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Episode 58: Target Market

Miles and I have spent hundreds or maybe thousands of hours thinking about business and sales and the concept of a specific audience or "target market". In this episode, we take fifty years of thinking about and implementing strategic target market in business and discuss how to get more specific. Think about who you can really, really help, and use this to help the right people for you.

We recorded our 58th episode at the start of the week: on Monday, October 6, 2025. Welcome to episode 58 of our podcast, "The 2 Guys That Don't Know Everything Podcast" hosted by Miles McGrath and David "Dave" Makar.

Zoom Summary (via AI):
"Miles and David discussed current events and shared concerns about the government shutdown's impact on workers and agencies. They explored strategies for identifying and targeting ideal customers, emphasizing the importance of focusing on specific demographics rather than trying to serve everyone. The conversation concluded with discussions about marketing strategies, business models, and the value of targeting specific demographics in various industries, including restaurants and retail."

We're two guys who have been friends for over ten years, live in two different states (Florida and New York), and have been doing hour-long chats a few times a month for years. We're both dads, entrepreneurs, active in the volunteer community, and want to give back to the world.

Instagram:
https://www.instagram.com/2guyspod/

Other social links and sign-offs coming soon! Remember, we don't know everything!

Send us a text

Episode 57: Diving In (Or Not!)

We dive into episode 57 with a discussion on diving into things with caution or with throwing caution to the wind. How do you decide when to dive into something new?

We recorded our 57th episode at the start of the week: on Monday, September 22, 2025. Welcome to episode 57 of our podcast, "The 2 Guys That Don't Know Everything Podcast" hosted by Miles McGrath and David "Dave" Makar.

If you haven't listened to the other 56 episodes, you now have 57 varities of The 2 Guys podcast to try out.

Zoom Summary (via AI):
"Miles and David discussed their podcast's growth and content, including its role as an escape from reality and personal experiences shared through episodes. They explored David's family history research and plans to visit ancestral towns in Eastern Europe, while also discussing the importance of highlighting Ukrainian culture and history in light of the ongoing war with Russia. The conversation concluded with discussions about personal and professional transitions, including career changes and friendship dynamics, along with recommendations for TV shows and the importance of checking depth before diving into new situations."

We're two guys who have been friends for over ten years, live in two different states (Florida and New York), and have been doing hour-long chats a few times a month for years. We're both dads, entrepreneurs, active in the volunteer community, and want to give back to the world.

Show links:

1. George Saunders: https://en.wikipedia.org/wiki/George_Saunders
2. A Swim in a Pond in the Rain: https://en.wikipedia.org/wiki/A_Swim_in_a_Pond_in_the_Rain

Instagram:
https://www.instagram.com/2guyspod/

Other social links and sign-offs coming soon! Remember, we don't know everything!

Send us a text

Episode 56: Grocery Store Secrets

We recorded our 56th episode at the start of the week: on Monday, September 16, 2025. Thank you for your patience during a brief back-to-school period of non-pod activity. We caught up on a few things and then Miles and I discussed things I learned from working in the grocery industry for 8 years that most people don't know about: grocery store behind the scene secrets. Unlike most stores in Ithaca, this podcast is open 24 hours a day!

Welcome to episode 56 of our podcast, "The 2 Guys That Don't Know Everything Podcast" hosted by Miles McGrath and David "Dave" Makar.

Zoom Summary (via AI):
"Miles and David discussed various topics including teaching challenges, the start of school year, and personal updates including David's writing project and meeting author Cory Doctorow. They explored the grocery industry in depth, covering topics like profit margins, private label products, online shopping trends, and marketing strategies across different retail sectors. The conversation concluded with discussions about unique grocery store experiences, unusual incidents witnessed in stores, and the decline of 24-hour business operations in their area."

We're two guys who have been friends for over ten years, live in two different states (Florida and New York), and have been doing hour-long chats a few times a month for years. We're both dads, entrepreneurs, active in the volunteer community, and want to give back to the world.

Show links:

1. Cory Doctorow: https://en.wikipedia.org/wiki/Cory_Doctorow
2. Cory Doctorow's website: https://pluralistic.net/
3. BoingBoing: https://boingboing.net/
4. "The Wrestler (2008)" - clip from a grocery store (warning, graphic and maybe disturbing) https://www.youtube.com/watch?v=wxLAcm31otU
5. Ithaca Farmer's Market (Ithaca, NY): https://ithacamarket.com/
6. Dash's Market (Buffalo, NY): https://www.dashsmarket.com/
7. Harvest Market (Champaign, IL): https://www.goharvestmarket.com/
8. Jungle Jim's International Market (Cincinnati, OH): https://junglejims.com/

Instagram:
https://www.instagram.com/2guyspod/

Other social links and sign-offs coming soon! Remember, we don't know everything!