EPISODE 239: Too many home improvement business owners settle for a convenience: the convenience of hiring or keeping someone around who isn’t REALLY the talent they need.

Sometimes it's family or a friend. Sometimes it’s an employee who’s been around for a decade. Sometimes it’s whoever just feels “comfortable” to be around.

And that is a tragedy, because you could be 1 or 2 good hires away from completely transforming the trajectory of your business.

That’s the hard truth Justin Bartley faced after FINALLY doing what it took to get the right sales manager…after 10 years of settling.

Justin, owner of NEXT Door & Window and one of our new mastermind group facilitators for The Wealthy Contractor Success Society, shares what it really cost him to delay the tough people decisions—and how he was able to get the right help that changed everything for him and his business.

In this jam-packed episode, we cover:

• How tracking down the root cause of most of your issues typically leads to “people”
• Why loyalty can sometimes become deadly to your business
• What roles should you use recruiters for
• A method to hire your own in-house recruiter (even if you’re only at $5M/yr)
• The one bright spot in NEXT Door & Window’s 2025 lead gen channels
• The right frequency for direct mail
• Leveraging the rising value of homes in your marketing messaging
• The astonishing power of coaching and mastermind groups
• What completely shocked Justin and Brian at the recent Success Society meeting! (Only 5 people raised their hands when asked a pivotal question about their marketing.)

…and so much more! (Like I said, this one is JAM-PACKED!)

If you’re tired of doing it all yourself—and ready to STOP settling—this episode is your wake-up call with actionable steps you can take away and implement today.

Tune in now!

Key Takeaways:

Introduction (00:00)

Mastermind power revealed (03:13)

Importance of an org chart (06:08)

Coaching and EOS for clarity (14:08)

What’s holding contractors back? (18:43)

The hardest moves to make as a business owner (21:39)

Attract, coach, and train the right people (27:12)

Business is people, period (33:24)

The most important low-hanging fruit in your business (48:47)

Additional Resources:

⚡ Learn more about Discovery Day at The Wealthy Contractor Success Society: https://TheEntryDoor.info/

⚡ Learn more about increasing the profitability of your home improvement business: https://www.TheProfitMasters.com/

⚡ Brian’s book, The 7 Secrets To Becoming A Wealthy Contractor, is now available. Visit https://www.TheWealthyContractor.com/ for a free copy (just pay shipping).

⚡ Follow us on social media:

Facebook: https://www.facebook.com/TheWealthyContractor

Instagram: https://www.instagram.com/TheWealthyContractor/

LinkedIn: https://www.linkedin.com/company/TheWealthyContractor/

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The Wealthy Contractor is a podcast for home improvement professionals who want to grow their business, work less, and make more money. Follow us for more!

EPISODE 238: Do your leads suddenly suck? It’s not just you!

Many home improvement business owners who have been running thriving businesses for years are now finding themselves with bad leads, declining lead volume, or both.

And yet SOME businesses are having their best months ever.

So, what exactly is going on with leads?

There’s no stopping the wheels of progress—the last few years have completely transformed our industry, including how we can find and convert good leads. So, knowing what works and what doesn’t when it comes to your lead generation strategy is A MUST if you want to compete in today’s market.

In this week’s episode of The Wealthy Contractor podcast, we aim to uncover exactly what’s happening. And to do so, I’ve invited two experts: Chris Behan and Natalie Russo.

Chris is the co-founder of Truvolv, a data-driven marketing company that specializes in helping home improvement contractors optimize their lead generation and marketing efforts, and Natalie is a digital marketing expert at Truvolv who specializes in paid media strategies, particularly Google PPC and social media marketing.

In this episode, the three of us dive into this problem contractors are facing—inconsistent lead quality and volume—and what they can do about it.

Listen in now and learn:

• Why it's becoming necessary to change your KPI from "cost per lead" to "cost of marketing"
• What is a "Super Lead" and how do you attract them?
• Google’s “creepy” knowledge about your leads (and how you can use it to your advantage)
• Why the technology most websites have been built on for the last two decades is now defunct
• How bad leads can be just as impactful as no leads
• Which level of the marketing funnel paid search should actually be targeting
• Why poor lead quality is often due to a lack of systems and not the leads themselves (but not all the time)
• How some technologies are leveling the lead gen playing field for smaller companies in the home improvement industry

… and a lot more!

If you want the insider scoop on how to become a lead generation powerhouse that completely crushes your competition, do not miss this episode!

Tune in now for more.

Key Takeaways:

Introduction (00:00)

Are lead generation fluctuations normal? (01:38)

Speed to lead (06:27)

Google PPC for home services? (16:00)

The technologies that are changing the game (29:48)

What contractors can do for better leads (37:31)

Additional Resources:

⚡ Learn more about Truvolv: https://www.truvolv.com/

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⚡ Learn more about The Wealthy Contractor Success Society: https://www.TheWealthyContractor.com/SuccessSociety

⚡ Learn more about The Profit Masters: https://www.TheProfitMasters.com/

⚡ Brian’s book, The 7 Secrets To Becoming A Wealthy Contractor, is now available. Visit https://www.TheWealthyContractor.com/ for a free copy (just pay shipping).

⚡ Follow us on social media:

Facebook: https://www.facebook.com/TheWealthyContractor

Instagram: https://www.instagram.com/TheWealthyContractor/

LinkedIn: https://www.linkedin.com/company/TheWealthyContractor/

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The Wealthy Contractor is a podcast for home improvement professionals who want to grow their business, work less, and make more money. Follow us for more!

EPISODE 237: You’ve poured everything you have into your home improvement business. You’re overwhelmed, stuck doing everything yourself... unable to grow beyond a certain point because you cannot find or attract the A-players you need.

Here’s the truth: true growth and freedom only come once you hire the right second-in-command. A trusted right-hand who can execute your vision and systematize what you’ve built.

I know, letting go isn’t easy—trusting someone else with your business is terrifying, and finding the right person who understands your vision (and is invested in it) is tough. But if you want a business that thrives without you, it’s a challenge you need to face head-on.

That's why I've invited Cameron Herold, the founder of the COO Alliance, to join us on the show this week!

Cameron is the author of Double Double and The Second in Command as well as the man behind the explosive growth of 1-800-GOT-JUNK?

In this episode, Cameron pulls back the curtain on what it really takes to build a business that runs without you—and why most contractors are sabotaging themselves with one simple mistake: they don’t have the right “Number 2” in place to help make their vision a reality.

Listen in now and learn all about:

• The yin and yang between a leader and their number two
• The Ones and the Threes—Which roles should be your second-in-command throughout your various stages of growth
• How our school system screwed up the type of thinking we need as business owners
• How to communicate the vision of your future company—not the chaos of today—to attract actual A-players
• That one time Cameron and his team “accidentally” faxed their own price list to competitors (and why)
• How your R&D should be less “research & development" and more "rip off and duplicate"
• Why you as a leader should spend more time on the "that's no big deal" stuff
• When Simon Sinek used to sleep on Cameron’s couch (AND helped him discover his “why”)

… and so much more!

If you want to build a business that works for you— and not BECAUSE of you—then tune in now.

Key Takeaways:

Introduction (00:00)

The most important relationship in your business (03:24)

When can you move to the next level? (08:10)

You need to learn to let go (11:24)

How to attract A-players (16:28)

The ONE question you need to answer (22:36)

What’s your “why”? (26:42)

What happens when you find the right second-in-command? (34:21)

Why you need to delegate more (41:14)

Additional Resources:

⚡ Get Cameron’s book, The Second in Command: http://amazon.com/Second-Command-Unleash-Power-Your/dp/1544537603

⚡ Get Cameron’s book, Double Double: https://www.amazon.com/Double-Your-Revenue-Profit-Years/dp/1608320995

⚡ Learn more about Cameron’s work: https://cameronherold.com/

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⚡ Learn more about The Wealthy Contractor Success Society: https://www.TheWealthyContractor.com/SuccessSociety

⚡ Learn more about The Profit Masters: https://www.TheProfitMasters.com/

⚡ Brian’s book, The 7 Secrets To Becoming A Wealthy Contractor, is now available. Visit https://www.TheWealthyContractor.com/ for a free copy (just pay shipping).

⚡ Follow us on social media:

Facebook: https://www.facebook.com/TheWealthyContractor

Instagram: https://www.instagram.com/TheWealthyContractor/

LinkedIn: https://www.linkedin.com/company/TheWealthyContractor/

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The Wealthy Contractor is a podcast for home improvement professionals who want to grow their business, work less, and make more money. Follow us for more!