In this episode of Mastering Sustainability, Maddie & Ray sit down with Martin Wolf, founder of Wolf Sustainability and former Director of Sustainability & Authenticity for Seventh Generation. With over three decades of experience challenging the status quo, Martin shares insights on what it really means to embed sustainability into every business layer, from product formulation to policy advocacy. We discuss the power (and limits) of green chemistry, the importance of transparency, and how companies can move beyond marketing claims to real systems change.

Contact Martin:

Martin@WolfSustainability.com

Martin's Linkedin

Martin's Links:

Wolf Sustainability

Environmental Health Network - Above The Fold

B-Corp

Center for Biological Diversity

National Environmental Defense Council

In Episode 8 of Mastering Sustainability, we welcome Todd Pooser, founder of the Virtual Commonwealth, a sustainability and social equity investment platform where members agree to self-tax on their sustainable purchases. That money is then used to crowdfund companies with strong sustainability and social equity profiles in which all members become equity partners. In this episode, Todd discusses the ethos behind the platform, the ways that sustainability and social equity are inextricably linked, and lays out a plan for a brighter, collectively funded future for all of us.

Todd's Links:

Connect with Todd on Linkedin or visit his website

The Virtual Commonwealth

Scientific American

The London Review of Books

Learn About Todd's Book, A System's Approach to Public Administration & Social Equity

In Episode 7 of Mastering Sustainability, we welcome Margarita Quihuis, a behavioral psychologist and Executive Director of the Peace Innovation Lab at Stanford University. Throughout a fascinating hour, Margarita dissects the psychology behind how we react to the world around us, how your favorite brands motivate you to make unconscious decisions, and the best way to prompt action.

Margarita's Links:

WTF Is Behavioral Design

Margarita's Linkedin & Medium

Rory Sutherland's Linkedin

Subscribe to The Behavioral Scientist Newsletter

Books:

Robert Chaldini's Influence

Buy BJ Fogg's Tiny Habits