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Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode

Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode

Auteur(s): Jay Myers
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The Best Shopify podcast for Growth 📈. Join the top Shopify brands and ecommece operators as we dive into what really grows your Shopify business!

The Best Shopify podcast for ecommerce brands and operators who want real growth. Hosted by Jay Myers, a 17-year Shopify vet and co-founder of Bold Commerce, Shopify1Percent is built for serious Shopify merchants who want practical advice, not theory, and proven strategies used by the best brands on Shopify.

Jay has run stores on Shopify since 2009, and co-founded Bold Commerce in 2012, becoming one of the largest Shopify partners ever. Since 2012, over 800,000 Shopify stores have used Bold apps to increase sales, and now Jay is helping stores grow through his weekly podcast.

Our goal with this show is to interview the absolute very best in the Shopify space to give you actionable advice on how to grow your Shopify store to the very best it can be!

Copyright 2024 All rights reserved. Gestion et leadership Économie
Épisodes
  • MicroCopy Magic. Those Little Words Under Your Shopify Buttons That Make All The Difference

    MicroCopy Magic. Those Little Words Under Your Shopify Buttons That Make All The Difference
    Jan 31 2026
    Most Shopify stores are not losing sales because their ads are bad. They’re losing sales because of the smallest little words on their store!. In this episode, I roast the innocent-looking “Shipping calculated at checkout” and explain why it quietly trains buyers to expect a surprise. Baymard’s research puts numbers on the pain: around 70% of carts are abandoned, and 39% of shoppers bail when extra costs feel too high, with another 14% leaving when they can’t see the total upfront. This is Shopify conversion fuel, hiding in plain sight. Key Take-aways Are six tiny words underneath your Shopify buttons quietly nuking conversion? What does “microcopy” actually do in the buyer’s brain: friction removal, uncertainty reduction, momentum protection? Why does vague copy create fear even when you think it’s “neutral”? How do you replace hype-y “premium quality” wallpaper with what I call operational truth? Where is the point of commitment on your Shopify PDP, cart drawer, and checkout, and what should it say right there? Which microcopy lines have the highest ROI to fix first (and why it’s usually under Add to Cart)? How do you turn microcopy into a content system using Shopify metafields and metaobjects so you’re not begging a developer forever? What should you test for 7 days, and which 3 metrics tell you if the change printed money? 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Baymard cart abandonment stats and reasons: https://baymard.com/lists/cart-abandonment-rateShop Pay conversion lift (Shopify): https://www.shopify.com/ca/blog/shop-pay-checkoutShopify Checkout overview (enterprise): https://www.shopify.com/ca/enterprise/blog/shopify-checkoutShopify Flow (app): https://apps.shopify.com/flowShopify Flow (help docs): https://help.shopify.com/en/manual/shopify-flowShopify customer segments (help docs): https://help.shopify.com/en/manual/customers/customer-segmentationCreating customer segments: https://help.shopify.com/en/manual/customers/customer-segmentation/create-customer-segmentsShopify metafields (help docs): https://help.shopify.com/en/manual/custom-data/metafieldsShopify metaobjects (help docs): https://help.shopify.com/en/manual/custom-data/metaobjectsCheckout Blocks app (Shopify App Store): https://apps.shopify.com/checkout-blocksCheckout Blocks app (Shopify help docs): https://help.shopify.com/en/manual/checkout-settings/checkout-blocksShogun A/B Testing (Shopify App Store): https://apps.shopify.com/shogun-ab-testingIntelligems A/B Testing (Shopify App Store): https://apps.shopify.com/intelligemsSteve Madden (example): https://www.stevemadden.comColourPop (example): https://colourpop.comBÉIS (example): https://beistravel.comDomino’s Tracker (story reference): https://www.dominos.com/en/tracker
    Voir plus Voir moins
    25 min
  • Robots With Pens: How Handwritten Notes Are Turning Shopify Customers Into Raving Fans

    Robots With Pens: How Handwritten Notes Are Turning Shopify Customers Into Raving Fans
    Jan 27 2026

    Handwritten notes are all the craze! The reason? We are getting worse at the easiest part of ecommerce, making people feel like humans. David Wachs, CEO of Handwrytten, explains why a real handwritten note (yes, real pen) can beat the 135+ emails a day noise, lift repeat purchases, reviews, and referrals, and turn your Shopify store into the brand people actually

    Key Take-aways

    • Why are open rates for handwritten envelopes three times higher than standard printed mail?

    • Can a robot actually use a real pen to mimic human nuance without looking like a total fraud?

    • Is it possible to trigger a physical, handwritten note automatically when a customer hits a specific lifetime spend threshold on Shopify?

    • Why did one company find that intentionally "screwing up" followed by a handwritten win-back note led to a higher LTV than a perfect customer experience?

    • How can you use uniquely trackable QR codes on physical cards to see exactly which customers are coming back to your store?

    • What are the two biggest mistakes brands make that immediately ruin the "sincerity" of a physical note?

    Bottom line: it’s a simple, emotional way to stand out. In a world of 100+ daily emails, a real handwritten card is memorable, it says “you matter” in a way a promo email never will.

    🫶 Support the amazing sponsors that make this show possible 🫶

    Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

    (plus most report paying about half the price of Klaviyo 🤫)

    🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

    Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

    Try Bold apps for free here: shopify1percent.com/bold

    Resources & Links Mentioned in the Show
    • Handwrytten Shopify integration page: https://www.handwrytten.com/integrations/shopify/
    • Handwrytten Shopify App Store listing: https://shopify.pxf.io/19EdgR
    • Creating Superfans (Brittany Hodak): https://brittanyhodak.com/book
    • Klaviyo: https://www.klaviyo.com
    • Zapier: https://zapier.com

    Special offer mentioned: Request a free sample kit from Handwrytten (link above).
    Voir plus Voir moins
    46 min
  • Where Did All Your Shopify Traffic Go??

    Where Did All Your Shopify Traffic Go??
    Jan 14 2026

    Your Shopify traffic didn't disappear; it just got smarter and moved to AI agents. While you were busy optimizing meta tags for 2015, 84% of e-commerce brands started integrating AI, and the ones doing it right are seeing a 30% higher AOV on orders found through AI search. If you aren't optimizing for "Answer Engines," you are basically invisible to the modern shopper. I sat down with Nihar Kulkarni from Roswell NYC to discuss why the old agency model is dead and how to make sure the robots actually recommend your products.

    Key Take-aways

    • Why silos are killing your growth and how integrated creative and media teams generate a 20% lift in conversion rates.
    • Are you optimizing for AEO and GEO? If you don't know what those acronyms mean, you are already behind.
    • The "LLMs.txt" file is the new sitemap. Learn why you need to add this simple text file to your Shopify store immediately to feed the AI bots.
    • Why agencies have to stop billing for hands and start billing for brains before AI replaces the execution work entirely.
    • The massive retention mistake most brands make on Black Friday (hint: stop emailing people who just bought from you).
    • How to reverse engineer your retention strategy to ensure 30% of your revenue comes from email and SMS.
    🫶 Support the amazing sponsors that make this show possible 🫶

    Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

    (plus most report paying about half the price of Klaviyo 🤫)

    🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

    Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

    Try Bold apps for free here: shopify1percent.com/bold

    Resources & Links Mentioned in the Show

    Roswell NYC: https://roswell.nyc

    Nihar Kulkarni on LinkedIn: https://www.linkedin.com/in/niharkulkarni/

    Diane von Furstenberg (DVF): https://www.dvf.com

    Gorgias Helpdesk: https://www.gorgias.com

    Sienna AI: https://www.sienna.ai

    Attentive: https://www.attentive.com

    Yotpo: https://www.yotpo.com

    Judge.me: https://judge.me

    Reviews.io: https://www.reviews.io

    Perplexity AI: https://www.perplexity.ai

    Shop App: https://shop.app

    Bold Commerce: https://www.boldcommerce.com

    Bold Match: https://boldmatch.com/

    Voir plus Voir moins
    43 min
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Implementing the visual communication strategies discussed has transformed how I present information, making my content more easy to navigate and more appealing. Additionally, the advice on optimizing my menus has led to a much better user experience on my website.

Overall, I highly recommend this podcast to anyone looking to enhance their skills and apply practical ideas for immediate improvement!

Actual tips that I've implemented right away

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