Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode cover art

Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode

Shopify1Percent - The Best Shopify Podcast To Make Your Ecommerce Business 1% Better Every Episode

Written by: Jay Myers
Listen for free

The Best Shopify podcast for Growth 📈. Join the top Shopify brands and ecommece operators as we dive into what really grows your Shopify business!

The Best Shopify podcast for ecommerce brands and operators who want real growth. Hosted by Jay Myers, a 17-year Shopify vet and co-founder of Bold Commerce, Shopify1Percent is built for serious Shopify merchants who want practical advice, not theory, and proven strategies used by the best brands on Shopify.

Jay has run stores on Shopify since 2009, and co-founded Bold Commerce in 2012, becoming one of the largest Shopify partners ever. Since 2012, over 800,000 Shopify stores have used Bold apps to increase sales, and now Jay is helping stores grow through his weekly podcast.

Our goal with this show is to interview the absolute very best in the Shopify space to give you actionable advice on how to grow your Shopify store to the very best it can be!

Copyright 2024 All rights reserved. Economics Management & Leadership
Episodes
  • The $3 Box Insert That Kept Shopify Customers Coming Back

    The $3 Box Insert That Kept Shopify Customers Coming Back
    Sep 22 2026
    How do I get more repeat customers on Shopify? Wes Buckwalter, founder of Seattle Shopify agency SeaMonster Studios, says it starts with about three bucks. He'd rather put $3 of free samples in a customer's box than spend $29 finding the next new one, and a lot of the merchants he talks to never looked at it that way. Then say thank you like you mean it. One brand Wes works with has the owner handwrite a card for every order: "I'm the owner... I actually wrote this card, and thank you." So if you're asking yourself "Do handwritten thank-you notes actually get customers to buy again?" or "Can my Shopify store get sued if it isn't accessible?", this episode is for you. And if you just want to know why Wes has an employee whose actual job title is Captain Accessible, same deal. 💡 KEY TAKE-AWAYS: Why Wes says "it's not about loyalty, it's about affinity," and what earns a customer's second orderThe rule I stole from the founder of Handwrytten about what never goes in your first thank-you noteHow one vitamin brand got Wes to buy five products he wasn't shopping forWhy nobody brags to their friends about your $50 block of cheese, and what they talk about insteadWhy Wes calls accessibility overlay widgets "essentially placebo," and how they can make your store a lawsuit targetThe AI accessibility tool Wes figures gets a store 50 to 75% of the way there, and why a human still has to check its work ⭐️ Support these amazing partners who make this show possible 👇 REWIND The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks. In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever. 🚨 Our listeners get an extra full month of free FREE protection and backups: https://www.shopify1percent.com/rewind/ OMNISEND I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion. PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.) 🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend 🛠️ RESOURCES & LINKS MENTIONED IN SHOW: SeaMonster Studios: https://seamonsterstudios.comWes Buckwalter on LinkedIn: https://www.linkedin.com/in/seamonsterwesTestParty: https://testparty.aiOverlay Fact Sheet: https://overlayfactsheet.comHandwrytten: https://www.handwrytten.comMy episode with David Wachs of Handwrytten: https://shopify1percent.podbean.com/e/robots-with-pens-how-handwritten-notes-turn-customers-into-fansPostPilot: https://www.postpilot.comWeb Content Accessibility Guidelines (WCAG): https://www.w3.org/WAI/standards-guidelines/wcag/ Free store audit (performance, accessibility and conversions) from Wes for Shopify1Percent listeners: mention the show on the contact form at https://seamonsterstudios.com or email wes@seamonsterstudios.com Got a question for the show? Hit Ask a Question at https://www.shopify1percent.com
    Show more Show less
    1 hr
  • What Happens When AI, or a Shopify App Deletes Your Data?

    What Happens When AI, or a Shopify App Deletes Your Data?
    Sep 18 2026
    Shopify's official backup instructions include the step "copy and paste your blog posts," and that tells you most of what you need to know about who's responsible for your store's data. I read all sixteen sections of Shopify's terms of service, and section 9.9 says that when an app you installed modifies or deletes your data, Shopify isn't responsible. You are. Same goes for your staff, your freelancer, and the AI agents more merchants are handing the keys to. I walk through the four free safety nets already sitting in your Shopify admin, exactly where each one stops, and the 15-minute Undo Map that shows what your store could actually get back today. Download the Shopify Undo Map -->> https://www.shopify1percent.com/downloads/undo-map/ KEY TAKEAWAYS If an app, a staff member, or an AI agent wipes your products, who is responsible under Shopify's terms?Why should you archive Shopify products and never delete them?What do the four free safety nets in your Shopify admin cover, and where does each one stop?Is a CSV export really a backup if your images come out as links?What five questions should you ask any Shopify backup app before you trust it?How do you build an Undo Map for your store in 15 minutes? ⭐️ Support these amazing partners who make this show possible 👇 REWIND The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks. In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever. 🚨 Our listeners get an extra full month of free FREE protection and backups: https://www.shopify1percent.com/rewind/ OMNISEND I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion. PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.) 🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend EPISODE CHAPTERS 0:00 Shopify's official backup steps (yes, it says copy and paste) 0:25 Today's 1% win: the Undo Map 2:20 Shopify is a great landlord, and your admin has no trash can 3:25 300 SKUs deleted three days before Black Friday 5:35 What one hour of downtime costs your store 6:05 Part 1: What Shopify actually protects 7:15 Free win: archive products, never delete them 8:25 Part 2: What the terms of service put on you 10:50 Quick win: tighten staff permissions 11:35 Section 9.9: when an app changes or deletes your data 15:45 Part 3: The four free safety nets in your admin 18:45 CSV exports and where they stop 21:30 The free 10-minute backup routine 22:05 Part 4: The undo gap 23:20 How one badly sorted spreadsheet wrecks 1,400 prices 24:55 What an automated undo looks like 29:25 Five questions to ask any backup tool 30:40 Do this today: build your Undo Map 33:00 Recap RESOURCES & LINKS MENTIONED IN THE EPISODE The Undo Map, free one-page worksheet: https://www.shopify1percent.com/downloads/undo-map/ Rewind, automated Shopify backups (30 days free for listeners): https://www.shopify1percent.com/rewind/Shopify Help Center, Backups and duplication: https://help.shopify.com/en/manual/shopify-admin/duplicate-storeShopify Help Center, Duplicating themes: https://help.shopify.com/en/manual/online-store/themes/managing-themes/duplicating-themesShopify Help Center, Editing theme code (rolling back Liquid files): https://help.shopify.com/en/manual/online-store/themes/theme-structure/extend/edit-theme-codeShopify Help Center, Using CSV files to import and export products: https://help.shopify.com/en/manual/products/import-export/using-csvShopify Terms of Service (sections 7, 9.6 and 9.9): https://www.shopify.com/legal/termsShopify developer docs on product deletion: https://shopify.dev/docs/api/admin-graphql/latest/payloads/ProductDeletePayloadRewind case study, Whisker Seeker Tackle: https://rewind.com/resources/store-has-products-deleted-before-black-friday/
    Show more Show less
    35 mins
  • A $300 Template Beat His $100,000 Shopify Store

    A $300 Template Beat His $100,000 Shopify Store
    Sep 9 2026

    Who is actually buying from your Shopify store? Brice McBeth's team told him the average order on his salon furniture business was $900. Brice says that customer didn't exist. It was two customers: a stylist replacing a broken chair for about $350, and an owner furnishing an entire salon for $15,000 to $25,000. Any ad built for the $900 guy would have missed both. He's the founder of Neurograph and Reap Commerce, and he spent an hour showing me how many brands are marketing to someone who isn't there.

    💡 KEY TAKE-AWAYS:

    • The three random guys test: how Brice got strangers to tell him the truth about his site, and the exact way he worded the question so they would.
    • He deleted 25 staff profiles from his agency's About page and replaced them with one story. Leads went up 68%. Why a team page can talk a customer out of buying before you ever speak to them.
    • Data doesn't lie, but it sure will gaslight you. What a $900 average order hid, and why Brice says most brands are making the same mistake.
    • A 20% discount on a 35% margin product needs a 133% lift in orders just to break even on profit. Brice's math, and why most founders guess 20%.
    • Why my kids asking "what's frills, Dad?" at the grocery store is the same lesson as Brice's ugly $300 template.
    • King Charles and Ozzy Osbourne are the same persona on paper. What Neurograph looks at instead, and the three-word phrase that turned out to be driving an entire cohort's purchases.
    ⭐️ Support these amazing sponsors who make this show possible 👇 REWIND

    The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks.

    In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever.

    🚨 Our listeners get an extra month FREE. Use code JAY when you sign up here: https://bit.ly/s1p-rewind

    OMNISEND

    I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

    PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

    🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend 🛠️ RESOURCES & LINKS MENTIONED IN SHOW:

    - Reap Commerce: https://reapcommerce.com - Neurograph: https://neurograph.io - Brice McBeth on LinkedIn: https://www.linkedin.com/in/bricemcbeth - Submit a question for our listener Q&A episodes: https://shopify1percent.com

    Brice is offering Shopify1Percent listeners a complimentary persona diagnostic. Book it at reapcommerce.com. He says nine and a half times out of ten he finds a market opportunity the brand had no idea existed.
    Show more Show less
    56 mins
adbl_web_anon_alc_button_suppression_t1
All stars
Most Relevant
I love this podcast and it has been a game-changer for me! The insights, especially about Vediowise and improving the menus bar are just a few things I changed up right away on my site.

Implementing the visual communication strategies discussed has transformed how I present information, making my content more easy to navigate and more appealing. Additionally, the advice on optimizing my menus has led to a much better user experience on my website.

Overall, I highly recommend this podcast to anyone looking to enhance their skills and apply practical ideas for immediate improvement!

Actual tips that I've implemented right away

Something went wrong. Please try again in a few minutes.