Page de couverture de Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode

Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode

Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode

Auteur(s): Jay Myers
Écouter gratuitement

The Best Shopify podcast for Growth 📈. Join the top Shopify brands and ecommece operators as we dive into what really grows your Shopify business!

The Best Shopify podcast for ecommerce brands and operators who want real growth. Hosted by Jay Myers, a 17-year Shopify vet and co-founder of Bold Commerce, Shopify1Percent is built for serious Shopify merchants who want practical advice, not theory, and proven strategies used by the best brands on Shopify.

Jay has run stores on Shopify since 2009, and co-founded Bold Commerce in 2012, becoming one of the largest Shopify partners ever. Since 2012, over 800,000 Shopify stores have used Bold apps to increase sales, and now Jay is helping stores grow through his weekly podcast.

Our goal with this show is to interview the absolute very best in the Shopify space to give you actionable advice on how to grow your Shopify store to the very best it can be!

Copyright 2024 All rights reserved. Gestion et leadership Économie
Épisodes
  • What's Working For Influencer Marketing in 2026, and How Shopify Brands Are Using "The Influencer Pyramid".

    What's Working For Influencer Marketing in 2026, and How Shopify Brands Are Using "The Influencer Pyramid".
    May 28 2026
    Most Shopify brands have no idea their affiliate program is quietly bleeding cash. We're talking 15% fraud on average, 70% of real influencer-driven revenue going completely uncaptured, and dashboards that are basically telling you what you want to hear instead of the truth. Globally, ad fraud cost brands an estimated $84 billion last year, and a brutal chunk of that is hiding inside Shopify affiliate programs right now. In this episode, Yash Chavan, founder of SARAL and the brand new SATHI, pulls back the curtain on what's actually happening, why your affiliate platform is incentivized to lie to you, and exactly how to fix it. So if you're asking yourself "how do I detect affiliate fraud on my Shopify store" or "what's the best affiliate marketing platform for Shopify brands in 2026", this episode is for you! 💡 KEY TAKE-AWAYS: Why your Shopify affiliate platform is literally incentivized to lie to you (and what to look at instead)The "Influencer Illuminati" pyramid framework Yash uses to help brands build affiliate programs that actually compoundThe 5 main types of affiliate fraud bleeding your Shopify margin right now (coupon hijacking, self-referrals, paid ad cannibalization, click farms, refund fraud)Why last-click attribution is killing your best affiliates, and what cookieless multi-touch attribution looks like in practiceThe single fastest tell that your Shopify affiliate program is broken before you even open a spreadsheetHow ChatGPT is now scraping coupon codes from Instagram and quietly destroying your discount strategyThe real reason your "Google Ads are crushing it" might just be your influencer program doing all the workA wild story about a Shopify affiliate running ads from a beach in another country and making six figures a month off one brandWhat 80/20 actually looks like inside a healthy affiliate program, and what to do with your top 20%Where AI is genuinely moving the needle in influencer and affiliate marketing right now (and where it's just hype) 🛠️ RESOURCES & LINKS MENTIONED IN SHOW: SATHI (the new affiliate platform for Shopify brands): https://mysathi.ioSARAL (Yash's influencer marketing platform): https://www.getsaral.comYash Chavan on LinkedIn: https://www.linkedin.com/in/yctheman/Yash on X / Twitter: https://x.com/ycthemanBrick (the phone-locking brand mentioned in the episode): https://www.getbrick.appHoney browser extension lawsuit (referenced in the fraud discussion)Grüns, Spacegoods, and Slumberkins (brands running on SARAL) ⭐️⭐️⭐️⭐️ SPECIAL OFFER ⭐️⭐️⭐️⭐️⭐️ SATHI is private access only right now, but our listeners can use code JAY when signing up and it will bump you to the front of the line and give you 20% off plus get full white glove onboarding service with an affiliate expert. Sign up here: https://www.mysathi.io/
    Voir plus Voir moins
    1 h et 9 min
  • Why Are Shopify Brands Quietly Spending Millions on... Postcards?

    Why Are Shopify Brands Quietly Spending Millions on... Postcards?
    Apr 27 2026

    Is Direct Mail the Meta of 2016 All Over Again? It might be why 82% of the Top 1,000 Shopify Brands Mailing Postcards 😉. I mean, paid acquisition is essentially broken. Attribution is a fantasy, and your Meta dashboard is basically a slot machine at this point. So when I started hearing Shopify brands quietly crushing it with direct mail (yes, the thing your grandma still gets), I had to dig in. I sat down with Neal Goyal, SVP at PostPilot, to break down how direct mail became the sleeper performance channel for Shopify brands in 2026. We're talking 100% open rates, 9 to 12 touchpoints per piece, and brands pouring millions into postcards because they actually print 4 to 5x ROAS. If you run a Shopify store and you're tired of watching CAC eat your margins alive, this one's for you.

    💡 KEY TAKE-AWAYS:

    • Why Neal calls direct mail "the Meta of 2016" (and why getting in now matters)
    • How 82% of the top 1,000 Shopify brands are already mailing... are you?
    • The sleeper acquisition play most Shopify merchants don't know exists yet
    • How do you actually retarget anonymous Shopify website visitors with a postcard?
    • What's the one type of mail that converts WITHOUT a single offer or discount?
    • Why your "suppressed" Klaviyo list is leaving real Shopify revenue on the table
    • The supplement brand trick that turns one product into 4 personalized campaigns
    • How much does this actually cost? (Spoiler: less than your daily Starbucks)
    • The exact mistake brands make on their first direct mail campaign
    • Why Neal moved from SaaS to ad spend (and what it says about the future of Shopify apps)

    🛠️ RESOURCES & LINKS MENTIONED IN SHOW:

    • PostPilot: https://www.postpilot.com
    • Neal Goyal on LinkedIn: https://www.linkedin.com/in/nealgoyal/
    • Klaviyo: https://www.klaviyo.com
    • AG1 / Kat Cole story (referenced): https://drinkag1.com
    • Shopify: https://www.shopify.com

    🎁 SPECIAL OFFER FOR SHOPIFY 1% LISTENERS: Neal is hooking up Shopify 1% listeners with a 25% match on your PostPilot pilot spend. Start with $5K, get $1,250 in free spend. Start with $25K, get $5,000. Sky's the limit. DM Neal directly on LinkedIn and tell him you came from the Shopify 1% Podcast.
    Voir plus Voir moins
    47 min
  • Have Shopify Brands A/B Tested Themselves Into Invisibility? Philip Jackson calls it "The Sea of Sameness"

    Have Shopify Brands A/B Tested Themselves Into Invisibility? Philip Jackson calls it "The Sea of Sameness"
    Apr 9 2026
    Every Shopify store on the internet looks the same. Same theme. Same apps. Same AI generated copy. Same "premium" product photos. Future Commerce ran a study where they stripped the logos off major retailer websites and shoppers literally couldn't tell them apart. With over 5 million Shopify stores worldwide and ecommerce conversion rates averaging a brutal 1.4%, sameness is the silent killer of your brand. In this episode, I sit down with Phillip Jackson, CEO of Future Commerce, to talk about why every Shopify store has become invisible, and exactly what to do about it. 💡 Key Take-aways Why have we A/B tested ourselves into a "Sea of Sameness" and what does it actually cost your Shopify store?If your customer can't tell the difference between you and your competitor, why on earth would they pick you?The shocking reason a $1,000 lottery win in your neighborhood raises your odds of bankruptcy (and what it has to do with your tech stack)What's the difference between a brand and a logo with a nice Instagram grid?Why the CEO of McDonald's awkwardly biting a burger on camera is actually a masterclass in brand buildingThe "format" trick that turns viral moments into long term brand assets (the Grimace Shake explained)How Phillip's Future Commerce site grew organic traffic by 170% in one year thanks to ChatGPT and ClaudeIs AEO (Answer Engine Optimization) the new SEO, and is this the biggest arbitrage opportunity since 2016 Facebook ads?The single thing every Shopify merchant will regret ignoring in 2026Why "beating one drum" beats posting 10 different things a week (and how to escape the content hamster wheel)The lesser known Shopify brand Phillip says you should be watching right now 🛠️ Resources & Links Mentioned in the Show Future Commerce: https://www.futurecommerce.comPhillip Jackson on LinkedIn: https://www.linkedin.com/in/philwinklePhillip Jackson on X: https://x.com/philwinkleLORE (Phillip's newest book from Future Commerce): https://store.futurecommerce.com/products/lore-journal-2025 VISIONS Summit (Future Commerce's annual event): https://visions.futurecommerce.comFuture Commerce Podcast: https://www.futurecommerce.com/episodes Higher Dose (the Shopify brand Phillip says to watch): https://higherdose.comAlex Krefeld's Know Best Practices: https://www.knowbestpractices.comAhrefs Brand Radar (for AEO/SEO tracking): https://ahrefs.com/brand-radarShopify Sidekick: https://www.shopify.com/magicAG1 (referenced for great brand consistency): https://drinkag1.com Want to be a guest on the Shopify 1% Podcast? Head to https://www.shopify1percent.com and submit your name. We're always looking for great Shopify experts, Shopify merchants, and Shopify partners to share their wins, hacks, and growth strategies with our audience of Shopify store owners.
    Voir plus Voir moins
    56 min
Tout
Les plus pertinents
I love this podcast and it has been a game-changer for me! The insights, especially about Vediowise and improving the menus bar are just a few things I changed up right away on my site.

Implementing the visual communication strategies discussed has transformed how I present information, making my content more easy to navigate and more appealing. Additionally, the advice on optimizing my menus has led to a much better user experience on my website.

Overall, I highly recommend this podcast to anyone looking to enhance their skills and apply practical ideas for immediate improvement!

Actual tips that I've implemented right away

Un problème est survenu. Veuillez réessayer dans quelques minutes.