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What Just Happened? A Polpeo Podcast

Written by: Kate Hartley & Tamara Littleton
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  • Summary

  • The podcast that looks at the biggest brand crises of our time.
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Episodes
  • United Airlines Passenger Removal

    United Airlines Passenger Removal
    Jun 5 2024
    In this episode of "What Just Happened?," hosts Kate Hartley and Tamara Littleton discuss the 2017 United Airlines crisis, where passenger Dr. David Dao was forcibly removed from a flight to make room for United employees. The incident was filmed and widely shared on social media, and United's initial response blamed Dao, further fueling outrage. This led to a significant backlash, including a drop in United's stock price and calls for a boycott. CEO Oscar Munoz later issued a more sincere apology, which helped mitigate the damage. In the show we look at the importance of strategic intent, strong leadership, and effective communication during crises. We look at why leaders must focus on clear communication, listening, and maintaining strategic patience to navigate crises successfully. And we also discuss the importance of having core values and behaviours that guide the organisation in such situations. A full transcript of today's show is available to read here.
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    Less than 1 minute
  • The Tylenol Recall

    The Tylenol Recall
    May 29 2024
    In this episode of "What Just Happened?," hosts Kate Hartley and Tamara Littleton discuss the 1982 Tylenol murders in Chicago, where seven people died after ingesting cyanide-laced Tylenol capsules. The crisis placed Johnson & Johnson at the centre of a murder investigation, severely impacting brand trust. CEO James Burke made the unprecedented decision to recall 31 million bottles of Tylenol, costing over $100 million. This action, guided by the company’s credo prioritising customer safety, helped restore consumer trust. In the show we look at the importance of strategic intent and strong organisational values in crisis management, and we discuss how strategic intent provides a vision of success, aiding decision-making and prioritisation during crises. We also look at how deeply embedded values enable effective crisis responses and strengthen organisational resilience and employee loyalty. A full transcript of today's show is available to read here.
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    Less than 1 minute
  • What Just Happened? Introduction

    What Just Happened? Introduction
    May 22 2024
    In What Just Happened? hosts and co-founders of Polpeo, Tamara Littleton and Kate Hartley, delve into a different corporate crisis, what it meant for the brand, and how it shaped our thinking in crisis communications. Along the way, they have help and insight from some of the most prominent thinkers in the crisis communications industry, who share their expertise on why people behaved the way they did during the crisis in question, how leaders responded and even how the market changed as a result. And they help answer the biggest question of all - could it have been avoided in the first place?
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    1 min
Small Business & Entrepreneurship Management & Leadership Personal Success Marketing & Sales Economics
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