On this episode, host Katya Allison sits down with Caroline Crawford, Founder and CEO of Cultiveight Communications, to discuss the counterintuitive yet effective strategy of cutting back marketing efforts to achieve greater results. Dive into a discussion that challenges traditional marketing norms and offers insights into the power of focused, streamlined strategies.

Key Takeaways:

(05:00) Challenges in marketing and misunderstanding its value.

(07:08) Using social media networks for both inspiration and education.

(11:24) LinkedIn is a key platform for Caroline for both inspiration and professional content.

(15:40) Advocating for a strategic cut in marketing efforts to enhance engagement and results.

(19:27) The importance of focusing on marketing activities that the individual enjoys and excels in.

(20:54) The oversaturation of marketing tactics and the necessity of authenticity.

(23:34) The pitfalls of non-strategic, widespread marketing efforts.

(26:18) Closely integrating marketing with business strategy produces better alignment and results.

(29:40) The strategic role of marketing in translating business ideas into effective campaigns.

(32:03) The misuse of advertising without a strategic foundation as a supposed quick solution.

Resources Mentioned:

Caroline Crawford -

https://www.linkedin.com/in/ccrawford22/

Cultiveight Communications | LinkedIn -

https://www.linkedin.com/company/cultiveightcomms/

Cultiveight Communications | Website -

https://www.cultiveightcommunications.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

In this episode, Katya Allison is joined by Dasha Arzhanik, Influencer Marketing and Product Director of HypeFactory. They delve into the fast-paced world of influencer marketing, discussing the strategies and insights necessary to keep up with the rapid changes.

Key Takeaways:

(02:36) Recounting the start and growth in influencer marketing.

(05:05) Creativity and dynamism in influencer marketing.

(07:34) The importance of work-life balance to prevent burnout.

(12:02) Appreciation for the creative and dynamic aspects of influencer marketing.

(15:34) Personalized and respectful communication with influencers is a must.

(18:24) Have transparent communication and respect influencer feedback in international campaigns.

(22:09) Strategies for using influencers in new markets.

(24:17) Insights on selecting the right influencers and optimizing campaign outcomes through detailed analysis.

(30:36) Stay updated with new platforms, formats and marketing techniques to remain competitive.

(32:16) Stay open to new ideas and quickly adapt to changes.

Resources Mentioned:

Katya Allison -

https://www.linkedin.com/in/katyaallison/

Dasha Arzhanik -

https://www.linkedin.com/in/dasha-arzhanik-0b707289/

HypeFactory | LinkedIn -

https://www.linkedin.com/company/hypefactory/

HypeFactory -

https://hypefactory.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia

On this episode, Katya Allison sits down with Corey Perlman, Owner, Social Media and Digital Marketing Speaker of Impact Social, to explore the nuanced world of social media and its impact on marketing. Corey brings a wealth of knowledge and insight to digital engagement and shares his expert advice on how businesses can harness the power of social media to stay top-of-mind with their audiences.

Key Takeaways:

(03:01) The significance of focusing on the audience's needs over personal nerves.

(03:21) The challenges of running a business and maintaining client relationships.

(04:12) Strategies for engaging with different social media platforms.

(08:46) The role of content diversification in engaging a broad audience.

(13:15) The balance between professional content and personal interests on social media.

(15:42) The impact of video content in creating engaging and memorable social media posts.

(17:30) Challenges and solutions in managing social media burnout.

(19:45) Insights into the future of social media marketing and emerging platforms.

(24:40) Strategies for small businesses to make a big impact on social media.

(26:30) Measuring the success of social media efforts.

(30:00) Advice to businesses looking to improve their social media presence.

Resources Mentioned:

Corey Perlman - https://www.linkedin.com/in/coreyperlman/

Impact Social - https://impactsocialmedia.com/

Thanks for listening to the Let’s Talk Marketing podcast, brought to you by Katya Allison. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Marketing #Branding #Advertising #SocialMedia