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What happens when you gather six successful franchise owners in one room and ask them to share their unfiltered insights? You get a masterclass in franchise reality that cuts through the noise and marketing hype.

The Franchise Insiders team brings decades of combined experience as both franchise owners and consultants to deliver a refreshingly honest look at what's actually working in franchising today. This special roundtable episode features Jack and Jill alongside their expert consultant team: David San Juan (Pinks franchise owner), Brian Gross (former Art of Drawers owner with financial expertise), Morgan Noller and Kathryn Allen (both award-winning Soccer Stars franchisees).

From the beginning, the conversation dives deep into which franchise categories are genuinely overrated versus those flying under the radar with exceptional returns. The team unanimously warns against common pitfalls like overvaluing existing business purchases on BizBuySell ("most of what's on there is junk") and chasing trendy fitness or food concepts with razor-thin margins. Instead, they highlight the remarkable opportunities in "unsexy" sectors like home services, B2B facility solutions, and senior care – where average revenues reach 7 figures on investments as low as $150K.

Perhaps most valuable is their candid discussion about misconceptions plaguing new franchise owners. The myth of "passive" franchise ownership gets thoroughly debunked as Catherine shares how her MVP status required "working 80-hour weeks... seven days a week" initially. David adds a recent lesson from covering for his general manager: "I made a mistake putting too much on one person and not learning the business ins and outs."

The conversation explores AI's transformative impact on franchising, 2025 trends including private equity's growing interest in successful franchisees, and practical wisdom about financial runways and proper validation techniques. The team even shares a lightning round of which franchises they'd personally invest $250K in right now.

Ready to cut through the franchise marketing noise and hear what really works? Text 305-710-0050 to access our franchise financial planning tools and find out which consultant can guide your journey toward successful business ownership.

Visit www.weboughtafranchise.com to subscribe.
Send us your questions for an upcoming episode at 305-710-0050.
From your pals in franchise ownership, Jack and Jill Johnson.

Send us a text

Childhood best friends turned successful franchise owners Kathryn Allen and Morgan Noller reveal their remarkable journey from selling scrunchies as kids to becoming top-performing Soccer Stars franchisees in this captivating conversation.

These dynamic entrepreneurs speak candidly about their transitions from corporate careers to business ownership, sharing how they've managed to double growth rates, achieve system-wide recognition, and create thriving businesses while balancing the demands of motherhood. Their contrasting approaches—Kathryn focusing on B2C enrollment while Morgan excels at B2B partnerships—demonstrate the flexibility within franchise systems.

What truly stands out is their strategic approach to business building. Initially focused on revenue growth and establishing quality programs, they've evolved to carefully analyzing profit margins and optimizing operations. Both credit their success to thoughtful delegation, identifying their strengths, and building strong team cultures that minimize turnover. As Kathryn explains, "The coaches are the heart and soul of our company," which is why investing in their development and creating meaningful work environments has been crucial to their success.

Perhaps most valuable is their honest assessment of the franchise model's advantages. While acknowledging they could have built independent soccer coaching businesses, both agree franchising accelerated their growth timeline by years. The systems, support, and lessons learned from other franchisees allowed them to avoid common pitfalls and scale rapidly. Now, they're expanding their entrepreneurial portfolios as franchise consultants with The Franchise Insiders, particularly passionate about helping more women discover the opportunities in franchise ownership.

Ready to explore how franchise ownership might transform your life? Visit thefranchiseinsiders.com to learn more and connect with Kathryn or Morgan directly. And stay tuned for their upcoming podcast, "BFFs: Best Friends in Franchising," where they'll continue sharing insights from their entrepreneurial journey.

Visit www.weboughtafranchise.com to subscribe.
Send us your questions for an upcoming episode at 305-710-0050.
From your pals in franchise ownership, Jack and Jill Johnson.

Send us a text

What makes some franchise owners wildly successful while others struggle? Scott Greenberg, acclaimed author and former top-performing franchisee, unlocks the secrets of "wealthy franchisees" in this eye-opening conversation.

Scott's journey began unexpectedly when he spotted an Edible Arrangements ad in an airline magazine. As a motivational speaker seeking both real-world business experience and additional income, he took the plunge into franchise ownership. What followed was a decade of powerful lessons as he built multiple top-performing locations while continuing his speaking career.

The mindset difference between successful and struggling franchisees became immediately apparent. While struggling owners focus on external factors—location, market conditions, franchisor support—top performers understand they are the biggest variable in their business success. They approach their first 18 months with a "farming mentality," planting seeds rather than expecting immediate harvest.

One of Scott's most powerful insights is his formula for how franchise owners should spend their time. Take your desired annual income, divide by 2,000 work hours, and you'll get your effective hourly rate. Would you pay someone that amount to sweep floors or answer phones? If not, you shouldn't be doing those tasks either. The most successful franchisees work ON their business (marketing, culture, strategy) rather than IN it (day-to-day operations).

Perhaps most revealing is the stark contrast between franchisees in identical systems. Jack and Jill share the story of two owners in the same franchise—one recently had a successful exit after just two years, while another is calling it "the worst franchise on earth." This perfectly illustrates how personal mindset and approach create dramatically different outcomes.

Ready to explore franchise ownership or improve your existing franchise's performance? Visit scottgreenberg.com for resources, or schedule a free consultation at thefranchiseinsiders.com to receive a complimentary copy of Scott's must-read books: "The Wealthy Franchisee" or "Stop the Shift Now."

Visit www.weboughtafranchise.com to subscribe.
Send us your questions for an upcoming episode at 305-710-0050.
From your pals in franchise ownership, Jack and Jill Johnson.