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What's Hot In Digital

What's Hot In Digital

Auteur(s): James Walker
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À propos de cet audio

 What’s Hot in Digital cuts through the noise to bring you what’s actually working in digital marketing right now. No theory. No tired tactics. Just the real stuff driving results for ambitious brands chasing serious growth.


© 2025 WHD Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Meta Added Threads Ads But You Can't Track Them

    Meta Added Threads Ads But You Can't Track Them
    Jun 27 2025
    Meta just quietly rolled out Threads as an ad placement - but here's the catch: you can't see what your ads look like, you can't track performance, and they're already spending your budget there.James Walker (Managing Director at WHD) and Thom Riley (Senior Paid Social Specialist at WHD) break down why this launch feels half-baked and what it means for your ad accounts.What We Cover:• Why Meta's own preview tools don't show Threads ads• The tracking blackout that's hiding your spend• How this mirrors TikTok's problematic Pangle rollout • The simple campaign structure to test Threads safely• Why our Meta rep won't return calls about this────────Worried your ads are running where you can't see them?WHD helps brands reclaim control of paid social investments.Visit https://whd.au to talk with our team.────────Hosted by James Walker – Managing Director at WHDGuest: Thom Riley – Senior Paid Social Specialist at WHD
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    5 min
  • This Social Content Mix Is Driving Real Results Right Now

    This Social Content Mix Is Driving Real Results Right Now
    May 29 2025

    If your social strategy is only focused on content pillars, you’re probably leaving reach and engagement on the table.


    In this episode of What’s Hot in Digital, James is joined by WHD’s Head of Organic Social, Kayla, to break down the difference between reach content and nurture content — and how finding the right balance between the two can drive real brand growth.


    This is the framework we use across all of our organic social clients to grow audiences and build brand loyalty without relying on paid ads.


    What we cover:


    • The difference between reach content and nurture content
    • Why most brands get stuck posting only one type
    • Examples of high-performing reach and nurture content
    • How to structure your content calendar for consistent growth
    • What metrics actually matter when it comes to organic social


    Whether you’re managing your own social media or leading a team, this episode will give you a clear structure to build a smarter strategy.


    Want an organic strategy that actually grows your audience and drives conversions?

    WHD helps brands build high-performing organic content across TikTok, Instagram and more.

    Visit https://whd.au to get in touch.


    Hosted by James Walker, Managing Director at WHD

    Guest: Kayla Sylvester, Head of Organic Social at WHD
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    7 min
  • Google’s AI Max Is Coming & What This Means For Search Campaigns

    Google’s AI Max Is Coming & What This Means For Search Campaigns
    May 20 2025

    Google Ads is rolling out a new AI-powered feature called AI Max — and it could signal the next big shift in how search campaigns are run.


    In this episode of What’s Hot in Digital, James is joined by WHD’s Google Ads Specialist, Brent Neale, to break down everything we know about AI Max so far, how it compares to Performance Max and DSA, and what advertisers should expect once it’s live.


    This isn’t just another feature — this could change how you structure your search strategy entirely.


    What we cover:


    • What AI Max is and how it differs from standard Search and DSA
    • Why Google is pushing further into automation and AI
    • How AI Max pulls in data from across your entire ad account
    • What we still don’t know (but need to watch for)
    • Key questions around reporting, bidding and campaign structure


    If you’re spending money on Google Ads, you need to know how this will affect your account — before it rolls out.


    Need help navigating the latest changes in Google Ads?

    WHD helps ambitious brands stay ahead with smart, scalable campaign strategies.

    Visit https://whd.au to talk with our team.


    Hosted by James Walker – Managing Director at WHD

    Guest: Brent Neale – Senior Google Ads Specialist at WHD
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    6 min

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