🚨 DON'T MISS COMMERCE ROUNDTABLE NEXT WEEK: https://commerceroundtable.com/ (Use Code: BOLD for a special discount when you register) Blasting random emails and calling them campaigns is not a strategy. Only 2% of the emails brands send are automations, yet they drive about 40% of email revenue. In this episode of Shopify1Percent, I sit down with Jimmy Kim, cofounder of Sendlane and host of The ASOM Pod, to dig into how Shopify merchants can flip retention into their biggest profit driver. From RFM segmentation to automations that print money while you sleep, this is one you don’t want to miss.

Key Take-aways

• Why only 2% of emails being automations is the biggest missed opportunity in ecommerce

• The compounding effect of repeat purchases (26% more likely to buy after order two, 39% after order three, 48% after order four)

• Tactical strategies to make automations like abandoned cart, post-purchase, and shipping updates do the heavy lifting

• How SMS can drive instant results when used smartly alongside email

• Why Shopify merchants need to obsess over CLTV-to-CAC ratio, not just ROAS

• Practical ways to segment customers using RFM analysis without overcomplicating things

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Resources & Links Mentioned in the Show Jimmy Kim on LinkedIn: https://www.linkedin.com/in/jimmykim Sendlane: https://www.shopify.com Bold Commerce Apps: https://boldcommerce.com/shopify

🎬 🍿Today's episode was based on this video. https://youtu.be/z10ea3mj_BQ

The podcast will make sense if you're listening to just the audio version, but there is a lot more value in the visuals in the video if you're able to watch.

Black Friday as gotten boring... It's the same old sales every year, confusing coupon codes, no emotional connection, and brands are standing out less and less in the inbox.

What if your best customers never had to touch a coupon code again and instantly saw their VIP pricing the second they logged in? And not just saw VIP pricing, but FELT like a VIP. In today’s 1% Win, I break down how you can unlock true member-style pricing on Shopify. With 79% of consumers saying loyalty programs make them more likely to stick with a brand, and VIP shoppers spending 3x more than average customers, this simple tweak will transform your revenue.

Key Take-aways 💡 Why traditional discount codes actually frustrate customers—and how to fix it. 👑 How member-style pricing builds loyalty and creates a true “VIP experience.” 🚀 The impact of segmenting pricing by spend, purchase history, or customer tags. 🛒 How to set up unlimited price groups in Shopify without complicated workarounds. 📈 Why eliminating friction in pricing boosts conversion and long-term customer value.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

If you’re still treating TikTok like “just another social channel,” you’re leaving Shopify revenue on the table. TikTok Shop isn’t a toy, it’s a MASSIVE sales engine. Global GMV doubled to roughly $26.2B in H1 2025, and the platform now pushes all Shop ads into GMV Max to optimize for conversions, not vanity metrics. In this episode, I sit down with Jordan West of Social Commerce Club to unpack a practical playbook for Shopify brands: creator-led selling, the blitz-launch strategy, and how to sync orders back to Shopify without chaos. TikTok is becoming a primary sales channel.

• Why TikTok Shop is a sales channel, not “just content,” and how creator incentives make it perform like commission-only sales at scale.

• The Blitz Launch: seed 100 to 200 creators, stack spend on day one, let GMV Max amplify the winners, and trigger the flywheel of organic plus paid.

• Smart commissioning: when a seemingly “high” 40 percent organic commission can actually beat your blended paid CAC math.

• The new ad reality: GMV Max becomes the default for Shop ads, so success hinges on more tagged UGC and broader creative variety.

• Product fit and pricing: why sub-$100 AOV with bundle options tends to work best for TikTok Shop, and when to think twice about high-AOV categories.

• Ops without headaches: use a connector to push TikTok orders back into Shopify for fulfillment and returns.

• Creator sourcing at scale: how to find, brief, and manage creators with discovery tools and off-platform communities that keep momentum high.

• Market proof points: TikTok’s shopper base and adoption continue to surge, with tens of millions of US buyers and majority consumer penetration.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Social Commerce Club: https://www.youtube.com/@jordantwestecom Jordan West on X: https://x.com/jordantwestecom TikTok Shop Affiliate Center: https://ads.tiktok.com/help/article/gmv-max-migration-tiktok-shop-ads ShoppeDance VeriSync for Shopify-TikTok sync: https://www.aftership.com/feed AfterShip Feed on Shopify App Store: https://reacherapp.com Kalodata – TikTok Shop analytics: https://www.shopify.com/plus Bold Commerce Apps for Shopify: https://www.boldcommerce.com/shopify