Nowadays smartphones are an ubiquitous part of many civilizations, but not so long ago telephones of any sort were a rare commodity -- and the infrastructure was enormously expensive. When telephones hit the mass market, companies focused on densely-populated urban areas, leaving rural communities with no hope of getting a phone line. Until, that is, a group of MacGyver-esque farmers figured out an ingenious way to connect not just themselves, but everyone in their town.

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Imagine grabbing a box of (at best) mid cereal, only to discover the greatest game, free withing the box. Imagine making an entire game based on an oft-maligned Olympic mascot! In the second episode of this two-part series, Ben, Noel and Max explore the ridiculous past, present and future of video game tie-ins.

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Cast your memories back to the strange days of the 1980s and 1990s -- boy howdy, things were weird. At some point, marketing executives the world round realized that video games could be a new, powerful field of advertising. In the first part of this special two-part series, Ben, Noel and Max dive into the ridiculous evolution of video game tie-ins, from soda pop mascots to the notorious Noid of Domino's pizza (along with the tragic story behind the fall of the Noid).

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