The Resin Mastery Podcast opened with breaking news: a tragic crash in Phoenix where a pickup truck slammed into the iCoat building, caught fire, and killed the driver. This was the third such accident at the same intersection, underscoring its dangers. The fire destroyed thousands of gallons of epoxy and much of the warehouse’s equipment. Despite widespread news coverage and initial devastation, the iCoat team immediately assessed the damage, dealt with security concerns, and sought temporary solutions to keep operations moving. Their resilience ensured only a few days of downtime before they resumed serving customers.

What stood out most was the support from their loyal customer base. Even during the disruption, clients chose to wait for iCoat’s products instead of switching suppliers, showing the strength of the company’s relationships and reputation. The team adapted quickly, using temporary facilities and then transitioning into a new warehouse space in Tempe. Security, cleanup, and insurance claims brought added stress, but the business pressed forward. For Tim, the company’s leader, staying calm and focused reflected lessons learned from his father, when something big happens, you simply have to move forward.

Amid recovery, iCoat also announced two milestones: Rachel’s upcoming wedding and the release of HV Ultra, a new casting epoxy developed over years of research and testing. HV Ultra isn’t replacing their standard HB epoxy but adds new benefits, such as improved clarity, stronger bubble release, and the ability to pour deeper volumes. To celebrate Rachel’s wedding, the company’s resilience, and the new product launch, iCoat unveiled a contest with major prizes—including gallons of epoxy and a paid bouquet preservation. Together, these moments symbolize not only overcoming hardship but also entering a season of growth and celebration.

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The Resin Mastery Podcast welcomes listeners to the hectic but rewarding wedding season, highlighting the unique pressures faced by preservation artists working with brides’ floral arrangements. Hosts Ian and Rachel discuss the intense demand this time of year, with a surge in weddings resulting in overlapping projects, tight deadlines, and significant emotional stakes for every piece produced. Artists are encouraged to set clear client expectations, use checklists, implement written schedules, and maintain robust client communication, potentially through tools like Trello, to manage workflow and reduce burnout.

Recognizing the risk of exhaustion, the podcast emphasizes the importance of realistic business strategies: pricing that reflects peak-season demand, strategic use of rush fees and seasonal premiums, outsourcing admin or social tasks, networking with other artists to share workloads, and always having detailed contracts. The show also delves into the emotional realities artists, particularly women, face when balancing perfectionism, stress, and the challenge of not letting personal well-being fall by the wayside. Rachel shares the metaphor of “waffles and spaghetti” to illustrate how women process stress and organization, offering advice on building in self-care, community support, and “prepared spontaneity” to handle the unexpected.

In closing, the episode invites the community to participate in an upcoming treasure hunt competition to preserve Rachel’s wedding bouquet, using the special word “———“ as a clue, and underscores the ongoing opportunities in the resin art field. The hosts encourage artists to network, tell their stories, and adapt business practices to thrive, assuring them that although this niche is booming and at times overwhelming, with the right support and strategies, artists can succeed while maintaining their well-being and passion for the craft.

https://icoatepoxy.com

tel: +1 602-258-1114

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Podcast management by www.globalcreativegroup.com

Labor Day marks a significant transitional period both in work and in life, as many reflect on the past eight months and prepare for the coming busy season. It's a time for rest and renewal—a welcome break to spend with family, appreciate the year's achievements, and plan for what lies ahead. The podcast hosts emphasize the importance of pausing during this long weekend not only to relax but also to gather momentum for the busy final months of the year, which are filled with holidays and opportunities for both personal and professional growth.

The discussion highlights the value of handmade arts, especially within the resin and crafts community. Labor Day, originally created to honor American workers, takes on a deeper meaning for artisans who turn their passions into thriving businesses. The hosts encourage these creators not to lose sight of their impact, noting that despite fluctuations in demand or increased competition, their work is meaningful and appreciated. With the upcoming wedding season—where a significant portion of U.S. weddings occur in September and October—there are ample opportunities for artists to tailor products such as bouquet preservations, custom gifts, and more, tapping into a market that still has plenty of room for newcomers and creative solutions.

Finally, the episode urges creators to be strategic and inventive in their marketing efforts as they head into the busiest sales period of the year. Suggestions include leveraging both online and grassroots tactics, from maintaining a strong Instagram presence to placing QR codes at local coffee shops or gyms and reaching out to wedding planners. As consumer trends shift toward personalized, sustainable, and value-aligned purchases, artisans are reminded to communicate what makes their products unique. The closing message is one of encouragement: enjoy Labor Day, celebrate achievements, and gear up for a successful and meaningful end to the year.

https://icoatepoxy.com

tel: +1 602-258-1114

https://www.facebook.com/iCoatProducts/

Instagram @icoat.epoxy

https://icoatepoxy.com/ai-agent/

Podcast management by www.globalcreativegroup.com