Professional Builders Secrets brings you an exclusive episode with Helena and Emily, Co-founders of Arrow Agency. Throughout this episode, Helena and Emily reveal why so many builders feel like they’re wasting money on marketing, and they break down what you can do to avoid the common traps. They share proven strategies for setting up campaigns that actually deliver results, what to look for when choosing an agency, and how to make sure your budget is being used effectively.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 204 YOU WILL DISCOVER

• Why so many builders feel frustrated with marketing agencies
• The red flags to watch for when choosing a marketing partner
• The importance of clear goals, KPIs, and strategy before spending money
• How to set up paid advertising that drives real leads
• The key metrics you should track to measure success

ABOUT HELENA TIVEY

Helena brings over 15 years of experience in media and marketing, co-founding The Arrow Agency to help builders grow with transparent, results-driven strategies. Passionate about client success and work-life balance, she combines sharp strategic thinking with real-world insight, empowering both businesses and her team to thrive.

Connect with Helena: linkedin.com/in/helena-tivey-845057a1/

ABOUT EMILY WILLIAMS

With over a decade in marketing across FMCG, agribusiness, services and more, Emily co-founded The Arrow Agency to challenge cookie-cutter approaches and deliver client-first results. Specialising in digital strategy, automation, and lead funnels, she combines practical insight with innovation to create smarter campaigns that drive sustainable growth.

Connect with Emily: linkedin.com/in/emily-williams-66ab3b86/

TIMELINE

• 5:30 Why builders feel like marketing is a waste of money
• 12:45 The platforms that actually generate quality leads
• 20:10 What counts as a real lead (and why a pageview isn’t it)
• 28:30 How to spot red flags when choosing a marketing agency
• 36:00 What to expect when you start working with Arrow Agency
• 39:00 Setting realistic expectations for leads, contracts & ROI

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Russ Stephens, Co-founder of APB. Throughout this episode, Russ tackles the biggest hidden drag on every building company, time, and shares a practical framework to stop being your team’s go-to problem solver so you can start leading more effectively.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 203 YOU WILL DISCOVER

• Why builders unintentionally train their teams to rely on them
• The real cost of low-value work vs. high-value leadership
• The 3-3-3 method
• How to coach your team to think clearly
• How to keep control without micromanaging
• And much more.

ABOUT RUSS STEPHENS

Co-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.

Connect with Russ:linkedin.com/in/russstephens

TIMELINE

• 2:40 Why leaders train their teams to rely on them
• 6:37 The hidden cost of $20/hr tasks vs. $1,000/hr work
• 10:10 Breaking the cycle with the 3-3-3 Method
• 15:45 Coaching your team to think and solve problems independently
• 21:10 Delegating safely with policies, procedures & exception reporting
• 27:30 First steps to implement the method and regain control of your time

LINKS, RESOURCES & MORE

APB Website:associationofprofessionalbuilders.com

APB Rewards:associationofprofessionalbuilders.com/rewards/

APB on Instagram:instagram.com/apbbuilders/

APB on Facebook:facebook.com/associationofprofessionalbuilders

APB on YouTube:youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Reegan Cusworth, Co-founder of Reebuild. Throughout this episode, Reegan shares his journey as a fourth-generation builder, the lessons he’s learned from working with family, and the systems he’s put in place to create a sustainable and profitable building company.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 202 YOU WILL DISCOVER

• How Reegan transitioned from working with his father to running the business with his partner
• Why building systems and processes is the key to scaling a building company
• The importance of defining your ideal client and targeting them effectively
• How to empower your team to solve problems without relying on you
• Why improving quality and transparency sets you apart in today’s market
• and much, much more.

ABOUT REEGAN CUSWORTH

Reegan Cusworth is a fourth-generation builder and Co-owner of Reebuild. With over a decade of experience in renovations and extensions, he’s passionate about creating better systems, delivering high-quality outcomes, and empowering his team.

Connect with Reegan: linkedin.com/in/reegan-cusworth-b470b2266/

TIMELINE

• 1:27 Reegan’s journey as a fourth-generation builder and starting Reebuild
• 3:19 Lessons learned from working with family
• 8:12 How to structure discovery meetings to uncover what clients really want
• 13:59 Why defining your ideal client changes your marketing and messaging
• 27:12 Shifting from slim profit margins to running a truly profitable business
• 38:14 How software and systems are helping Reebuild grow sustainably

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders