Lawyers are business owners, law firms are businesses, and having multiple businesses can be a great thing for lawyers… but it takes strategy, passion, and proper training to successfully grow and achieve synergy between them.

As society and business rapidly evolves, law firms are facing challenges in getting and managing referrals, prioritizing diversity, equity, and inclusion, and keeping up with trauma-informed best practices.

Today, we’re happy to be joined by Micha Star Liberty, Founder of Liberty Law, a law firm litigating serious injury, civil rights, sexual abuse, consumer, and employment matters. Micha is also the Founder and CEO of Lionhearted Leader and Founder of The Soaring Center, which are consulting and personal development organizations dedicated to providing trauma-informed training and building strong teams and leaders.

Micha’s commitment to fighting for justice, as well as educating people on how to best work with traumatized individuals, all while running multiple synergetic businesses, is extremely inspiring. Tune in to learn all about it!

In this episode of Hot Docket, Bobby, Andrew, and Micha discuss:

- Micha’s unique strategies for law firm marketing and referrals

- How to get referrals from one business to another, even if they’re very different businesses

- Tips and strategies for managing attorney referrals as your law firm grows

- Equity & Inclusion: The central theme/topic that unites Micha’s businesses

- Why Micha became a trial lawyer

- Best practices for advertising sensitive subjects, like sex trafficking claims, on social media

- Why your law firm needs to have trauma-informed training

Key Actionable Takeaways for Law Firms:

- To get referrals, understand the power of The Drip Method of marketing: getting to know people, building a relationship with them, doing favors for them, and being top of mind for them

- Managing referrals requires tracking, documenting, keeping the attorney who referred you informed about the case, and following the referral rules your state has

- Understand the importance of trauma-informed training and knowing people’s triggers, especially when litigating sensitive cases, like sexual abuse

- Diverse teams perform better and bring in more profit. Create trauma-informed policies and procedures to foster diversity, equity, and inclusion in your business. Make sure you track the numbers!

If you’re interested in receiving trauma-informed training, leadership consulting, and more, check out all of Micha’s businesses and their services here.

If you have guest ideas or questions you would like our hosts to cover, please email info@hotdocketpodcast.com.

Tune in to The Hot Docket Podcast with Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!

Have you ever wondered how legal marketers navigate the complex world of advertising for niche legal cases like whistleblower and class action lawsuits?

With the evolving landscape of marketing and advertising, law firms are constantly challenged to educate and engage potential clients on complex legal matters in a relatable and understandable manner.

Today, we are delighted to welcome Q Miceli, the Director of Marketing and Communications at Tycko & Zavareei, a leading whistleblower and class action law firm, and co-lead of the Legal Marketing Association Next. Q's expertise in legal marketing makes them the perfect guest to shed light on navigating the challenges of advertising for unique legal cases.

Their unique journey showcases the intersection of personal experience and legal marketing expertise.

In this episode of Hot Docket, Bobby, Andrew, and Q Discuss:

• Q Miceli's journey into legal marketing during the pandemic
• The role of in-house marketing directors at law firms
• Educational vs. direct response sales marketing for unique legal cases
• Must-read resources for legal marketers, including books and tools
• Challenges and success stories in legal content marketing and advertising

Key Actionable Takeaways for Law Firms:

• Understanding the importance of scoping marketing projects to enhance collaboration between attorneys and marketing teams
• Emphasizing consumer education in advertising for niche legal cases to bridge the gap between attorneys and potential clients
• Leveraging keyword research and content strategy to align marketing efforts with consumer inquiries

As legal marketing continues to evolve, Q Miceli's insights provide valuable strategies for law firms aiming to effectively navigate the advertising challenges associated with niche legal cases.

Check out Marcus Sheridan’s Book “They Ask, You Answer” on Amazon here.

If you have guest ideas or questions you would like our hosts to cover please email

info@hotdocketpodcast.com

Tune in to hear from more the Hot Docket Docket podcast Hosted by Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!

Have you ever considered how much time and money artificial intelligence could save your legal practice?

As the legal industry rapidly evolves, law firms are under increasing pressure to modernize and streamline their operations. Whether it's optimizing billable hours or embracing remote depositions, the influence of technology on the law is undeniable.

In this episode, we welcome Eric Baum, the enterprising founder of PARROT, a pioneering company reshaping the future of legal technology and court reporting. We've invited Eric to dive deep into how his platform is transforming these essential aspects of the legal profession.

With a staggering $14 million raised and collaborations with multiple national insurance carriers, Eric's journey from a lawyer specializing in sex crimes and human trafficking to a tech entrepreneur highlights an impressive shift from legal practice to legal innovation.

In this episode of Hot Docket, Bobby, Andrew, and Eric Discuss:

• PARROT- “The modern court reporting service.”
• The transition from traditional transcript handling to modern, secure storage solutions.
• Eric Baum's insights on personalized sales tactics and the value of understanding client needs.
• The necessity of certified reporters in an age of technology-driven transcription services.
• Remote depositions and their growing acceptance within the legal realm.
• The creation narrative of PARROT following the Haiti earthquake's call for accessible justice.
• Strategies for building trust in legal tech and effective methods of legal community engagement.
• The importance of balance between work and personal life in the high-pressure legal sector.
• A light-hearted word association game revealing unexpected sides of our guest, Eric.

Key Actionable Takeaways for Law Firms:

• Consider implementing AI-driven tools to increase billable hour accuracy and reduce overhead.
• Explore remote deposition platforms like PARROT to save on time and travel costs.
• Leverage inbound marketing and community referrals to foster trust and adoption of new technologies.
• Embrace the potential of legal tech to streamline operations and stay competitive.
  
  

This is a truly compelling discussion on the integration of AI and machine learning in legal work and the tangible benefits this poses for efficiency and accuracy.

Don't let the march of progress leave your firm behind—embrace change and watch your efficiency soar!
Make sure to check out PARROT here: https://www.parrot.us/. Or connect with Eric via Eric.Baum@parrothq.com.

If you are interested in submitting a guest topic or have an idea of someone who should be on the show, send us an email via info@hotdocketpodcast.com

Get ready to join the conversation and gain valuable insights from the legal marketing industry with the Hot Docket Podcast.

Tune in to hear from more the Hot Docket Docket podcast Hosted by Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!