach of Wallace Law in specializing exclusively in insurance contract disputes
• The challenges and strategies involved in marketing a niche law firm like Wallace Law
• Insights on starting a specialized legal practice and the importance of modern marketing
• The significance of networking and referrals in growing a niche legal practice

Key Actionable Takeaways for Law Firms:

• Specialize in a specific area of law, such as insurance disputes, can create a powerful brand identity. Firms should consider establishing themselves as go-to experts in a particular field.
• Trying various marketing approaches points to the necessity for law firms to be adaptable and innovative, embracing both successes and learning from missteps.
• Emphasize digital presence reinforces that law firms must prioritize their online branding and marketing strategies to remain relevant and competitive.

The interview unveils the importance of specialization in the legal profession, networking, and the invaluable power of referrals. Justin's trajectory to success is proof of just that.

Justin Wallace’s rich insights into the unique challenges of first-party insurance litigation, and expertise on what it takes to succeed against the behemoths of the insurance world, is a must-listen on this episode of Hot Docket!

If you are interested in submitting a guest topic or have an idea of someone who should be on the show, send us an email via info@hotdocketpodcast.com

Get ready to join the conversation and gain valuable insights from the legal marketing industry with the Hot Docket Podcast.

Tune in to hear from more the Hot Docket Docket podcast Hosted by Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!

In a city where the extraordinary happens every day, two New York guys, a charismatic pug, delicious pizza, and the dynamic world of legal branding converge. 

This isn't just any story – it's our reality!

Welcome to the Hot Docket podcast, brought to you by MeanPug, where unexpected legal marketing practices, becomes the standard.

MeanPug is a marketing agency where creativity knows no bounds, led by Bobby, the mastermind brimming with unconventional ideas. He's not just the brain behind the agency's memorable name; he's a catalyst for change in the staid world of legal marketing. 

Then there's Andrew, the force that turns these groundbreaking ideas into reality. His methodical, organized approach ensures that their innovative strategies aren't just creative flights of fancy but effective and impactful campaigns. 

By their side is Tiki, the pug with a personality as big as New York itself, infusing a playful spirit into every project.

Together, Bobby and Andrew form an unstoppable team, redefining legal marketing one bold step at a time.

In this segment, we're taking you behind-the-scenes to get to know your hosts!

In this episode of Hot Docket, Bobby and Andrew Discuss:

• Their inspiration for the Hot Docket Podcast 
• Why, in a legal industry with over 420,000 law firms, creating a unique brand image has become more crucial than ever to stand out and thrive.
• Why they decided to name their company after a dog, and the backstory behind Meanpug.
• How their approach to the legal marketing industry is unique and their favorite moments in the industry
• What to expect from future episodes of the podcast.

Key Actionable Takeaways for Law Firms: 

• In a legal industry with over 420,000 law firms, have you considered how creating a unique brand image has become more crucial than ever to stand out and thrive?
• The importance of being willing to try new and experimental strategies, even in a traditionally conservative industry like law. Stay open to new ideas and approaches that can drive growth and success.
• Seek diverse perspectives and expertise to fuel business growth and innovation within your law firm.

But that's not all: Bobby and Andrew spill the beans on a brand-new segment called "Devil's Advocate," where lawyers will convene to engage in lively debates that might just ruffle a few feathers. And, there will be prizes and giveaways for our fantastic guests!

If you are interested in submitting a guest topic or have an idea of someone that should be on the show, send us an email via info@hotdocketpodcast.com

Get ready to join the conversation and gain valuable insights from the legal marketing industry with the Hot Docket Podcast. 

Stay tuned for Episode 1, where Bobby and Andrew will take the reins and host the first episode!

Tune in to hear from more the Hot Docket Docket podcast Hosted by Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!