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Backstory & Strategy

Backstory & Strategy

Auteur(s): Yoni Greenbaum
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À propos de cet audio

Why do great strategies stall? What’s the hidden cost of “wait and see”? How do you build a sustainable model in a world of constant change? Welcome to Backstory & Strategy, the podcast for leaders in media and nonprofits who are tired of easy answers. Each week, Yoni Greenbaum decodes the playbooks of modern leadership and business so you can stop reacting and start building the future—on purpose.Yoni Greenbaum
Épisodes
  • The Hidden Cost of “Let’s Wait and See”
    Jul 12 2025

    When leaders freeze, organizations stall. In this episode, Yoni Greenbaum unpacks what really happens when decision-makers hit pause—and how to get things moving again without blowing things up.

    Expect:

    • Real-world examples of how indecision erodes trust, morale, and momentum

    • Tools for both leaders and teams to break through the logjam

    • A framework for making purpose-driven progress, even in uncertainty

    Whether you’re holding the decision—or stuck waiting on it—this episode offers practical ways to navigate the stall, reclaim momentum, and lead forward.

    🎧 Tune in for a smart, actionable guide to turning hesitation into movement.


    If you found this analysis valuable, consider supporting the work behind Backstory & Strategy. Your contribution helps keep this content independent and accessible to all. It’s a simple way to say thanks—and to ensure more thoughtful, in-depth content in the future. Click ⁠⁠⁠⁠here⁠⁠⁠⁠ to show your support.

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    6 min
  • Public Media: Why We Said No to Big Money & Kept Our Trust
    Jul 11 2025

    What happens when a six-figure gift comes with strings attached? In this episode, Yoni Greenbaum walks through a defining moment in public media leadership—when his team turned down big money to protect editorial integrity and audience trust.

    Expect:

    • Behind-the-scenes stories of public media underwriting gone sideways

    • A breakdown of the FCC rules that separate public from commercial broadcasting

    • Lessons on holding the line when pressure to “just make it work” gets intense

    Whether you're in nonprofit leadership, fundraising, or content strategy, this episode is a real-world reminder that some money just isn’t worth the cost.

    🎧 Tune in for a candid look at the hard calls that keep mission front and center.


    If you found this analysis valuable, consider supporting the work behind Backstory & Strategy. Your contribution helps keep this content independent and accessible to all. It’s a simple way to say thanks—and to ensure more thoughtful, in-depth content in the future. Click ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠ to show your support.

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    8 min
  • A New Blueprint for Local News
    Jul 11 2025

    What if the future of local journalism didn’t depend on saving legacy newsrooms—but on reimagining the system entirely?

    In this episode, Yoni Greenbaum dives into a bold new model from California: a Civic Media Fund that brings together state government, philanthropy, and public libraries to strengthen community-centered journalism.

    Then he asks: what would it take to build something similar in Pennsylvania? The ingredients are there—libraries, nonprofit newsrooms, civic engagement. So why not here? And why not everywhere?

    If you care about the sustainability of local news, public trust, or civic infrastructure, this episode offers both inspiration and a path forward.

    Drawn from Yoni’s “Mind the Gap” series on Backstory & Strategy, this episode offers a reality check—and a roadmap—for anyone trying to align mission with sustainable revenue. Featuring new reflections and a state-level lens, it builds on his ongoing work exploring the tension between purpose and profit in nonprofit media.


    If you found this analysis valuable, consider supporting the work behind Backstory & Strategy. Your contribution helps keep this content independent and accessible to all. It’s a simple way to say thanks—and to ensure more thoughtful, in-depth content in the future. Click ⁠⁠here⁠⁠ to show your support.

    Voir plus Voir moins
    4 min

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