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Sales Influence - Why People Buy!

Sales Influence - Why People Buy!

Auteur(s): Victor Antonio
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À propos de cet audio

I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buyers are more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How People Buy"! Using the latest studies in consumer behavior and neuromarketing, you'll learn new ways to sell more effectively! Gestion et leadership Économie
Épisodes
  • The Enemy of Success - Sales Influence Podcast - SIP 571
    Jul 2 2025

    Victor discusses how boredom is the greatest obstacle to achieving success. He asserts that successful individuals push through repetitive, mundane tasks, understanding that mastery and cumulative progress require consistent effort, even when unexciting. The clarity of purpose and a long-term vision can compel one to persist through boredom, avoiding the common pitfall of seeking novelty and distraction.

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    10 min
  • 4 Time Saving Strategies - Sales Influence Podcast - SIP 570
    Jun 25 2025
    Time Management Strategies

    🕒 Automate, eliminate, simplify, and amplify tasks and processes to improve time management and task efficiency.

    💻 Utilize software and technology to automate repetitive tasks, potentially saving 30 seconds per call, which can accumulate to significant time savings over 100 calls per day and 22 days per month.

    Productivity Enhancement

    🚫 Eliminate non-essential tasks and habits like checking social media during work hours to free up time for high-leverage activities.

    🔍 Apply the Eisenhower Matrix to prioritize tasks based on urgency and importance, focusing on critical tasks first to maximize efficiency.

    Process Optimization

    🔄 Simplify complex tasks by breaking them down into smaller steps and using software to streamline processes, such as pre-loading marketing content into a calendar and automating CRM updates.

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    8 min
  • Top 25% Of Salespeople - Sales Influence Podcast - SIP 569
    Jun 23 2025
    Skill Accumulation Strategy
    1. 🎯 Focus on mastering four high-leverage activities: cold calling, presentations/demos, influence/persuasion, and time management, aiming to be in the top 25% of each rather than the absolute best.

    2. 💡 The aggregate of multiple skills is key to becoming a top salesperson, approximating excellence in several areas instead of striving for perfection in one.
    Mindset Shift
    1. 🧠 Shift your mindset from trying to be the absolute best to aiming for the top 25% of great salespeople, making success more achievable and less discouraging.
    Focus and Efficiency
    1. 🎯 Choose four high-leverage activities to concentrate on, rather than attempting to excel at everything in sales.
    Skill Development Approach
    1. 📈 Accumulate skills in four areas by aiming for the top 25% in each, rather than pursuing absolute mastery in a single domain.
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    8 min

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