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Why That Worked – Presented by StoryBrand.ai

Why That Worked – Presented by StoryBrand.ai

Auteur(s): StoryBrand.ai
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 Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success. Discover how to craft clear and effective messaging that works for your business at StoryBrand.ai.Donald Miller Words, LLC. All rights reserved. Gestion et leadership Économie
Épisodes
  • #20: Snipd—What Your Brand Name is Really Saying to Customers

    #20: Snipd—What Your Brand Name is Really Saying to Customers
    May 19 2025
    Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only to find yourself explaining it to people over and over. That’s the real test of a name: if you have to explain it, it’s not working. The truth is, your name or tagline is doing more heavy lifting than you realize. It’s your first impression, elevator pitch, and clearest hook all rolled into a few words. So why do some names work instantly while others fall flat? And how do you make sure yours is good?

    In today’s episode, hosts Donald Miller and Kyle Reed break down the art and science of naming and tagline creation, using the podcast app Snipd as a case study. They explore how a name that sounds clever can still confuse your audience, and why instant clarity always beats creativity. You’ll hear a practical breakdown of how to avoid the “curse of knowledge,” how to test if your name really works, and what makes a tagline stick in someone’s brain. Listen in to discover the simple shifts that make your message irresistible.

    --

    Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.

    Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
    Voir plus Voir moins
    25 min
  • #19: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry

    #19: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry
    May 12 2025
    It’s not enough to have a great product. You have to position it so customers instantly understand the value. That’s what separates the brands that break through from the ones that disappear. Magic Spoon didn’t invent cereal, they just told a better story: one where protein replaces sugar, and taste isn’t sacrificed for health. And they did it with a smart tagline, a well-defined villain, and a brand voice that made people pay attention. So how can you sharpen your positioning to you stand out like they did?

    In this episode, Don and Kyle break down the marketing genius behind Magic Spoon’s rise in a crowded cereal market and how it became a household name. From tackling the sugar-loaded bad-guys of the breakfast aisle to delivering a tagline that opens a story loop and closes the sale, Magic Spoon gives us a playbook worth copying. Tune in to learn how to identify your brand’s real enemy and position your product so it’s instantly understood.

    --

    Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.

    Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
    Voir plus Voir moins
    23 min
  • #18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed

    #18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed
    May 5 2025

    Southwest Airlines built one of the strongest brands in the world by doing one thing better than almost anyone: clear, clever messaging that made customers feel like family. “Bags fly free” was more than a tagline. It was a promise that set them apart from every other airline. But when they recently backtracked on that core message, the backlash was instant. In a world where loyalty is fragile and expectations are sky-high, even the best brands can stumble if they don’t communicate the right way. So what happens when a company known for brilliant messaging gets it wrong?

    In this week’s episode, Don and Kyle unpack the marketing brilliance that made Southwest an iconic brand and why their latest messaging misstep is such a big deal. They reveal how Southwest’s playful, people-first branding created an unbeatable bond with customers, and how this new shift risks breaking that trust. You'll learn what Southwest could have done differently, why your messaging must evolve without abandoning what made you great, and how to communicate tough changes without losing customer loyalty. Tune in to find out how even a beloved brand can slip and how you can avoid making the same mistake.

    --

    Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world’s best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.

    Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!
    Voir plus Voir moins
    38 min

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