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Go inside a top-ten team in the nation ($1B in sales volume and nearly 2,500 transaction sides in 2023) in this Inside The Team episode with Justin McLellan, Head of Agent Productivity for The Laughton Team in Phoenix, Arizona.

After nearly 15 years of teaching in a high school classroom, Justin joined the team to improve the engagement and efficiency of real estate agents. He’s been the point person on multiple lead sources, including the Zillow Flex program.

Justin shares here what he learned by listening to more than 1,000 phone calls and how he turned those insights into multiple playbooks, as well as the relationship between will and skill in driving the productivity of their 200+ agents.

Watch or listen to this episode with Justin McLellan for insights into:
- Tips for piloting and experimentation, including the willingness to fail and to test even the smallest things
- A description of his role as Head of Agent Productivity
- Why “all leads are created equal” and how they bring multiple lead sources into one funnel
- What he learned by listening to more than 1,000 phone calls between agents and potential buyers and sellers
- How he turned those learnings into multiple playbooks
- The balance of will and skill - of engagement and effectiveness - that drives agent productivity
- How they invest in and distribute leads across hundreds of agents and multiple offices
- The unique benefits of the Zillow Flex program
- The passion behind his work as a high school teacher and with The Laughton Team

At the end, learn why he wore multiple hats (literally) over the past couple of decades!

Connect with Justin McLellan and The Laughton Team:
- https://myphoenixhomesearch.com/team/justin-mclellan
- https://www.linkedin.com/in/justin-mclellan-870431286
- https://www.instagram.com/laughtonteam/
- https://www.facebook.com/laughtonteam/

Follow Real Estate Team OS:
- https://www.instagram.com/realestateteamos/
- https://www.tiktok.com/@realestateteamos

Learn more about Real Estate Team OS:
- https://www.realestateteamos.com/subscribe/
- https://linktr.ee/realestateteamos

Get subscriber-only episodes instantly, plus email-exclusive insights and guest previews every week - sign up at https://www.realestateteamos.com/subscribe

Get subscriber-only episodes instantly, plus email-exclusive insights and guest previews every week - sign up at https://www.realestateteamos.com/subscribe

Go inside a top-ten team in the nation ($1B in sales volume and nearly 2,500 transaction sides in 2023) in this Inside The Team episode with Michelle Bleach, Regional Team Lead for The Laughton Team in Phoenix, Arizona.

Learn about Michelle’s path from real estate agent to team leader to leader of team leaders - and the development of and transition into her role as Regional Team Lead (with stops as a trainer and mentor along the way!).

Get tips for more effective coaching. Find out what makes The Laughton Team unique for agents, staff, and team leaders alike. And hear her advice for agents thinking about starting or joining a real estate team.

Watch or listen for insights into:

- Processes and procedures as roadmaps

- How she tripled her annual sales production when she joined The Laughton Team

- Ways to turn online opportunities into a sustainable book of business (and help others do the same!)

- How to successfully transition from peer to leader of peers

- How the leadership team stays on the same page and speaks the same language through a leadership development program and coach

- Key elements of an effective coaching conversation, how to be a more effective coach, and how to be more coachable

- When groups and teams get together in person (vs remotely)

- How they’re evolving support of teams within the regional branches

- Which agents should join teams (and few tips to find the right one)

- What’s ahead for her, her role, and the team leaders in the next year or two

At the end, learn how a relationship created at the start of her career still benefits Michelle today!

For more on Levels 1-4 of the agent journey inside The Laughton Team, watch or listen to the first two episodes in this Inside The Team series with founder George Laughton and COO Billy Hobbs!

Connect with Michelle Bleach and The Laughton Team:

- https://myphoenixhomesearch.com/team/michelle-bleach

- https://www.linkedin.com/in/michelle-alcorn-bleach-84463924/

- https://www.instagram.com/laughtonteam/
- https://www.facebook.com/laughtonteam/

Follow Real Estate Team OS:
- https://www.instagram.com/realestateteamos/
- https://www.tiktok.com/@realestateteamos

Learn more about Real Estate Team OS:
- https://www.realestateteamos.com/subscribe/
- https://linktr.ee/realestateteamos

Get subscriber-only episodes instantly, plus email-exclusive insights and guest previews every week - sign up at https://www.realestateteamos.com/subscribe

Get subscriber-only episodes instantly, plus email-exclusive insights and guest previews every week - sign up at https://www.realestateteamos.com/subscribe

Go inside a top-ten team in the nation ($1B in sales volume and nearly 2,500 transaction sides in 2023) in this Inside The Team episode with Billy Hobbs, Chief Operating Officer for The Laughton Team in Phoenix, Arizona.

In this conversation, Billy shares his path to the COO role (which includes experience as an agent, broker, and team leader), the nuanced and mutually beneficial system of splits and services they’ve designed to engage and retain agents, and tips for connecting and communicating with hundreds of team members across regional offices, teams within the team, and subcultures.

Watch or listen in particular for the critical role that pilots and iterations have made throughout their team journey.

Watch or listen for insights into:

- Hiring for and celebrating the pursuit of excellence

- His path from agent to broker to team leader to ops leader - including an indicator of who’s a good fit for a COO role

- Team growth from 30 agents, 3 staff, and 1 office to 200 agents, 75 staff, and 6 office to 235 agents, 27 staff, and 5 offices

- The critical role of pilots and experiments and the two filters to define success

- The four levels of splits and services within the team (and how it’s changed from the first iteration to the third)

- Tips for supporting teams within the team (and the value of subcultures within the team)

- The importance of building with humans then driving efficiency with systems and of being willing to lead with ops investments, not just to lead with revenue

- Why the team model is so relevant in today’s market and why they operate according to that business model

- What’s ahead in this Inside The Team series with The Laughton Team

At the end, learn about a team that found success even though they weren’t the most talented team.

Connect with Billy Hobbs and The Laughton Team:
- https://myphoenixhomesearch.com/team/billy-hobbs
- https://www.instagram.com/laughtonteam/
‍- https://www.facebook.com/laughtonteam/
- https://www.linkedin.com/in/billy-hobbs/

Follow Real Estate Team OS:
- https://www.instagram.com/realestateteamos/
- https://www.tiktok.com/@realestateteamos

Learn more about Real Estate Team OS:
- https://www.realestateteamos.com/subscribe/
- https://linktr.ee/realestateteamos

Get subscriber-only episodes instantly, plus email-exclusive insights and guest previews every week - sign up at https://www.realestateteamos.com/subscribe