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ITS UP THERE PODCAST W/LOONEY

ITS UP THERE PODCAST W/LOONEY

Auteur(s): The Black Effect and iHeartPodcasts
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 Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!2025 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia Musique
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  • Pt-2 | Rich Homie Quan’s Dad Explains Cause of Death & 911 Timeline—Young Thug, Birdman, Paperwork

    Pt-2 | Rich Homie Quan’s Dad Explains Cause of Death & 911 Timeline—Young Thug, Birdman, Paperwork
    Aug 25 2025

    Rich Homie Quan’s Father Explains Cause of Death & 911 Timeline—Young Thug, Birdman, Paperwork & ATL Politics (Part 2) Rich Homie Quan Father: 911 Call & Overdose Truth | Young Thug, Birdman, Rich Gang Paperwork Pt 2 Rich Homie Quan’s Father Breaks Down Rich Gang Paperwork, Birdman Splits & Young Thug Peace Attempt In this deeply emotional Part 2 of our exclusive interview with Rich Homie Quan's father, we dive into the most personal and revealing conversations about losing his son, the music industry, and preserving Quan's incredible legacy. 💔 What's Inside This Powerful Interview: The heartbreaking truth about Quan's official cause of death (overdose explained in detail) His father's raw grief journey - 8 months of pain and healing The real story behind the Rich Gang era and relationships with Young Thug Industry support (or lack thereof) during the funeral and aftermath Quan's massive unreleased music catalog and future projects Documentary plans currently being fine-tuned The impact on Quan's 5 children and family Mental health awareness and the dark side of success How the team is preserving and building Quan's legacy 🎵 Key Revelations: Quan had "a couple thousand songs" in his catalog The business model for posthumous releases Industry relationships and who really showed up The 911 call details and investigation status Quan's influence on modern hip-hop's melodic sound 💭 Most Emotional Moments: Father's bike rides without his morning calls with Quan Visiting the mausoleum and touching his son's space Grandson Royal being "spitting image" of his father Reading old text messages from Quan saying "I love you Pop" The journey from mourning to celebration This interview isn't just about music - it's about family, grief, mental health, and the responsibility of carrying on a legend's work. Quan's father shares intimate details about their relationship, the challenges of the music business, and how he's navigating life without his son while ensuring Rich Homie Quan's impact lives forever. 🙏 Support Mental Health Awareness - This conversation highlights the importance of checking on your loved ones and addressing mental health in hip-hop culture. 🔔 SUBSCRIBE for more exclusive interviews and real conversations that matter. 💬 Share your memories of Rich Homie Quan in the comments below. His music touched millions, and his legacy continues through stories like these. 🔗 Connect With Us: Follow for more exclusive content: [Social Links] Previous interviews and content: [Website Link] Rich Homie Quan Forever 🕊 #RichHomieQuan #HipHop #Legacy #MentalHealth #MusicIndustry #Atlanta #Interview #Documentary Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO 0:00 - Introduction and Opening Remarks 2:15 - Rich Homie Quan's Mental Health Struggles 5:30 - The Dark Space: Understanding His Son's Pain 8:45 - Rich Gang Era: Behind the Business Decisions 12:20 - The Split from Young Thug: Paperwork & Protection 16:10 - Thug's Recent GQ Interview Response 19:35 - Team Support During Quan's Lowest Moments 23:50 - Official Cause of Death Revealed 25:40 - Father-Son Bond: Bike Rides & Daily Conversations 29:15 - Grief Journey: Seven Months Later 32:45 - Therapy and Mental Health Awareness 36:20 - Cemetery Visits and Healing Process 40:10 - Grandchildren Coping with Loss 43:55 - Financial Legacy and Estate Planning 47:30 - Unreleased Music: Thousands of Songs Left Behind 51:15 - Documentary Plans and Future Projects 54:40 - Mo3 Business Model Discussion 57:25 - Fly's Support During Funeral Arrangements 60:50 - Message on Mental Health Awareness 64:15 - Final Thoughts and Tribute to a Legend 67:30 - Closing Remarks and Call for Support

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    1 h et 25 min
  • Jose Guapo Finally Tells the Truth on Young Thug & Gunna, Gucci Mane , Bricc Baby & A Furustic Summa,Atlanta’s Era

    Jose Guapo Finally Tells the Truth on Young Thug & Gunna, Gucci Mane , Bricc Baby & A Furustic Summa,Atlanta’s Era
    Aug 18 2025
    Jose Guapo sits down with Loon on It’s Up There Podcast and speaks on Futuristic Summa, Rich Kidz, Gucci Mane, Young Thug, Gunna, No Jumper & No Jumper & Brick Baby Plus more he sits for an for an unfiltered conversation that’s pure Atlanta history. In this in-depth interview, Jose takes us back to the Futuristic Summa movement — the fun, innovative era that helped birth the wave of artists dominating the game today. He shares never-heard-before stories about the legendary Rich Kidz run, the creative energy of old Atlanta, and how that sound influenced everyone from trap legends to today’s biggest stars. From connecting with Gucci Mane and soaking up game from one of rap’s most respected hustlers, to crossing paths with Young Thug before he became a global icon, Jose gives first-hand insight into the moments that shaped the culture. He talks about watching Gunna go from the early grind to superstardom, and his relationship with Brick Baby, offering a perspective only someone inside those circles could have. This conversation isn’t just about names — it’s about how Atlanta built a sound, a style, and a business model that changed hip-hop. Jose and Loon dig into the real-life decisions behind the music, the business moves that separate the winners from the lost, and how staying authentic in a game full of trends is the ultimate key to longevity. If you care about Atlanta’s legacy, the artists who built it, and the lessons learned from both the wins and the setbacks, this episode is a must-watch. This episode has everything: 🔥 The truth behind the YSL divide 🧱 Gucci Mane & Brick Baby’s new influence 📈 The evolution of Rich Kidz and the new generation 🤖 What makes today’s ATL rap "futuristic" 🎯 Jose Guapo on loyalty, survival, and staying solid 📌 Whether you're tapped into the Atlanta scene or watching from the sidelines, this one breaks it all down with honesty and insight. Then, he opens up about the futuristic wave brewing in ATL and how new-age sounds, aesthetics, and business moves are redefining what it means to be from the city. He compares eras, exposes the industry games, and calls out what’s fake in the modern music landscape. Plus: The truth about Rich Kidz and why their impact still echoes Why Jose Guapo thinks street authenticity is being replaced with content gimmicks A look into how co-sign culture damaged real unity in the South 🎙️ Loon and Jose Guapo explore rap’s unspoken codes, industry betrayal, and Atlanta’s musical identity in 2025. If you’re a student of the game, this one is essential. 🔔 WATCH THE FULL INTERVIEW NOW 👍🏽 Like | 💬 Comment | 📤 Share | 🔔 Subscribe 🎧 Also available on all platforms: Apple, Spotify, iHeart, etc. 👇🏽 Tap in with us: 📍 Patreon: https://patreon.com/ItsUpTherePodcast 📍 Discord: https://discord.gg/3AwsHfDcJB 📍 Instagram: https://instagram.com/itsuptherepodcast 📍 YouTube Playlist: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N #JoseGuapo #YoungThug #Gunna #GucciMane #BrickBaby #ItsUpTherePodcast #AtlantaRap #Loon #FuturisticATL #Zone3 #RichKidz #RapBeef #SouthernHipHop #ViralInterview #PodcastClips #HipHopCulture #BlackEffect #85SouthShow (00:00) – Jose Guapo's comeback and staying clean (03:15) – The reality of music streaming vs traditional sales (06:30) – Lessons learned from the music industry (09:45) – Rich Kids history and studio memories (13:20) – Contract disputes and advice for new artists (16:55) – Street stories and betrayal from family (21:10) – Handling loss and dealing with violence (25:40) – Addiction recovery and getting sober (29:25) – The podcast game and industry politics (33:00) – Atlanta's changing music scene and division (36:45) – Working with Young Scooter and executive producing (40:15) – Fashion sense and European cuts (43:30) – Relationships and dating preferences (47:20) – OnlyFans culture and modern dating (50:35) – Music creation process and studio workflow (54:10) – Atlanta's top 5 rappers discussion (57:45) – Dipset influence and Jim Jones relationship (61:00) – Current projects - "Think About Money" single (64:20) – Rich Kids reunion possibilities (67:50) – Street credibility and paperwork talk (71:15) – Family losses - losing father and brother (75:40) – Thug and Gunna situation perspective (79:25) – Building organic music vs business moves (83:10) – Upcoming joint tape "The Originals" (86:30) – Social media struggles and Instagram issues (89:45) – Future plans and staying independent Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOOSee omnystudio.com/listener for privacy information...
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    1 h et 31 min
  • Shannon Sharpe Made the Same Mistake as Diddy — N.O.R.E.’s “Only 3 Podcasts Matter"

    Shannon Sharpe Made the Same Mistake as Diddy — N.O.R.E.’s “Only 3 Podcasts Matter"
    Aug 15 2025
    Shannon Sharpe. Diddy. N.O.R.E. Joe Budden. Stephen A. Smith. Cam Newton. Dr. Umar Johnson. ESPN First Take. In EP 310, Loon connects the headlines to the real strategy behind media moves: why Shannon Sharpe made the same mistake as Diddy by settling after the story caught fire, how N.O.R.E.’s “Only 3 Podcasts Matter / Top 3 Podcasts” narrative chokes discovery instead of building infrastructure, and what it actually takes to grow a platform without gatekeeping or clout by association. This is a playbook episode about PR pressure, timing, preserved tapes, TV visibility vs. podcast performance, and the discipline to keep your circle tight when everyone wants credit after you win. What you will hear today: Shannon Sharpe vs. PR math (Diddy parallel): why timing beats tactics in settlements; how “dismissed with prejudice” plus preserved tapes can invite copycat claims; and why paying after the press reads like a payout signal instead of narrative control. We also discuss ESPN/First Take optics and the spillover into podcast numbers. N.O.R.E.’s “Only 3 Podcasts Matter / Top 3 Podcasts”: list talk vs. real infrastructure, including passing actual guest contacts, ad agency numbers, and building a Rogan style ecosystem for Black podcasters instead of shrinking the lane. Joe Budden blueprint: independence, leverage, and why the bag scales when you master distribution, cadence, and direct deals, not when you posture on lists. Dr. Umar Johnson and “relationship equity”: why some adult preferences require trust and long term rapport, and how reckless appetites become PR liabilities when you chase them outside real relationships. Cam Newton and hosting skill: big guests bring visibility, but hosting is a craft. If the craft is missing, the conversation will not travel. Proximity is not a cosign: Loon dismantles the “we went to school together” syndrome. Classmate is not comrade. If you did not help build it, do not try to build yourself off it after the win. Culture and character: streets are dead, big homies misusing leverage, entitlement, and why “useful” becomes “disposable” the second you stop adding value. Quick touch: Ksoo trial note (awareness, not a deep dive here). Big questions for the audience: Did Shannon’s settlement timing help his career or confirm the worst PR read? Does “Only 3 Podcasts Matter / Top 3 Podcasts” help the culture or choke discovery for rising Black podcasters? Whose blueprint actually builds — the list talkers or the infrastructure builders? Chapters below. Drop your take on Sharpe, N.O.R.E., and who is really building the ecosystem. #ItsUpTherePodcast #ShannonSharpe #Diddy #NORE #JoeBudden #StephenASmith #CamNewton #ESPN Patreon: https://patreon.com/ItsUpTherePodcastDiscord: https://discord.gg/3AwsHfDcJB Full Episodes Playlist: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N ⏱️ Chapter Headers (add exact timestamps after upload) 00:00 Intro - names on the board (Shannon, Diddy, N.O.R.E., Budden, Stephen A., Cam) 03:10 Shannon Sharpe = Diddy mistake - settlement timing, dismissed with prejudice, preserved tapes 11:45 ESPN / First Take math - TV visibility vs. podcast performance under PR heat 18:30 N.O.R.E. “Only 3 Podcasts Matter / Top 3 Podcasts” - list talk vs. real infrastructure 25:20 Joe Budden blueprint - independence, leverage, passing real contacts (ads and guests) 32:10 Dr. Umar Johnson - relationship equity and the cost of reckless appetites 36:18 Cam Newton and the hosting skill gap - big guests are not enough 40:10 Proximity is not proof - classmate vs. comrade, entitlement traps 44:50 Ksoo trial - brief note and why awareness matters 48:30 Closing - guard your circle, protect your climb, build systems not soundbites 👇 Join the conversation Drop your take on Shannon’s timing, N.O.R.E.’s list, and who’s actually building the ecosystem. Like the video, share it with someone building from the ground up, and tap in with the community below. Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluwDiscord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=...
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    42 min
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